SAM WRENCH
Cleckheaton,UK
Summary
Expert in performance analytics with a strong ability to extract actionable insights. Demonstrated success in optimization strategies and media performance assessment, leading to significant improvements. Committed to leveraging analytical skills to enhance organizational growth and support strategic initiatives.
Overview
3
3
years of post-secondary education
13
13
years of professional experience
Work history
Senior Manager – Regional Media & Acquisition Planning
HiveMined
Manchester Area
2024.01 - 2026.07
- Own strategic roadmap for 8-figure media investments for multiple brands, focusing on regional growth across North America, Australia and Europe
- Led high-impact US launch of disruptive challenger brand, achieving competitive Share of Voice (SOV) against major players through precise state-level planning. This grew from 0% to 25% SOV in 12 month period.
- Spearheaded Measurement Framework for test vs. control state uplift plus creative and landing environment A/B testing methodology for acquisition and ROI optimisation
Senior Campaign Manager
PokerStars (Flutter International)
Leeds
2022.01 - 2024.01
- Developed integrated A/B optimisation strategies achieving 7x–14x ROI improvement within six months across three key global territories.
- Conducted post-mortem analysis for flagship launches, documenting performance against funnel-based metrics to inform future campaign strategies.
- Facilitated transition from traditional Radio to hybrid Digital Audio, leveraging programmatic audio for improved frequency management with mobile-first audiences.
Acquisition Manager
The Stars Group
Leeds
2020.10 - 2022.01
- Owned high-volume acquisition projects, aligning volume tracking with business goals to navigate market volatility.
- Managed team of channel managers to ensure effective acquisition and maintain volume and value efficiency.
- Managed agency buys across ATL and TTL channels, optimizing mix based on brand goals and KPIs (Brand vs. Acquisition priority)
Senior Marketing Executive
Sky Betting & Gaming
Leeds
2017.05 - 2020.10
- Managed TV strategy and relationships (Traditional, Connected, VOD) to ensure optimal spot positioning through detailed matching analysis, including direct negotiations with Sky and ITV for season-long placements.
- Built first-ever MMM framework in collaboration with MediaCom for Sky Betting and Gaming, integrating 40+ data sources for unified performance view. This produced channel level ROI that had SLT-level buy in and trust.
- Led creative briefings for national campaigns, collaborating with agencies to enhance visibility, establish best practices, and increase variant diversity.
Marketing Consultant
Johnston Press
Greater Leeds Area
2013.08 - 2017.05
- Developed regional marketing strategies combining print and digital placements for acquisition goals.
- Created multiplatform features generating new-to-business annual six-figure revenues.
- Won Johnston Press Initiative of the Year 2015 through multiplatform work.
Education
Marketing Week Mini MBA - Marketing
Mark Ritson
2022.06 - 2022.10
BA (Hons) - English Language and Linguistics
University of Sheffield
Sheffield 2007.09 - 2010.07
Skills
- Performance analytics
- Analytics tools
- Resource allocation proficiency
- Audience segmentation
- Optimization techniques
- Media evaluation
- Negotiation mastery
- Ethical conduct
Timeline
Senior Manager – Regional Media & Acquisition Planning
HiveMined
2024.01 - 2026.07
Marketing Week Mini MBA - Marketing
Mark Ritson
2022.06 - 2022.10
Senior Campaign Manager
PokerStars (Flutter International)
2022.01 - 2024.01
Acquisition Manager
The Stars Group
2020.10 - 2022.01
Senior Marketing Executive
Sky Betting & Gaming
2017.05 - 2020.10
Marketing Consultant
Johnston Press
2013.08 - 2017.05
BA (Hons) - English Language and Linguistics
University of Sheffield
2007.09 - 2010.07