Samantha Franey
Thirsk
Summary
Commercially driven medical sales professional with 20 years’ experience across MedTech and dental markets, spanning capital equipment and medical consumables. Proven track record in UK and international markets, with strong expertise in business development, channel strategy, and key account management. Recognised for strong commercial acumen, relationship building, and consistent delivery of revenue growth. Law degree qualified, bringing a structured, analytical approach to strategy and decision-making.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work history
Head of wholesale channel
Mediq Healthcare UK
2025.08 - Current
- Led and developed a B2B medical sales team of 6, driving performance and accountability
- Developed and implemented the strategic business plan for the B2B healthcare channel
- Managed sales pipeline execution, forecasting, and KPI delivery across the team
- Presented commercial performance updates and strategic recommendations to senior leadership on a monthly basis
International Development Manager
Mediq Healthcare UK
2022.05 - 2025.08
- Developed export strategy across European and Middle East healthcare markets
- Managed international distributor relationships to drive sales growth
- Identified new business opportunities and supported market expansion
- Ensured compliance with healthcare export and regulatory requirements
Business Development manager ( Capital Equipment )
Align Technology
2016.01 - 2022.03
- Managed key commercial partner accounts for a market-leading dental technology provider
- Drove new business growth across the UK dental market
- Sold cutting-edge intraoral scanning technology to dental professionals and practices
- Built strong relationships with partners and customers to increase market adoption
- Assessed competitor activities for strategic positioning.
Territory Manager ( Endomechanical Division )
Medtronic
2011.01 - 2016.01
- Managed a surgical territory across bariatric, cardiac, colorectal, and gynaecology specialties.
- Supported surgeons and theatre teams with the implementation of endomechanical devices.
- Delivered clinical product support and training within operating theatre environments
- Built strong relationships with surgeons, procurement teams, and healthcare stakeholders
Terrtiory Manager
Astra Tech implants
2005.01 - 2011.01
- Managed a dental implant sales territory, driving growth across key accounts
- Supported dental surgeons with implant placement using the company’s implant systems
- Delivered clinical product training and in-surgery support to dental professionals
- Built strong relationships with dental practices and specialist clinicians
Education
Bachelors of law - Law
The Open University
Milton Keynes 2022.10 - 2025.06
Bachelor of Business Administration - Business Management
York St John University
York 2010.01 - 2014.01
Timeline
Head of wholesale channel
Mediq Healthcare UK
2025.08 - Current
Bachelors of law - Law
The Open University
2022.10 - 2025.06
International Development Manager
Mediq Healthcare UK
2022.05 - 2025.08
Business Development manager ( Capital Equipment )
Align Technology
2016.01 - 2022.03
Territory Manager ( Endomechanical Division )
Medtronic
2011.01 - 2016.01
Bachelor of Business Administration - Business Management
York St John University
2010.01 - 2014.01
Terrtiory Manager
Astra Tech implants
2005.01 - 2011.01