Samira Elamin

Sales and Marketing duties:

• Managing all social media pages, driving engagement with creative content and also managing the creation and monitoring of meta ads.
• Creating and implementing a clear and valuable sales/ revenue strategy which was immediately successful in raising revenue for the site.
• Engaging in complex client sales; including enquiry to sales conversion, and tour/ viewings to sales conversion. Sales achievements have been clear and tangible - I have sold out every private office space in Missionworks in the first five months of employment, which has been unprecedented since the business became operational.
• Overseeing all creative marketing projects including photography/ videography campaigns; content writing for emailer marketing campaigns and content creation.
• Overseeing all digital marketing including SEO and google ads campaigns. Monitoring reports, and measuring successes and failures.

Events and Member satisfaction

• Formed excellent relationships with existing and new members, clients and partners and developed an inclusive community environment that fostered collaboration and creativity.
• Planned, promoted and curated a rich, regular social events calendar. Evens organised include a variety of wellbeing events from yoga to sound healing and meditation, medicinal tea tasting and so much more. Also including ad hoc networking events: member mixers, wine tasting, lunch and learn, high performance/ public speaking workshops.
• Event offerings have been cited often in our reviews and member satisfaction surveys etc.

Operations and site Management

• .Managing and reporting all revenue forecasting and revenue reporting for site.
• Managing stock for site from orders, to stock counts.
• Working within and managing expenditure for tight business budgets.
• Managing all site administration from contracting to onboarding of new members/ occupancy and finance reporting etc.
• Managing all site health and safety from weekly fire alarm checks to incident/ accident reporting etc.
• Manager to part time site housekeeper.

Building maintenance/ Tenant Management duties:

• Overseeing implementation of all Planned maintenance and ensuring compliance with all necessary site licencing / insurance requirements.
• Managing on site maintenance operative on routine maintenance procedures and unit maintenance issues.
• Continuously observing the compliance, and monitoring the effectiveness, of health and safety procedures on site
• Overseeing major building refurbishments
• In depth understanding of Landlords codes and ANUK/UNIPOL standards.
• The regular reviewing of rents, contract lengths, competitors, and tenancy agreements based on forecasted industry news and internal market intel
• An in depth understanding of AST's, PEEP inductions, right to rent requirements, and guarantor requirements (where necessary)
• Proficient experience in and understanding of rent arrears retrieval procedures, including the issuing of legal particular documents to solicitors and processes for court proceedings

Tenant Welfare/ Customer relations duties:

• Maintaining excellent quality of resident service, prioritising tenant experience, safety and comfort on site above all else
• Dealing with all resident issues compassionately and effectively in timely manner
• Success in this area is evidenced in The Mews' consistent run of five star google reviews specifically citing excellent site management and staff service
• Achievements here include: The Mews google review rating increasing from 4 stars to 4.3 stars within the first 6 months of employment
• Regular planning and execution of student resi life events
• Proven excellent understanding of, and skills in, customer retention through service and communication
• Achievements here include: Full occupancy achieved for the 2022/23 academic year three months prior to target, with a 43% Re-booker rate

Marketing Duties:

• Lead The Mews through first year in the direct let market in the midst COVID pandemic
• Regular projects with various advertisement agencies on city advertisement, such as Bus shelter campaigns with Clear Channel marketing / directional signage campaigns with AA media
• Similarly working extensively with online PBSA listing sites such as UCAS, Sturents and accommodation for students on various listing and lead generation projects
• Management of all social media content from creation to analytics
• Overseeing various photography and videography campaigns for property
• Creative direction included Flat/room dressing, and common room renovation
• Proven abilities in complex sales and forming/maintaining valuable business relationships with stakeholders/clients
• Achievements here include: Securing two lucrative nominations agreements with highly established Language colleges in the second year of employment with Host
• One year after the end of Host - The Mews' nominations agreement with Oxford Brookes University
• Regularly updating and implementing quarterly marketing plan, keeping constantly up to date with trends, events, and competitors in Oxford PBSA market
• Engaging in direct sales and regular lead chasing / enquiry handling via email and phone

Team management/HR:

• Overseeing the interview and hiring process for all new building employees
• Managing a team of: administration apprentice, caretaker, security, and resident wardens
• Overseeing the training, personal, and career development of all employees— in particular administration apprentice who requires a high level of mentoring
• Managing the safe collection and storage (and destruction where necessary) of all sensitive employee documents including right to work documents, contracts, DBS Checks, new starter docs (as well as leaver docs) etc
• Managing the GDPR compliance of all sensitive employee and resident data including medical information, emergency contacts etc

• Managed all non-academic student affairs including attendance reports, accommodation, direct student bookings/ cancellations and course amendments, invoicing, and debt control
• Primary point of contact for any student concerns and queries, particularly student welfare and safeguarding
• Promoted from Student services administrator to student services and accommodation manager within five months due to reliability and quality of work
• Acted as mediator between the school/students, booking agents, and accommodation agencies (Host International Homestay and Chilswell road school residences)
• Assisted head teacher in day to day school property operations such as liaising with school property management, maintenance, and managing school health and safety processes
• Saved company thousands of pounds in agency fee's by developing school Instagram account to be a major tool for direct student bookings and customer conversion
• Tangibly increased Instagram follower count by an average of 50 new followers per month, and massively increased student engagement—making our Oxford school Instagram account the most successful of all our partner schools in London and Brighton
• I worked closely with the company's marketing department on various creative projects
• Creative projects included creating school induction videos for marketing and school accreditation purposes, organizing student events, content creation for school website, and leaflet/poster and infographic design