Sana Aslam
Manchester,UK
Summary
Results-driven HR and Digital Marketing professional with over 7 years of international experience. Holds an MSc in Digital Marketing from Manchester Metropolitan University. Proficient in developing performance-driven campaigns, implementing HR strategies, and driving organisational improvements. Adept at using analytics tools such as SEMrush, Google Analytics, and Meta Ads Manager to increase visibility and engagement, now seeking roles that leverage combined expertise in HR and digital marketing.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work history
HR Manager
Milvik.com
2019.03 - 2022.07
- Drove Future Leadership Program, improving employee retention by 20%.
- Reduced time-to-hire by 30% using data-driven recruitment strategies.
- Boosted productivity by 15% through a revamped performance management system.
- Increased employee satisfaction by 25% through compensation restructuring.
- Leveraged HR analytics to improve efficiency by 10%.
HR Generalist
Coca Cola Icecek
2018.05 - 2019.02
- Achieved a 15% reduction in time-to-hire with targeted hiring strategies.
- Improved onboarding satisfaction scores by 20%.
- Optimized SAP operations to increase process efficiency by 10%.
- Enhanced collaboration by 25% through stakeholder engagement.
Assistant Manager HR
Carrefour Pakistan
2017.12 - 2018.05
- Implemented checks that improved payroll accuracy to 99%.
- Cut recruitment cycle time by 20% with new HR programs.
- Resolved 90% of grievances within 48 hours, boosting satisfaction.
- Enhanced performance by 20% with targeted training sessions.
Payroll Lead
Carrefour Pakistan
2016.12 - 2017.11
- Ensured 100% accurate payroll for 1300+ employees.
- Reduced processing time by 20% through improved workflows.
- Increased cross-functional efficiency by 15% via team coordination.
HR Lead
Backstreet Pakistan (Pvt) Ltd
2014.07 - 2016.11
- Built foundational HR SOPs and policies for a startup.
- Decreased time-to-fill by 25% through efficient hiring.
- Improved performance by 10% via new evaluation processes.
- Maintained a positive environment by resolving grievances quickly.
HR Executive
Haleeb Foods
2013.01 - 2014.06
- Improved data accuracy by 15% through record management.
- Ensured on-time, accurate payrolls.
- Enhanced retention strategies via structured exit interviews.
Education
MSc - Digital Marketing
Manchester Metropolitan University
2022.09 - 2023.09
Master - Human Resource Management
University of the Punjab
2011.09 - 2013.09
Skills
- HR & Talent Management: Recruitment, Onboarding, Employee Relations, Performance Management
- Payroll & Compliance: Payroll Processing, Compensation & Benefits, GDPR, SAP, Oracle
- Digital Marketing: SEO, Google Analytics, Meta Ads, SEMrush, HubSpot, Social Media Campaigns
- Tools: Advanced Excel, SAP, Oracle ERP, HubSpot CMS, Meta Ads Manager, Google Suite
Custom
- Mentoring
- Content Creation
- Public Speaking
- Digital Research
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse
Timeline
MSc - Digital Marketing
Manchester Metropolitan University
2022.09 - 2023.09
HR Manager
Milvik.com
2019.03 - 2022.07
HR Generalist
Coca Cola Icecek
2018.05 - 2019.02
Assistant Manager HR
Carrefour Pakistan
2017.12 - 2018.05
Payroll Lead
Carrefour Pakistan
2016.12 - 2017.11
HR Lead
Backstreet Pakistan (Pvt) Ltd
2014.07 - 2016.11
HR Executive
Haleeb Foods
2013.01 - 2014.06
Master - Human Resource Management
University of the Punjab
2011.09 - 2013.09