SAM WILLIAMSON

• Manage a £1.1m portfolio of accounts across Industry vertical, including transport & logistics, automotive, energy, manufacturing and pharmaceuticals clients.
• Own full subscription lifecycle: renewals, upsell, cross-sell and multi-year negotiations.
• Engaged senior stakeholders (C-suite, Strategy, Insights, Marketing, Research teams) to establish Statista as a key strategic data partner.
• Delivered tailored platform demonstrations aligned to client use cases and sector-specific needs.
• Drove product adoption through targeted training sessions, detailed usage reporting, and proactive account planning.
• Identified whitespace opportunities across business units to enhance engagement and expand footprint within existing accounts.
• Partnered with Customer Success, Product and Marketing teams on strategic account development and vertical growth initiatives.

Achievements:

• Highest performing EMEA account manager in 2025, achieving over 110% of target.
• Reduced churn in industry book from 35% to 17% since joining.
• Delivered over £300k in expansion revenue through upsell.
• Closed over £130k in new business.

• Managed 90 strategic accounts worth c. £4m in annual revenue.
• Lead executive relationships across central banks, asset managers, private equity and large corporates.
• Contributed to go-to-market strategy and commercial rollout of CE Advance digital platform, enhancing client engagement and market penetration.
• Executed tailored product demonstrations and onboarded clients and internal team members, improving adoption and satisfaction.
• Presented sales pipeline and growth forecasts to senior leadership, informing strategic decision-making.

Achievements:

• Highest net renewal rate (2022), generating £250k+ revenue growth.
• Maintained less than 5% churn across portfolio.
• Achieved double OTE in 3 of 5 years.
• Consistently exceeded annual sales targets for five consecutive years.

• Expanded existing accounts through strategic upsell and cross-sell initiatives to maximise revenue potential.
• Contributed to product development and commercial strategy for new offerings to align with market needs.
• Trained new hires on consultative selling and account development to enhance their skills and effectiveness.

• Drove revenue growth through pricing optimisation and cross-selling strategies.
• Managed 160 accounts (£3m total value).
• Conducted strategic meetings with senior stakeholders, including C-suite and investment professionals.
• Organised and hosted industry conferences and roundtables.

• Executed full 360 recruitment for finance functions across commercial and public sectors, ensuring alignment with client needs.
• Cultivated senior client relationships while managing end-to-end hiring processes, resulting in enhanced client satisfaction.
• Negotiated fees and achieved above-average GP performance.

Achievements:

• Increased weekly temp billing by £1,000+ within one month.
• Delivered placements generating 3x team average revenue.
• Re-established connections with dormant accounts, leading to renewed business opportunities after 3+ years of inactivity.

• Work placement as part of Management & Organisational Dynamics MA course.
• Developed change management consultancy tools and engagement surveys.
• Conducted market analysis to inform commercialisation strategy.
• Presented findings and strategic updates to senior leadership, influencing decision-making and guiding future initiatives.