SARA FARINA

• Account managed over 100 Housebuilder, flooring contractors accounts nationally.
• Established strong relationships with key stakeholders to secure business longevity.
• Maintained client records on Salesforce CRM, ensuring streamlined data processes for maximum efficiency.
• Improved client retention with effective communication and problem-solving techniques.
• Built relationships with Interior designers to ensure Amtico flooring was specified in housebuilder show homes, to generate upgrade sales.
• Carried out sales support & product knowledge training at regional offices.

• Responsible for delivering projects from specification stage to completion, whilst building relationships with potential new specifiers and maintaining existing relationships, to achieve future multiple high margin specifications and order conversions.
• Managing sites from specification, pre-start meetings to installation stage.
• Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
• Oversee forecast of targeted sales.
• Achieve sales and margin objectives.
• Manage existing Homebuilder accounts.
• Understanding who key stakeholders are within developer regions and work closely with them to gain partnership rather than supplier status.
• Effective use of CRM ensuring all agreed corporate measures are met.
• Order value of £8 million.

Projects won

Wheeldon Homes, Buttercup Fields Belper

Spitfire Homes, 7 sites taken over due to competitors going into administration.

• Responsible for delivering a project from specification stage to completion, whilst building relationships with potential new specifiers and maintaining existing relationships, to achieve future multiple high margin specifications and order conversions.
• Work with entry to High end Roca Products and luxury high end Laufen brand.
• Relationships throughout many businesses from buying, Commercial, Sales Directors & Managing Directors within housebuilder and merchant sectors.

Projects Won

Melia Hotel - Liverpool , Specification for 207 Bedrooms, full specification Order value £155,000

Leicester City Football Training Ground , High End Specification, Order value £80,000

Developers Won

Hayfield Homes - Group Specification for both Roca & Laufen Brands

Full specification

Lion Court Homes - Group Specification for Roca Brand

William Davis - Group Specification for Roca Brand

Berkeley St Josephs Homes - Snow Wharf Hill, Birmingham 617 Units Roca Specified

• Managed Roca & Laufen brand portfolio in the UK.
• Ensuring an effective launch of new products aimed at Retail, installers, merchants and new build.
• This role gave me a greater understanding of the business and has enable me to give support to the Specification team by introducing new sales tools & introducing new products to further enhance the offering in Roca & Laufen brands in the contract market.

• Managed sales via merchants and retailers for Roca & Laufen brand
• Business generated via homebuilders, interior designers, architects and plumbing contractors.

• Responsibilities included processing customers orders, and customer product queries.