Samantha Harper

Building campaigns within Salesforce Marketing Cloud, with a focus on zero carbon living. Using SQL to generate customer audiences. I proactively introduce new Marketing capabilities within the team such as AppPush and I am the lead on Einstein Analytics. Furthermore, I have present regular ‘Test and Learn’ sessions to all of Marketing, to educate on A/B testing, reporting, and customer data analysis.

I began the building and delivering of a plan to target the ‘Not Interested’ customers using a Marketing Automation Journey. Analysing data using Tableau, Big Query, and Data Extensions to gain a better understanding of our customers.

I built and delivered CRM campaigns in Salesforce Marketing Cloud reaching 4 million customers.
Using SQL, I created a table to highlight all our best marketable customers across both John Lewis and Waitrose within Greater London to target our new concept ‘Home Assurance’. The table is now used across the Data and Insight team for further customer analysis.