Sanj Odedra

Representing a variety of global artists: painters, musician's, DJs, sculptors for art sales and producing events. Planning, delivering, executing and producing live music events with visual art gallery exhibitions across southern UK. Working with musicians, sound engineers and lighting technicians to managing sales, PR, marketing and ticketing of the events. This includes online sales to direct public (residential) across the world to businesses (commercial) hotels, bars, restaurants, curating Open Houses, art galleries/ exhibitions and festivals.

Assisting and overseeing the CEOs with business development while managing a team of 5-20 individuals across various roles. Responsibilities include overseeing daily operations in the event business, such as marketing, sales, planning, coordination, and customer care, ensuring exceptional service delivery. The role involved handling procurement, stock control, and compliance with client instructions, as well as managing relationships with customers, clients, partners, and suppliers to deliver bespoke services from event curation, lighting, sound and F&B. Additionally, I create and curate art gallery exhibitions, manage CRM, social media, ad campaigns, and engagement strategies, and plan events from start to finish, overseeing budgets and analyzing success rates for reporting to the CEOs. Clients included: NHS, BUPA, AMEX, Brighton Festival, Fringe, Artist & Open Houses, The Great Escape along with hosting music events for all other private artist events.

I specialised in high-value consultative sales, driving business growth by delivering tailored technology and communication solutions to a diverse client base. I consistently exceeded revenue targets, managing complex deals and multi-year contracts while collaborating closely with senior stakeholders to streamline operations, reduce costs, and enhance client experiences. My work involved building bespoke proposals, conducting strategic pitches, and overseeing the full sales cycle—from prospecting to onboarding and long-term account management. I'm experienced in analysing client data to deliver meaningful insights, negotiating commercial terms, and developing campaigns that drive engagement.

I specialised in high-value consultative sales, driving business growth by delivering tailored technology and communication solutions to a diverse client base. I consistently exceeded revenue targets, managing complex deals and multi-year contracts while collaborating closely with senior stakeholders to streamline operations, reduce costs, and enhance client experiences. My work involved building bespoke proposals, conducting strategic pitches, and overseeing the full sales cycle—from prospecting to onboarding and long-term account management. I'm experienced in analysing client data to deliver meaningful insights, negotiating commercial terms, and developing campaigns that drive engagement. With a strong background in producing and organising monthly client events and setting up corporate partnerships that strengthened our offering and client retention. Clients included, among others: Laurent Perrier, Hamleys, Energy Saving Trust,

British Bankers Association, Mind, Embassy of Israel, AMT Coffee, Brompton

Bicycle, Delfont Macintosh Theatres Group and Bluefin Solutions.