Summary
Overview
Work History
Education
Skills
Timeline
Generic
SAMUEL OLAWALE

SAMUEL OLAWALE

Summary

Dedicated professional with history of meeting organisation goals. Innovative and skilled in adapting to new situations and challenges.

Extensive customer-facing, commercial, marketing, business, project and stakeholder management experience with track record of performance in pharma, social marketing, public health and housing.

Personality: resilient, goal getter, leader, charismatic.

Overview

18
18
years of professional experience
8
8
years of post-secondary education
1
1
Language

Work History

SERVICE COORDINATOR

ADULLAM HOMES HOUSING ASSOCIATION U.K
08.2022 - Current
  • Collaborated with stakeholders and partners to increase the capacity and effectiveness of the service.
  • Supported the monitoring and evaluation of service provision, identifying opportunities for improvement and implementing change.
  • Led the delivery of co-production activities, improving client involvement, engagement and participation.
  • Led continual improvement and development of an asset-based approach to service.
  • Implemented safeguarding policies and procedures in line with organisations and local authority policy and procedures.


TENANCY SUSTAINMENT OFFICER (a.i)

ADULLAM HOMES HOUSING ASSOCIATION U.K
10.2022 - 12.2022


  • Coordinated tenancy management and rent collection to ensure effective collection of all housing management income.
  • Monitored and executed enforcement actions on any breaches in occupancy agreements, in consultations with support services teams.
  • Coordinated health and safety and property standards maintenance and worked effectively as a team member delivering excellent services.
  • Management of complaints, ensuring that concerns and incidents are professionally reported and resolved.


SERVICE COORDINATOR/SUPPORT WORKER

ADULLAM SOCIAL ENTERPRISES
04.2022 - 08.2022

HEAD OF MARKETING

SYGEN PHARMACEUTICALS NIGERIA
12.2020 - 03.2021
  • Developed brand strategic direction and provided leadership and recommendations for the development and execution of brand marketing plans for ethical and OTC products resulting in a 12% growth vs. PY.
  • Led new product planning, development and identified opportunities for new and existing products business (Ethical and OTC).
  • Efficiently managed budget for the brands and led and supported team to achieve organisation goals
  • Led the initiative and implementation for the value engineering strategy for Daga andTabalon.
  • Responsible for the repositioning initiative for OTCs like Abidec, Broncholyte, NGC Expectorant and Valgin.

HEAD OF MARKETING (COMMERCIAL)

MARIE STOPES INTERNATIONAL NIGERIA
10.2019 - 05.2020
  • Developed strategic market planning and analysis by identifying foreseeable threats, opportunities, competitors, product positioning and segmentation, for new lifestyle products, business and existing products.
  • Developed effective strategies to position the company's new products, leading to substantial market segments secured.
  • Preparation of detailed social marketing promotional materials for current and new products with design analysis and identification of key targets from a range of potential target groupings.
  • Executed consumer-centric activities/activations with agreed target groups that resulted in increased usage of the company's lifestyle products, such as Fire Condoms by improving brand awareness.
  • Led and executed impactful marketing activities in relation to projected targets for each year, resulting in 20% growth vs. PY.

BRAND MANAGER

NOVARTIS PHARMACEUTICALS NIGERIA
12.2016 - 09.2019
  • Led the planning and implementation of promoted product marketing plans and strategies, field force activities, key customer contacts and achieving the set sales budgets / targets and market shares.
  • Developed strategies geared towards achieving adequate market penetration of promoted brands and market expansion.
  • Successful development and implementation of country brand plans, marketing strategies and brand positioning in collaboration with global and regional colleagues to achieve market objectives.
  • Responsible for sales performance, and monitor business performance and external environment via tools to deliver corrective action as required to meet business objectives.
  • Led the delivery of equity, volume and value share growth for several Sandoz brands in Nigeria.
  • Achieved a year-on-year average 15% growth for key brands such as Amoksiklav, Suitrox, Gentalek , Nifecard XL.
  • Liaised with external agencies to deliver initiatives for the brands, leading to increased brand awareness, penetration and adoption
  • Successfully started and executed several Stakeholder regional and country Expert and Continuous Medical education (CME) meetings in Nigeria in collaboration with medical and sales colleagues.

BUSINESS DEVELOPMENT LEAD

MEDPLACE PHARMACEUTICALS NIGERIA
06.2015 - 11.2016
  • Key account and institutional business development.
  • Development and execution of public sector and NGO business strategies.
  • Facilitation of training and capability development for the sales team.
  • Stakeholder engagement and advocacy development.

BRAND & CUSTOMER SALES MANAGER

MSD PHARMACEUTICALS WEST AFRICA
06.2014 - 05.2015
  • Led the development and implementation of promotion mix and go-to-market plans for promoted brands with volume, revenue, awareness and share responsibilities.
  • Led and delivered efficient and effective sales and marketing programs leading to increased use and growth of brands in the therapeutic areas.
  • Conducted market research and analysis to identify new product development opportunities within new therapeutic areas.
  • Effectively led a team of 7 direct reports (MSRs) by providing support, coaching, guidance and field accompaniments to achieve sales target and overall business division's revenue expectation.
  • Led and responsible for the growth of key MSD brands like Januvia (Diabetes) and Moduretic (CVM) and the product launches of Singulair and Arcoxia in Nigeria and Ghana.

PRODUCT MANAGER

GLAXOSMITHKLINE PHARMACEUTICALS, ANGLOPHONE WEST AFRICA
08.2011 - 05.2014
  • Led the development/execution of marketing plans/direction for all promoted brands.
  • Worked with the sales management team to ensure the realization of brand sales and profit objectives.
  • Led the preparation of product forecasts and constantly monitoring inventory.
  • Strategic, efficient, and effective management of brand A & P to achieve annual objectives.
  • Executed advocacy building initiatives by implementing Key Opinion Leaders and Stakeholders' engagement programs.
  • Successfully started and executed several regional and country Expert and Continuous Medical Education (CME) meetings in Nigeria and Ghana in collaboration with medical and sales colleagues.
  • Achieved an average 15% year-on-year double digit growth of key brands like Avodart (Urology), Docetere (Oncology) and Xyzal (Allergy).

PRODUCT MANAGER

BAYER HEALTHCARE PHARMA MIDDLE AFRICA
04.2009 - 08.2011


  • Led the development/execution of marketing plans/direction for all promoted brands.
  • Led new product planning, development launching & introduction and demand forecasting.
  • Building advocacy by implementing Stakeholders/Key Expert leaders' activities.
  • Led the creation and delivery of operational plans appropriate to the brand life cycle to optimize return for the company
  • Led the successful product launches for Neo-Penotran forte and Yaz in Nigeria.

REGIONAL PRODUCT MANAGER

PFIZER PHARMACEUTICALS, NIGERIA & EAST AFRICA REGION
09.2007 - 03.2009
  • Developed and executed marketing plan/direction for all promoted brands
  • Supported and implemented brand value proposition and performance objectives through conceptualizing, creating, and managing the development of programs/initiatives
  • Building advocacy by implementing Key Opinion Leaders' activities and stakeholders' management.
  • Development of marketing communication materials (dealer aids, product adverts materials, doctor and patient information materials
  • Led the successful product launch for Camoquin Plus in Nigeria and led the development and execution of the ‘Double Blow’ campaign against malaria.
  • Delivered year-on-year growth for Lyrica and Celebrex.

MEDICAL SALES REPRESENTATIVE

GLAXOSMITHKLINE PHARMACEUTICALS
02.2003 - 08.2007

Education

MSc - Public Health and Health Promotion

ROBERT GORDON UNIVERSITY
Aberdeen
01.2021 - 03.2022

Master of Business Administration (MBA) -

LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY
Nigeria
06.2008 - 04.2010

Bachelor of Pharmacy (B.Pharm) -

UNIVERSITY OF LAGOS
10.1995 - 08.2000

Skills

    Analytical and Critical Thinking

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Timeline

TENANCY SUSTAINMENT OFFICER (a.i)

ADULLAM HOMES HOUSING ASSOCIATION U.K
10.2022 - 12.2022

SERVICE COORDINATOR

ADULLAM HOMES HOUSING ASSOCIATION U.K
08.2022 - Current

SERVICE COORDINATOR/SUPPORT WORKER

ADULLAM SOCIAL ENTERPRISES
04.2022 - 08.2022

MSc - Public Health and Health Promotion

ROBERT GORDON UNIVERSITY
01.2021 - 03.2022

HEAD OF MARKETING

SYGEN PHARMACEUTICALS NIGERIA
12.2020 - 03.2021

HEAD OF MARKETING (COMMERCIAL)

MARIE STOPES INTERNATIONAL NIGERIA
10.2019 - 05.2020

BRAND MANAGER

NOVARTIS PHARMACEUTICALS NIGERIA
12.2016 - 09.2019

BUSINESS DEVELOPMENT LEAD

MEDPLACE PHARMACEUTICALS NIGERIA
06.2015 - 11.2016

BRAND & CUSTOMER SALES MANAGER

MSD PHARMACEUTICALS WEST AFRICA
06.2014 - 05.2015

PRODUCT MANAGER

GLAXOSMITHKLINE PHARMACEUTICALS, ANGLOPHONE WEST AFRICA
08.2011 - 05.2014

PRODUCT MANAGER

BAYER HEALTHCARE PHARMA MIDDLE AFRICA
04.2009 - 08.2011

Master of Business Administration (MBA) -

LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY
06.2008 - 04.2010

REGIONAL PRODUCT MANAGER

PFIZER PHARMACEUTICALS, NIGERIA & EAST AFRICA REGION
09.2007 - 03.2009

MEDICAL SALES REPRESENTATIVE

GLAXOSMITHKLINE PHARMACEUTICALS
02.2003 - 08.2007

Bachelor of Pharmacy (B.Pharm) -

UNIVERSITY OF LAGOS
10.1995 - 08.2000

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SAMUEL OLAWALE