Samara Mackereth
Summary
Dynamic editorial leader with nearly 20 years of experience developing multi-platform content strategies that drive audience engagement and revenue growth. Skilled in transformational leadership, leading international teams and executive management to align content with business objectives for measurable results. Passionate about fostering collaboration, maintaining brand relevancy through innovation and data-driven insights, and inspiring teams to exceed expectations. Committed to adapting in a fast-evolving media landscape while building lasting partnerships and delivering high-impact content.
Overview
18
18
years of professional experience
Work History
Head of Video and Audio
Which?
London
10.2024 - Current
- Develop and implement video and audio strategies to support advocacy initiatives, driving audience engagement and subscriber retention.
- Pitch and execute compelling content concepts, securing stakeholder buy-in and fostering long-term partnerships.
- Coordinate cross-departmental projects in a matrixed organization to ensure seamless collaboration and alignment with organizational goals.
- Deliver innovative, results-driven content while optimizing workflows and maintaining strict budget control.
Chief Content Officer
NowThis
01.2021 - 01.2024
- Directed a team of 150+ content creators, crafting data-driven, multi-platform content strategies that consistently grew audiences year over year.
- Built the largest TikTok channel for a news organization, setting industry benchmarks for engagement and growth.
- Partnered with revenue and partnership teams to deliver campaigns that hit annual revenue targets and drove significant growth.
- Oversaw budgets to ensure financial targets were met while steering the organization through change and restructuring.
- Acted as a brand ambassador, maintaining alignment and consistency across stakeholders and platforms.
Head of Video
HuffPost UK
01.2018 - 01.2021
- Led cross-functional and international teams to develop multi-platform content strategies that expanded audience engagement and exceeded revenue goals.
- Directed editorial and production teams to deliver premium digital content on time and within budget, ensuring operational efficiency and quality.
- Partnered with sales teams to create branded content that strengthened sponsorship opportunities and boosted revenue streams.
- Aligned content strategies across print and digital to enhance brand visibility and market impact.
Supervising Producer
HuffPost
01.2013 - 01.2018
- Conceptualized and produced high-impact multi-platform video content, driving audience growth and brand presence.
- Collaborated with stakeholders to create sponsorship-ready branded content, delivering measurable revenue results.
- Managed production teams to execute projects efficiently, meeting tight deadlines while maintaining quality.
- Streamlined workflows to enhance productivity and maximize resources.
Producer
ABC News
01.2011 - 01.2013
- Produced digital-first video content for ABC Digital and Good Morning America, adapting broadcast content for digital platforms to expand audience reach.
- Managed all aspects of production for original series, including guest booking, shoot coordination, scriptwriting, and editing.
- Delivered high-quality content for shows like Katie’s Take, Popcorn, and In The Game with Robin Roberts, blending storytelling with audience engagement.
Producer/Project Manager
Hand Crank Films
01.2007 - 01.2011
- Developed and pitched video concepts to clients, successfully securing projects and building long-term relationships.
- Produced television commercials, radio ads, and industrial videos from concept to completion, including scripting, talent recruitment, and post-production.
- Oversaw project budgets, estimates, and invoicing, leveraging project management tools to streamline operations and ensure profitability.
Education
Certificate - Executive Management, Project Management
Cornell
Ithaca, NY12.2016
Master of Science - Broadcast Journalism
Boston University
Boston, MA05.2005
Bachelor of Arts - Communications, Journalism & Photography
University of Minnesota
Duluth, MN05.2003
Skills
- Strategic Leadership & Revenue Generation
- Content Strategy & Digital Marketing
- Team Leadership & Operational Efficiency
- Data-Driven Decision Making & Brand Development
- Partnership Development & Stakeholder Management
- Crisis Management & Adaptability
Timeline
Head of Video and Audio
Which?
10.2024 - Current
Chief Content Officer
NowThis
01.2021 - 01.2024
Head of Video
HuffPost UK
01.2018 - 01.2021
Supervising Producer
HuffPost
01.2013 - 01.2018
Producer
ABC News
01.2011 - 01.2013
Producer/Project Manager
Hand Crank Films
01.2007 - 01.2011
Certificate - Executive Management, Project Management
Cornell
Master of Science - Broadcast Journalism
Boston University
Bachelor of Arts - Communications, Journalism & Photography
University of Minnesota
Similar Profiles
Joe Barton LackeyJoe Barton Lackey
CTE Lead / Intro to Audio Video, Digital Audio, & Professional Communications Teacher at Premier High School Gallery Furniture NorthCTE Lead / Intro to Audio Video, Digital Audio, & Professional Communications Teacher at Premier High School Gallery Furniture North
Diego RuizDiego Ruiz
Audio Video Technician at Automated InteriorsAudio Video Technician at Automated Interiors
Stevo ThompsonStevo Thompson
Audio & Video Freelancer at Self-employeedAudio & Video Freelancer at Self-employeed
Nathan TeagueNathan Teague
Owner and CEO at NST Capital Group LLCOwner and CEO at NST Capital Group LLC
Steven PajevicSteven Pajevic
Founder at Service WorkSource, IncFounder at Service WorkSource, Inc