Sanne Duijsens
Hamburg
Summary
I am an effective communicator and leader, fluent in multiple languages, with a passion for driving growth through innovative inbound and demand generation strategies. My expertise spans performance marketing, social media, events and content communication. With a strong work ethic and measurable outcomes, I consistently deliver campaigns that demonstrate clear ROI. Dedicated to aligning marketing and sales, I build robust pipelines that accelerate ARR growth while making a meaningful contribution to the company’s mission, brand and long-term success.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Team Lead Marketing
Taxdoo
, Remote
02.2023 - 09.2025
- Leadership and Team Management: Leading a team of 6 direct reports, planning and assessing individual growth (through OKRs) and actively contributing to strategic decision-making within the senior leadership team.
- Strategy and Execution: Building and overseeing comprehensive marketing campaigns across social media, paid search/social, content, events, video production, and partner marketing.
- Achievements:
- Led the successful business change from free trials to an interactive product demo which led to conversion optimisation
- Successful launch of the new website for product repositioning
- Creation and implementation of the Go-To-Market playbook
- Built a full marketing sales funnel through HubSpot to track marketing performance
- Led a team that became the top lead generator for the business, contributing to over 55% of total new ARR
- Expanded and led the annual Taxdoo Innovation Summit with 200+ attendees
- Reporting to CEO: Directly reporting to the Chief Executive Officer, providing regular updates on marketing initiatives and ensuring constant alignment with business goals.
Manager Social Media & Event Marketing
Taxdoo
, Remote
12.2021 - 02.2023
- Led a team of 4
- Achieved the lead generation target for 2022
- Increased brand awareness and follower base by over 200% through LinkedIn
- Implemented lead generation performance tracking in HubSpot
- Founded and led the first Taxdoo Summit involving over 100 attendees
Senior Marketing Associate
Taxdoo
Hamburg
02.2021 - 12.2021
- Built and executed content strategy
- Defined corporate branding guidelines
- Cooperated with agencies and partners
- Daily social media postings (LinkedIn, Facebook, Instagram)
Marketing Assistant
Unbroken Projects GmbH
Hamburg
06.2020 - 02.2021
- Website creation and optimisation
- Enhanced social presence for brand
- Published product, market and thought leadership content for lead generation
- Handled customer engagement topics
Events & Marketing Associate
Smaato Inc
Hamburg, Deutschland
08.2018 - 06.2020
- Planned and executed EMEA based events (from A - Z)
- Budget handling and negotiation for EMEA
- Directed customer-led initiatives
Sales Promotion and Global Accounts Internship
Deutsche Lufthansa
Frankfurt
06.2017 - 05.2018
- Led the design, organisation and implementation of global sales promotions for travel agencies
- Drove the implementation of an event app
- Managed the organisation and execution of internal and external events
Education
Bachelor of Arts - Media & Communication Management: Marketing and Media Psychology
Hochschule Fresenius
09.2013 - 03.2017
Bachelor of Arts - Semester Abroad
Berkeley City College
03.2015 - 07.2015
Skills
- Strategic Planning & Growth
- Data-Driven Decision-Making & Analysis
- Team Leadership & Cross-Functional Collaboration
- Content Marketing & Campaign Execution
- Brand Positioning & Management
Languages
German
Native
Dutch
Native
English
Fluent
Spanish
Intermediate
Extra-curricular activities
- Junior Management School, Camp Marienburg, June 2012 – June 2013
- Exchange Year, Argentina, Resistencia, September 2010 – August 2011
Training
- Leadership, Bridgehouse, 2024 - Present
- Social Marketing, Hootsuite Inc, 2020
- Foundation of Online Marketing, Google, 2020
Timeline
Team Lead Marketing
Taxdoo
02.2023 - 09.2025
Manager Social Media & Event Marketing
Taxdoo
12.2021 - 02.2023
Senior Marketing Associate
Taxdoo
02.2021 - 12.2021
Marketing Assistant
Unbroken Projects GmbH
06.2020 - 02.2021
Events & Marketing Associate
Smaato Inc
08.2018 - 06.2020
Sales Promotion and Global Accounts Internship
Deutsche Lufthansa
06.2017 - 05.2018
Bachelor of Arts - Semester Abroad
Berkeley City College
03.2015 - 07.2015
Bachelor of Arts - Media & Communication Management: Marketing and Media Psychology
Hochschule Fresenius
09.2013 - 03.2017
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