Summary
Overview
Work History
Education
Skills
Technical Proficiency
Certification
Accomplishments
References
Timeline
Generic

Samson Ruwangu

London

Summary

Strategic and results-oriented Marketing Director with over 12 years of experience leading impactful marketing initiatives across B2B and B2C sectors. Adept at developing data-driven strategies that drive revenue growth, enhance brand positioning, and improve operational efficiency. Recognised for delivering innovative campaigns that have generated over £1.6 billion in profit. Expert in cross-functional collaboration, stakeholder engagement, and team leadership.

Overview

8
8
years of professional experience
1
1
Certification

Work History

EMEA Campaign Lead (Contract)

Discover
London
01.2024 - 05.2024
  • Spearheaded the creation of sales and marketing collateral, driving a 23% increase in engagement and 22% growth in sales leads
  • Designed and executed high-impact paid search campaigns across Google Ads and Bing, achieving an 18% increase in click-through rates and a 22% growth in qualified leads within three months
  • Directed a £1.5M paid search budget, achieving a 30% reduction in cost-per-acquisition (CPA) while improving return on ad spend (ROAS) by 28%
  • Defined go-to-market strategies in collaboration with six cross-functional teams, enhancing campaign effectiveness
  • Developed bespoke reporting dashboards to monitor EMEA performance, streamlining decision-making
  • Conducted in-depth trend and customer insights analyses to optimise marketing spend and ROI
  • Fostered cross-department collaboration to increase consumer retention by 10% and sales by 3%

EU B2B & Product Marketing Manager

Visa
London
02.2022 - 12.2023
  • Delivered a 5.8% year-on-year profit increase and generated £12.9M in product sales through strategic marketing
  • Designed and implemented paid search campaigns as part of an overarching £35M project portfolio, achieving a 22% growth in product engagement and £4.3M in additional revenue
  • Directed marketing projects across B2B and B2C sectors with budgets exceeding £35M
  • Implemented advanced analytics and tracking mechanisms, leveraging insights to refine campaigns and improve ROI by 32%
  • Led the launch of Visa’s NFT programme, refining data analytics to enhance crypto trading accuracy by 15%
  • Managed a team of 12 professionals, driving efficiency and innovation across all campaigns
  • Conducted competitive analysis to identify emerging trends, unlocking new revenue opportunities

Global Senior Marketing Analyst

American Express
London
07.2018 - 02.2022
  • Managed a £2.5M marketing budget to drive a 40% increase in website traffic and a 5% rise in card usage
  • Developed and executed paid media campaigns across Google Ads and social platforms, achieving a 50% improvement in click-through rates and a 5% increase in B2B card usage
  • Introduced data-driven tracking systems for paid search campaigns, optimising project timelines and improving budget allocation for a £2.5M portfolio
  • Designed and implemented a global marketing framework across 100+ products, delivering consistent messaging and improving profitability by 35% year-on-year
  • Launched 72+ landing pages, achieving 64% growth in unique visitors and a 52% increase in organic traffic
  • Collaborated with influencers to amplify brand messaging, increasing audience reach by 45%
  • Led optimisation projects that saved $876K annually and reduced operational costs by 300 hours

Project Manager (Freelance)

London
10.2016 - 05.2018
  • Directed international marketing projects with budgets exceeding £4.3M, delivering results on time and within scope
  • Designed and executed 30+ lifecycle campaigns, improving click-through rates by 3%
  • Produced sales enablement materials that generated £48M in additional revenue
  • Enhanced project delivery timelines by 30%, optimising resource allocation
  • Increased operational efficiency by 25% through the implementation of agile and scrum practices
  • Improved customer satisfaction scores by delivering tailored software development projects
  • Collaborated with cross-functional teams to launch integrated campaigns, boosting retention rates by 10%

Education

BA (Hons) - Music Industry and Entertainment Management

University of Hertfordshire
Hatfield

Skills

  • Strategic Planning
  • Leadership
  • Product Management
  • Campaign Management
  • Budget Oversight
  • Multi-Channel Digital Marketing
  • Brand Development
  • Brand Positioning
  • Data Analytics
  • Performance Optimisation
  • Stakeholder Management
  • Team Leadership
  • Team Development

Technical Proficiency

  • Eloqua, Marketo, Salesforce, Tableau, Google Analytics, Power BI, JIRA, Trello, Asana, Adobe Creative Suite

Certification

  • Charted Institute of Marketing

Accomplishments

Consultancy: Provided marketing and strategic insights to McKinsey & Company, Tegus, and VisasQ on topics such as business, finance, technology, digital marketing strategies, and competitor analysis.

References

References available upon request.

Timeline

EMEA Campaign Lead (Contract)

Discover
01.2024 - 05.2024

EU B2B & Product Marketing Manager

Visa
02.2022 - 12.2023

Global Senior Marketing Analyst

American Express
07.2018 - 02.2022

Project Manager (Freelance)

10.2016 - 05.2018

BA (Hons) - Music Industry and Entertainment Management

University of Hertfordshire

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Samson Ruwangu