Summary
Overview
Work history
Education
Skills
Timeline
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Sandra Cani

Madrid,Spain

Summary

Luxury clienteling and CRM professional with expertise in developing personalised client experiences, VIP relationship management and client development within luxury and high jewellery environments. Combines CRM strategy, consumer insights and client analytics to create meaningful engagement across international markets. Experienced in Salesforce Sales Cloud, CRM reporting and stakeholder management, with a strong understanding of craftsmanship, gemmology and luxury brand values. Skilled in supporting private client experiences and building long-term relationships with discerning clientele.

Overview

12
12
years of professional experience

Work history

Project & Client Strategy Consultant – Luxury Retail

Michela Carri Design Consultancy UK
London, United Kingdom
2024.01 - 2026.07
  • Led cross-border luxury retail and jewellery projects across Europe, the US and the Middle East, acting as a client-facing strategic partner.
  • Coordinated international stakeholders, suppliers and project delivery across multi-market luxury environments.
  • Translated client, market and product insights into strategic recommendations supporting brand development and commercial opportunities.

FGA Gemologist & High Jewellery Private Client Advisor

Santi Jewels
Remote, Remote
2006.03 - 2026.07
  • Managed UHNW client relationships through highly personalised consultations, understanding individual preferences, collecting interests and evolving client needs.
  • Developed personalised clienteling strategies, leveraging CRM insights to support long-term engagement, tailored outreach and relationship development.
  • Presented high jewellery pieces through gemstone expertise, craftsmanship and design narratives, creating meaningful experiences for collectors.
  • Supported private client events and curated experiences to strengthen relationships and foster client loyalty.

Study

Independent Projects
London
2020.08 - 2025.06
  • B.Sc. (Hons) Psychology with focus on consumer behaviour, decision-making, customer experience, and digital marketing

Client Advisory & Strategic Account Management

Kantar Retail (WPP) Stylus | Valery Demure | Signet Jewelers
London, United Kingdom
2008.11 - 2020.07
  • Managed a portfolio of 40+ international client accounts across the luxury, retail and consumer sectors, supporting brands including Cartier, Chanel and Ferrari.
  • Translated consumer, market and cultural insights into strategic recommendations, enabling clients to identify growth opportunities and strengthen customer engagement.
  • Contributed to 15–20% year-on-year account growth through consultative advisory, brand positioning and long-term client relationship development.

Customer Success Manager

FICO
London, United Kingdom
2006.06 - 2008.06
  • Managed Tier 1 banking and financial services accounts across Europe, building trusted relationships with senior stakeholders.
  • Led CRM and analytics platform adoption initiatives, driving client engagement and contributing to 20% annual renewal and account growth.
  • Coordinated cross-functional teams to deliver tailored solutions, fostering long-term client satisfaction and strategic partnerships.

Client Advisor

Giorgio Armani, Club 21
London
2005.11 - 2006.06
  • Managed VIP clientele through personalised service, relationship building and tailored product recommendations.
  • Maintained the VIP client database (“Black Book”) and supported exclusive client events and private experiences.
  • Completed brand and product training, developing strong knowledge of collections, craftsmanship and Maison values.

Education

B.Sc. (Hons) - Psychology

The Open University
UK

Gemmology Diploma - FGA

The Gemmological Association of Great Britain
London, UK
2016.01 - 2016.06

MA (Hons) - Foreign Languages & Literature (English & French)

Università degli Studi di Milano
Milan, Italy

Skills

    Languages

  • Luxury Clienteling & Client Development
  • CRM & Customer Experience Strategy
  • Strategic Relationship Management
  • Consumer Insights & Client Analytics
  • Client Segmentation & Personalised Engagement
  • Multi-Market Coordination
  • Stakeholder Management
  • Salesforce Sales Cloud & CRM Reporting
  • High Jewellery, Gemmology & Luxury Brand Experience
  • Private Client Events & Client Experience
  • Italian (Native)
  • English (C2)
  • French (C2)
  • Spanish (C2)

    • Professional Development

  • Independent study: Luxury Client Experience
  • UHNW Engagement
  • Consumer Insights & Trend Strategy
  • AI & Data-Driven Marketing
  • High Jewellery Connoisseurship Consumer behaviour, decision-making, and digital marketing trends

Timeline

Project & Client Strategy Consultant – Luxury Retail

Michela Carri Design Consultancy UK
2024.01 - 2026.07

Study

Independent Projects
2020.08 - 2025.06

Gemmology Diploma - FGA

The Gemmological Association of Great Britain
2016.01 - 2016.06

Client Advisory & Strategic Account Management

Kantar Retail (WPP) Stylus | Valery Demure | Signet Jewelers
2008.11 - 2020.07

Customer Success Manager

FICO
2006.06 - 2008.06

FGA Gemologist & High Jewellery Private Client Advisor

Santi Jewels
2006.03 - 2026.07

Client Advisor

Giorgio Armani, Club 21
2005.11 - 2006.06

MA (Hons) - Foreign Languages & Literature (English & French)

Università degli Studi di Milano

B.Sc. (Hons) - Psychology

The Open University

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Sandra Cani