Sana Masood
London,United Kingdom
Summary
Experienced Makeup Artist specializing in enhancing natural beauty through makeup application. Over 6 years in cosmetology, delivering tailored looks that complement skin tones and are simple for clients to replicate. Committed to achieving high levels of client satisfaction and fostering strong customer relationships.
Overview
9
9
years of professional experience
Work History
Assistant business manager
Kylie Cosmetics Harrods London (Coty inc)
London, England
04.2026 - Current
- Negotiated contracts with vendors to secure favorable terms and conditions.
- Managed daily operations to facilitate smooth workflow.
- Undertook financial reporting tasks, ensured fiscal accuracy.
- Streamlined administrative procedures, improved operational efficiency.
- Provided support to the Business Manager for efficient decision-making.
- Conducted competitor analysis to identify potential business opportunities.
- Developed strategic plans that contributed to improved business performance.
- Facilitated successful marketing campaigns by collaborating with the sales department.
- Enhanced client relationships with effective communication and negotiation skills.
- Cultivated vendor relations to ensure timely delivery of products and services.
- Liaised between different departments, fostered better work coordination.
- Coordinated staff training sessions, increased team productivity.
- Fostered team collaboration for improved project outcomes.
- Organised meetings and events to enhance communication and collaboration across teams.
- Resolved customer issues promptly, enhanced customer satisfaction levels.
- Prepared comprehensive reports to provide insights on business performance.
- Boosted office efficiency by implementing streamlined business processes.
- Monitored health and safety measures for guaranteed compliance.
- Led and managed administrative staff to maintain smooth daily operations.
Pro makeup artist (training to be Team leader
Rabanne Selfridges London
London
07.2025 - 04.2026
- Engaged with potential customers, explaining product benefits and features to drive sales and brand loyalty.
- Engaged with potential customers to highlight product benefits and features, fostering sales growth and brand loyalty.
- Applied persuasive skills in convincing and converting prospective clients into buyers for increased sales.
- Interacted face-to-face with customers to promote products and services and increase sales.
- Embraced customer first selling strategy to deliver positive customer experience and achieve daily sales goals.
- Strengthened customer loyalty by providing professional and efficient service during promotions or events.
- Maintained a professional appearance and demeanour at all times, embodying brand values and ethos.
- Trained junior brand ambassadors, leading to a more effective team performance.
- Followed company policies, standards and procedures in marketing goods and services to maintain professional brand image.
- Maintained strong relationships with key accounts in assigned territory through frequent contact.
- Fostered strong relationships with store management to ensure continued product visibility.
- Participated in product launches, creating excitement and anticipation amongst target audiences.
- Assisted in the organisation of marketing and promotional events such as networking events and shows.
- Gave clients sample products to test and evaluate goods before purchase as proofs-of-concept.
- Conversed with interested people to establish rapport and offer product-related help and advice.
- Provided professional service during promotions or events, cultivating stronger customer loyalty.
- Maintained an upbeat attitude whilst promoting the brand, creating a positive impression on potential customers.
- Answered questions and offered advice on available products and services.
- Delivered persuasive product recommendations to meet customer needs.
- Documented and processed orders for customer purchases.
- Collected payments and worked with sales professionals to record transactions.
- Prioritized tasks according to urgency and importance, optimising workload allocation among team
- Prioritized tasks according to urgency and importance, optimizing workload allocation among the team
- Coordinated daily tasks, ensuring smooth workflow within the team.
- Followed opening, closing and shift changeover procedures for seamless operations.
- Work closely with the manager to help make trade reports weekly and assisted with managerial tasks.
- Achieved brand loyalty with excellent product knowledge and personalized recommendations.
- Routinely cleaned display shelves, maintaining a hygienic environment for shoppers.
- 10 months
- Completed ten months of hands-on experience in customer engagement and sales.
Fragrance Consultant
Puig (Carolina Herrera)
London, United Kingdom
03.2024 - 03.2025
- Fragrance Consultant (maternity cover temporary contract) at Harrods Knightsbridge, London.
- Assisted in visual merchandising to enhance store aesthetics and showcase product displays
- Suggested appropriate fragrances based on individual tastes and preferences leading to enhanced customer loyalty
- Optimized use of CRM software leading to efficient tracking of customer details
- Shared knowledge about the latest fragrances for increased client interest
- Conducted market research on latest fragrance trends, keeping abreast of industry updates
- Coordinated various in-store promotional events to enhance customer engagement, increasing brand visibility
- Maintained clean and organized displays that attracted attention from potential buyers
- Collaborated with sales team to meet monthly targets successfully
- Engaged potential clients through friendly interactions and customer service with a friendly and approachable demeanor
- Created personalized customer profiles to enhance shopping experience
- Trained new staff on product knowledge, sales techniques, and customer service excellence in the fragrance department
- Demonstrated product usage and benefits to potential customers, generating sales growth
- Resolved sensitive customer issues with professionalism and care resulting in maintained business relationships
- Offered excellent after-sales service including follow ups and handling complaints, promoting brand reputation
- Maintained clean and organized displays that attracted attention from potential buyers
- Performed daily opening and closing procedures ensuring smooth operations at the start and end of each working day
- Attracted new clients with a friendly and approachable demeanour
- Researched trends to stay abreast with retail industry and apply best practices
- Handled cash transactions accurately whilst maintaining financial integrity
- 2 years and 6 months
Certified Freelance Makeup Artist
24 Seven Talent
London
01.2020 - 12.2023
- Worked for world-renowned high-end makeup brands such as YSL, Giorgio Armani, Dior, Charlotte Tilbury, and Guerlain
- Consulted with clients to create custom looks tailored to their specifications, enhancing overall satisfaction
- Identified suitable brands and colors for client needs
- Created different makeup looks and techniques
- Designed Fx prosthetics according to special effects requirements for special events bookings
- Maintained an awareness of the latest trends in beauty
- Managed in-store makeup bookings
- Successfully built a customer base of over 50 repeat, regular clients, through providing exceptional makeup application and customer service
- Increased upselling revenue by 25% through appropriate product recommendations
- Applied makeup to over 15 clients per day, consistently achieving over 95% positive feedback
- Built a loyal customer base of over 50 repeat clients by delivering exceptional makeup application and personalized service
- Increased upselling revenue by 25% through strategic product recommendations that aligned with client needs
- Developed detailed plans and shared deadlines with team members
- Accumulated four years of experience in the beauty industry.
Makeup Expert
Harrods London (HBeauty)
London
02.2019 - 02.2020
- Assessed customer skin tone and complexion to determine appropriate products and materials to use
- Used cosmetic techniques and processes to beautify face and body in traditional or mobile settings
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure
- Maintained knowledge of industry standards, trends, and techniques to deliver tailored aesthetic services to clients
- Employed variety of cosmetics to produce fresh looks, enhance facial features and manage skin tone
- Professionally applied makeup to clients for proms, weddings and special occasions
- Applied makeup for special events and occasions in accordance with clothing style
- Maintained records of customers and work performed to expedite invoicing and recurring appointments
- Applied various layers of makeup to performers and customers to obtain necessary effect and look
- Leveraged artistic skills and expertise in use of makeup to enhance beauty and physical attributes or radically change appearance
- Demonstrated and explained use of different beauty products to educate customers
- Provided personalized skincare recommendations to specifically target top concerns
- Conducted makeup classes to help students gain in-depth knowledge of various products and uses
- Utilized artistic skills and makeup expertise to enhance client beauty and transform appearances as desired
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection
- Conducted master classes to mentor aspiring makeup artists and broaden their knowledge and skills in makeup application
- Performed full makeup applications to clients on in-store booking
- Maintained and updated inventory records on a weekly basis
- Prepared and updated weekly work schedule
- Applied makeup to enhance client features and other assorted cosmetic tasks
- Supported colleagues during promotional events and sales during special events and sales and management with special events and sales
- 1 year and 1 month
Makeup Artist & Skincare Expert (Weekends)
Marks and Spencer
London
01.2018 - 01.2019
- Completed thorough makeup and skincare consultations, considering the clients' skin conditions, tones, and personal requests.
- Designed personalized makeup and skincare regimes, alongside recommending appropriate products to achieve the regime at home
- Designed personalized makeup and skincare regimes, alongside recommending appropriate products to achieve the regime at home
- Demonstrated makeup and skincare products on potential clients, making appropriate product recommendations and minimizing wastage wherever possible
- Managed client complaints calmly and professionally, ensuring satisfactory resolutions and maintaining customer satisfaction
- Promoted in-store marketing events and exclusive products, contributing to increased store sales
- Hosted in-store makeup events to showcase the brand's products and promote new product lines, increasing brand awareness within the store
- Hosted in-store makeup events to showcase the brand's products and promote new product lines, increasing brand awareness within the store
- Maintained an up-to-date knowledge of cosmetic products and up-and-coming makeup trends, alongside competitor products and activities
- Completed regular stock checks, ordering saleable products where required and ensuring the in-house makeup kits remain well stocked with a wide variety of shades
- 1 year and 1 month
Education
BA Honours - Business Administration
University of Hertfordshire
London , England As and A2 - Applied Business Studies
Copland community Science school and collage
LondonGCSE's - English, Maths, History, Geography and economics
Copland community Science school and collage
LondonSkills
- Financial reporting
- Business analysis
- Operational planning
- Financial Analysis
- Operational Efficiency
- Performance Metrics
- Sales
- Customer relationship management
- Customer Insights
- Business Development
- Vendor Negotiation
- Microsoft Excel
- Time Management
- MS Office
- Microsoft Excel
- Team leadership
- Staff training
- Performance Management
- Communication
- Teamwork
- Problem Solving
- Customer Service
- Planning
- Leadership
- Customer Insights
LANGUAGES
English
CUSTOM SECTION
Certified in Film, Fashion and Media makeup and hair from DFMA Makeup and Hair Academy Chelsea London
Timeline
Assistant business manager
Kylie Cosmetics Harrods London (Coty inc)
04.2026 - Current
Pro makeup artist (training to be Team leader
Rabanne Selfridges London
07.2025 - 04.2026
Fragrance Consultant
Puig (Carolina Herrera)
03.2024 - 03.2025
Certified Freelance Makeup Artist
24 Seven Talent
01.2020 - 12.2023
Makeup Expert
Harrods London (HBeauty)
02.2019 - 02.2020
Makeup Artist & Skincare Expert (Weekends)
Marks and Spencer
01.2018 - 01.2019
BA Honours - Business Administration
University of Hertfordshire
As and A2 - Applied Business Studies
Copland community Science school and collage
GCSE's - English, Maths, History, Geography and economics
Copland community Science school and collage