Sam Williams
Melksham,Wiltshire
Summary
Accomplished professional with expertise in strategic sales and business development, known for exceptional communication proficiency and financial budgeting skills. Demonstrated success in target achievement and brand promotion strategies, leveraging direct sales techniques and customer engagement to drive business growth. Proficient in customer relationship management software, KPI monitoring and analysis with a highly successful selling team. Career goal includes advancing to senior leadership roles to further enhance business acumen and contribute to organisational success.
Overview
7
7
years of professional experience
Work History
Contract Sales Manager
Everyone Active
Bristol, Bristol
07.2024 - Current
- Optimised sales performance with regular training sessions for junior sales staff.
- Sourced new business opportunities through networking events thereby expanding company's clientele base.
- Collaborated closely with marketing department to align sales strategies with overall company goals.
- Monitored competitor activity, allowing for swift adaptation of sales strategies as necessary.
- Streamlined the communication process between sales teams and senior management, improving workflow efficiency.
- Enhanced client relationships by conducting regular follow-up meetings and addressing concerns promptly.
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Trained new staff members, fostering a supportive working environment.
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Assisted customers with product selection for optimal satisfaction.
Assistant National Sales Manager/ General manager
Parkwood Leisure
Swindon, Swindon
09.2021 - 04.2023
- Development and Implementation of key nationwide projects
- Team training, development and sales responsibility across 44 sites
- Project creation and management in Mystery Shops and MPC's
- Data Management
- Regular Presentations to board of Directors
- Sales and retention responsibility for 44 sites, supporting 65
- Regular strategy meetings with Regional and Managing Directors
- Pre Sales and mobilisation of new sites
- Promoted to Centre Manager May 2022
- Centre/ General Manager of a multi faceted site based in Stratton St Margaret
- Extensive project roll out including supporting 'Get Swindon Active', Warm Hub Space, energy saving measures and JogOn initiative
- Full financial responsibility for site
- Health and Safety Representative
- Facilities Management, Statutory Compliance objectives
- Cost saving/ green initiatives
- Order Processing
- Responsible for a team of 21 excluding external instructors
- Payroll lead
- Event Management
- Strategic Sales and Marketing initiatives
- Talent nurturing and Development
- Social Media engagement- Community Initiatives with local council
- Private Hire projects include: Midwife Centre, Sports Therapist, Nutritionist and other private functions
- Transferred to Contract Sales Manager- May 2023
- Overseeing Sales, Retention and Financial performance for 7 centres
- Sales strategy implementation and managing
- Social Media and Marketing
- Corporate relationship building
- Council relationship support
- Continual growth of membership line
- Taken from 620 to 750 live members within 9 months
- Ensured site over achieved first budget in Feb 2023 since takeover
- Rospa Distinction in Health and Safety
- Personal Bar License Holder
- Achieved 100% statutory compliance for first time since takeover
- Quadrupled Personal Training budget Line
- Success in project roll outs: Warm Space, Nutritional wellbeing courses
- Managed a diverse team of sales professionals to achieve optimal performance.
- Coordinated successful sales events for greater brand exposure.
- Enhanced team productivity through effective training and mentorship programmes.
- Created a culture of excellence within the team, encouraging top-notch performance.
- Nurtured client relationships, ensuring high levels of loyalty and repeat business.
General Manager
Snap Fitness
Cirencester
08.2019 - 09.2021
- General Operational Management duties
- Business Development of 6 self employed trainers and Management Team
- Project creation and management
- Data Management
- Sales and Marketing Management
- Event Management
- Arrears Tracking and collection
- Regional support of other sites
- Social Media Management
- Health and Safety Management
- Audit and Compliance Management
- Group Exercise Timetable development
- Identified new business opportunities, leading to market expansion.
- Developed strategic business plans, enhancing corporate vision and objectives.
- Regularly reviewed performance data, driving continuous improvement efforts.
- Introduced effective cost control measures, reducing unnecessary expenditure.
Fitness and Wellbeing Manager
Nuffield Health
Newbury
08.2018 - 08.2019
- Operational Management duties
- Recruitment and Development of 4 key departments
- Data Management
- Creation and Development of Nationwide wellbeing strategies
- Event Management- P&L Management
- Social Media Management
- General Management duties on occasion when GM absent
- Responsibility of Fitness, Swim School, Physio and Group Exercise teams
- Supporting Duty Manager team when appropriate
- Secured new business opportunities with successful networking events.
- Boosted customer retention rates through exceptional service delivery.
- Collaborated with nutritionists to provide holistic health advice to members.
- Implemented regular maintenance checks, ensured optimal gym equipment function.
- Ensured safety regulations were adhered to in the gym area.
- Executed staff training programmes for professional development.
General Manager
Pure Gym
Oxford Templars
01.2018 - 08.2018
- Operational Management duties
- Data Management
- Business Support and Development of Large PT Team
- P&L Management
- Social Media Management
- Recruitment
- Sales Strategy implementation
- KPI Management
Health and Fitness Manager
Fitness First
Bristol Aspects, London Cottons, Bath
10.2018 - 12.2017
- Operational Management duties
- Data Management
- Creation and Development of Nationwide wellbeing strategies
- Event Management
- Social Media Management
- General Management duties on occasion when GM absent
- Project Lead for FGT, ProCycling and Team GB ProAthlete
- National Lead on FGT Product
- Support and Training for Personal Training Teams
Education
Level 3 Personal Trainer - Les Mills RPM, GRIT And SPRINT, First Aid At Work, Pool Plant Operator Qualification, SAFEQUAL Lifeguard Qualification, DBS Checked, Personal Licence Holder, ROSPA Distinction in Health And Safety, First Aid At Work
Les Mills
BristolSkills
- Strategic Sales and Business Development
- Communication proficiency
- Financial budgeting
- Target achievement
- Brand promotion strategies
- Customer Engagement
- Business Acumen
- Target achievement focus
- Direct sales techniques
- Customer relationship management software
- KPI monitoring and analysis
Custom
- Personal Development
- Event Management
- Sport
- Sport Management
- General Fitness and Wellbeing
Timeline
Contract Sales Manager
Everyone Active
07.2024 - Current
Assistant National Sales Manager/ General manager
Parkwood Leisure
09.2021 - 04.2023
General Manager
Snap Fitness
08.2019 - 09.2021
Health and Fitness Manager
Fitness First
10.2018 - 12.2017
Fitness and Wellbeing Manager
Nuffield Health
08.2018 - 08.2019
General Manager
Pure Gym
01.2018 - 08.2018
Level 3 Personal Trainer - Les Mills RPM, GRIT And SPRINT, First Aid At Work, Pool Plant Operator Qualification, SAFEQUAL Lifeguard Qualification, DBS Checked, Personal Licence Holder, ROSPA Distinction in Health And Safety, First Aid At Work
Les Mills
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