Summary
Overview
Work history
Education
Skills
Custom
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Sana Aslam

Sana Aslam

Manchester,UK

Summary

Results-driven HR and Digital Marketing professional with over 7 years of international experience. Holds an MSc in Digital Marketing from Manchester Metropolitan University. Proficient in developing performance-driven campaigns, implementing HR strategies, and driving organisational improvements. Adept at using analytics tools such as SEMrush, Google Analytics, and Meta Ads Manager to increase visibility and engagement, now seeking roles that leverage combined expertise in HR and digital marketing.

Overview

10
10
years of professional experience
3
3
years of post-secondary education

Work history

HR Manager

Milvik.com
03.2019 - 07.2022
  • Drove Future Leadership Program, improving employee retention by 20%.
  • Reduced time-to-hire by 30% using data-driven recruitment strategies.
  • Boosted productivity by 15% through a revamped performance management system.
  • Increased employee satisfaction by 25% through compensation restructuring.
  • Leveraged HR analytics to improve efficiency by 10%.

HR Generalist

Coca Cola Icecek
05.2018 - 02.2019
  • Achieved a 15% reduction in time-to-hire with targeted hiring strategies.
  • Improved onboarding satisfaction scores by 20%.
  • Optimized SAP operations to increase process efficiency by 10%.
  • Enhanced collaboration by 25% through stakeholder engagement.

Assistant Manager HR

Carrefour Pakistan
12.2017 - 05.2018
  • Implemented checks that improved payroll accuracy to 99%.
  • Cut recruitment cycle time by 20% with new HR programs.
  • Resolved 90% of grievances within 48 hours, boosting satisfaction.
  • Enhanced performance by 20% with targeted training sessions.

Payroll Lead

Carrefour Pakistan
12.2016 - 11.2017
  • Ensured 100% accurate payroll for 1300+ employees.
  • Reduced processing time by 20% through improved workflows.
  • Increased cross-functional efficiency by 15% via team coordination.

HR Lead

Backstreet Pakistan (Pvt) Ltd
07.2014 - 11.2016
  • Built foundational HR SOPs and policies for a startup.
  • Decreased time-to-fill by 25% through efficient hiring.
  • Improved performance by 10% via new evaluation processes.
  • Maintained a positive environment by resolving grievances quickly.

HR Executive

Haleeb Foods
01.2013 - 06.2014
  • Improved data accuracy by 15% through record management.
  • Ensured on-time, accurate payrolls.
  • Enhanced retention strategies via structured exit interviews.

Education

MSc - Digital Marketing

Manchester Metropolitan University
09.2022 - 09.2023

Master - Human Resource Management

University of the Punjab
09.2011 - 09.2013

Skills

  • HR & Talent Management: Recruitment, Onboarding, Employee Relations, Performance Management
  • Payroll & Compliance: Payroll Processing, Compensation & Benefits, GDPR, SAP, Oracle
  • Digital Marketing: SEO, Google Analytics, Meta Ads, SEMrush, HubSpot, Social Media Campaigns
  • Tools: Advanced Excel, SAP, Oracle ERP, HubSpot CMS, Meta Ads Manager, Google Suite

Custom

  • Mentoring
  • Content Creation
  • Public Speaking
  • Digital Research

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
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Quote

There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse

Timeline

MSc - Digital Marketing

Manchester Metropolitan University
09.2022 - 09.2023

HR Manager

Milvik.com
03.2019 - 07.2022

HR Generalist

Coca Cola Icecek
05.2018 - 02.2019

Assistant Manager HR

Carrefour Pakistan
12.2017 - 05.2018

Payroll Lead

Carrefour Pakistan
12.2016 - 11.2017

HR Lead

Backstreet Pakistan (Pvt) Ltd
07.2014 - 11.2016

HR Executive

Haleeb Foods
01.2013 - 06.2014

Master - Human Resource Management

University of the Punjab
09.2011 - 09.2013

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Sana Aslam