Samantha Rooke
Norwich,NFK
Summary
Experienced and highly motivated graduate with a multitude of skills and experience in digital content creation, social media management, graphic design and marketing that I use to ensure high quality results.
I am reliable, well-versed in working with clients across different platforms, and both experienced and motivated to integrate EDI into digital projects.
Using my experience and communication skills I hope to provide dedicated and organised work in order to produce creative, high-quality results.
Overview
4
4
years of professional experience
Work history
Graphic Designer
ISN Europe
Norwich, Norfolk
04.2024 - Current
- Conceptualised and created visuals for advertising campaigns, contributing to increased sales revenue
- Designed monthly catalogues and additional leaflets highlighting company products and supplier features
- Designed marketing materials including van wraps, merch, and promo materials for events such as flyers, banners and signs in accordance to brand guidelines
- Demonstrated excellent time management skills whilst juggling multiple deadlines for monthly brochures and social media campaigns
- Established consistent branding across multiple platforms through uniform graphical elements
- Utilised Adobe CC software for efficient graphic design creation
- Implemented regular feedback from management into designs for improved product reception and accessibility
- Collaborated with the marketing team to conceptualise campaigns and social media marketing ideas to increase consumer engagement
- Presented fresh design ideas to management, driving forward creative vision within the company
- Managed multiple design projects simultaneously and streamlined the design process, resulting in quicker project completion times and timely delivery of all tasks
- Coordinated effectively with printers and suppliers ensuring top quality print outputs
Founder / Creative Director
Psychic Visions
Norwich, Norfolk
10.2022 - Current
- Nurtured community relationships and facilitated collaboration opportunities
- Managed collective funds and project budgets, implementing cost-saving measures when necessary
- Organised and oversaw team check ins and meetings
- Streamlined communications and organisation across the team via Notion, Google Drive and Whatsapp
- Negotiated contracts with clients, securing freelance work with competitive pricing and terms
- Worked closely with clients to facilitate their vision across various mediums such as film projects, music videos, photoshoots, events capture, and charity events
- Assembled talented team of professionals for projects, fostering a collaborative and results-oriented environment
- Fostered an inclusive team culture and business model that values diversity and seeks to platform queer, trans and global majority creatives wherever possible
- Established company branding, creating our logo and other design assets
- Designed and organised print for various promo materials from film posters, business cards, stickers, and art cards
- Designed, wrote copy for and posted social media post graphics for Instagram and LinkedIn
- Conceptualised and produced successful social media campaigns to gain traction for film projects, crowdfunding, and events
- Collaborated locally with Norwich QueerFest on the film side of their festival, attending meetings for plans and scheduling, and producing events showcasing queer films, facilitating Q&A's and merch sales
- Oversaw film projects from start to finish as a Producer, later organising and fundraising for festival submissions and local premieres
- Optimised daily operations on film sets to achieve maximum efficiency, better time management, cost-effectiveness and eco-friendliness
Digital Marketing Assistant, Website Administrator
Larking Gowen
Norwich, Norfolk
10.2022 - 11.2023
- Implementing promotional plan across social media channels to achieve optimal engagement via Sprout Social
- Working on multiple digital projects at once including SEO audit and upgrade of the company website and email software
- Creation and sending of HTMLs externally and internally via GroupMail and CampaignMaster
- Quickly picked up new software for email marketing and website creation
- Collaborated with HR to define a digital strategy for recruitment
- Took on Larking Gowen website rebuild from August
- Ran several successful social media campaigns for company events such as Larking Gowen's Autumn Farming Conference and Business Breakfast series
- Got involved in organising company events with the rest of themarketing team such as Big Night Out, coronation parties, etc.
- Monitored website engagement and contact forms for senior-level colleagues
- Implemented technical SEO best practices to achieve better engagement on blogs and social media
- Collaborated with the team's graphic designer to bring post ideas to life
- Adhered to brand standards and values, creating well-aligned marketing initiatives to increase online presence.
Marketing & Events Intern
University of East Anglia
Norwich, Norfolk
01.2022 - 08.2022
- Tasked with working on the WeCan campaign run by Careers Central, a series of panels and workshops aimed at preparing women, students of colour and minority ethnic heritage, disabled and neurodiverse people for the world of work
- Researched panel interviews from different organisations to prepare relevant material and questions for our panels
- Used previous marketing experience to give practical advice on getting students more engaged with WeCan
- Planned and produced a blog and promotional videos for social media in preparation for the events
- Monitored and scheduled social media posts and created corresponding graphic designs across all CareerCentral platforms via SmarterQueue for maximum reach
- Updated social media logos and banners according to new colour scheme and accessibility guidelines
- Assisted in the delivery of graduation promo, speaking with parents and students on the availability of CareerCentral
Office Administrator
Hugh J Boswell
Norwich, Norfolk
08.2021 - 01.2022
- Organised HJB's materials for a CVS event with the Head of Marketing to ensure they were proofread and gathered for display
- Responsible for organising tickets and compiling travel itineraries for employees attending the CVS event whilst confirming arrangements such as hotel accommodation
- Updated their website and reviewed marketing copy for HJB's website and education brochures
- Managed clerical needs of company employees, including copying, answering emails and file management
- Organised company fundraising events for Give Back Day
- Prepared office spaces for client meetings, organising board rooms to ensure the required materials and beverages were available
- Received, sorted and distributed incoming post for different departments
- Quickly navigated company systems and became a main point of contact to update MID's
- Ordered marketing materials for the office while handling invoices and payment details
Digital Marketing Internship
University of East Anglia
Norwich, Norfolk
08.2021 - 09.2021
- Responsible for working with the School of Health Sciences to re-evaluate their online presence against their ARM Strategy for Equality, Diversity & Inclusivity
- Tasked with comparing several HEI's, mapping social media posts against the ARM Strategy, and identifying gaps in online communication and delivery
- Offered recommendations based on my research and findings on how to improve the school’s online presence and demonstrate the diversity of the community
- Kept an organised personal timesheet tracking my hours and work in progress
- Proofread marketing, advertising and website material in order to improve engagement and successfully convey the school's message and inclusivity
- Prepared weekly updates and reports for the Project Head to track growth and success rates of the marketing campaign, also used meeting times to discuss findings and further suggestions for research
Education
Master of Arts - Film, TV & Creative Practise
University of East Anglia
Norwich09.2022
Bachelor of Arts - Film and English Literature
University of East Anglia
Norwich07.2021
A-Levels - English Literature, History, Computer Science
British School of Bahrain
Manama07.2018
GCSE -
British School of Bahrain
Manama07.2016
Skills
- Experienced use of Adobe CC, Canva and AVID to edit high-quality graphics, videos and promotional material
- Experienced use of GroupMail and CampaignMaster for email marketing
- Website administration and SEO implementation
- Social media management and scheduling via SmarterQueue, SEMRush, Hootesuite and Sprout Social
- Brand development, advertising, and management
- Production management for film / media projects and events
- Time management and organisation skills to meet strict deadlines
Additional Information
- Filmmaker and videographer with extensive experience shooting and editing various kinds of content from narrative to documentary with a range of equipment and software
- Experienced in promotional content creation for film projects and events, staying up to date with the latest online trends
- Experienced in events curation and management for independently-run events and Norwich QueerFest
Timeline
Graphic Designer
ISN Europe
04.2024 - Current
Founder / Creative Director
Psychic Visions
10.2022 - Current
Digital Marketing Assistant, Website Administrator
Larking Gowen
10.2022 - 11.2023
Marketing & Events Intern
University of East Anglia
01.2022 - 08.2022
Office Administrator
Hugh J Boswell
08.2021 - 01.2022
Digital Marketing Internship
University of East Anglia
08.2021 - 09.2021
Master of Arts - Film, TV & Creative Practise
University of East Anglia
Bachelor of Arts - Film and English Literature
University of East Anglia
A-Levels - English Literature, History, Computer Science
British School of Bahrain
GCSE -
British School of Bahrain