LOUIS CRANE
Colliers Wood
Summary
An accomplished Account Manager with over 4 years of experience in account development, client management and sales. I am currently specialising in brand partnerships across sport, music and entertainment at Reg & Partners (Ingenuity Group), also whilst completing an MBA at the university of Birmingham. In my first year in sponsorship, I have generated £100k+ across nine deals, managing four accounts end-to-end and delivering 100% client retention. Previous experience includes onboarding multiple motorsport clients at GEEIQ, leading high-profile and creative activations for the likes of Pepsi at Initials CX, and becoming the highest performing consultant ever at La Fosse associates with 30+ candidate placements bringing in over £250k+ of net financial income.
Overview
2026
2026
years of professional experience
Work history
Account Manager
Reg & Partners (Part of Ingenuity group)
London
12.2024 - Current
- Reg & Partners is a sponsorship and brand partnerships agency, specialising in sport, music and entertainment
- In my first year in this industry, I have generated £100k+ across nine deals, while managing five accounts end-to-end
- This includes my client Glyndebourne’s first-ever sponsorship, independently leading strategy and senior stakeholder engagement to align the organisation with Morgan Motor Company, delivering exceptional results and driving a two-year extension worth an additional £55k through strategic asset positioning and value negotiation.
- With a strong focus on sport, I manage Worcestershire County Cricket Club, and have built a £200k+ sponsorship pipeline with a major betting brand, and have travelled to Stockholm to develop new business with BIA Sports (owners of Sunderland AFC, World Supercross and Ultimate Sevens Rugby).
- I am the first employee at Reg & Partners to secure partnerships with the tech giant Samsung, including a UK-wide promotion with Trip.com, demonstrating my ability to deliver with global, blue-chip brands.
- Alongside commercial delivery, I co-manage and upskill two Account Executives, supporting their development across targeted outreach, prospect building, client liaison and best-in-class partnership execution, while maintaining 100% client retention and renewing two retainers.
Account Manager
Initials CX
Holborn, London
06.2024 - 09.2024
- Initials CX is an independent, customer experience agency
- Within just 3 months, I have led and delivered multiple intricate campaigns for high profile companies. These include blue-chip brands such as Pepsi & Tesco, as well as smaller start-up businesses within the lifestyle and F&B sectors. My goal is to introduce more disruptive forms of advertising to showcase how innovative our campaigns can be. This includes utilising macro influencers for reach and engagement as well as PR stunts & more.
- Client liaison and forming strategic partnerships is at the core of my role here at Initials. I have the highly desirable skill of being able to prioritise and take on multiple complex campaigns, whilst maintaining an excellent reputation of delivering high quality content to my clients.
- Managing account portfolio's, budgeting and winning new business is also a large part of my role. With my successful sales background, I have already positioned myself with the C-suite as a "must have" for business development meetings. This means constant interaction with high profile clients and more exposure to how other agencies function.
Sales Development Representative
GEEIQ
London, Camden
10.2023 - 06.2024
- GEEIQ is a sports & apparel marketing start-up focusing on disruptive forms of digital innovation.
- Within just 3 months, I have brought on several high-profile clients. These include Ferrari (Formula1) , PepsiCo, Skoda, Coty and Maserati . My goal has always been to bring on more sports & automotive clients, as this is a huge passion of mine.
- Account management & development is a large part of my role; ensuring that the new clients I engage with are catered for and connected with the appropriate services. This includes stakeholder management, face-to-face growth meetings, up-skilling & upselling and liaising with other external clients.
- I co-lead a team of 5 , meaning internal collaboration & leadership is key to being successful in my role. Maintaining a democratic, yet driven approach to the sales pipeline has been critical for me in quickly becoming one of the most successful SDR's in the business (based on forecasted revenue & meetings).
- I often host multiple internal meetings a week to assist other members in their approach to managing clients. These include one-to-ones, workshops, introducing a standardised sales strategy and cultural recommendations to the C-suite for higher engagement.
Recruitment Consultant & Team Lead
La Fosse Associates
London
02.2022 - 10.2023
- Signed commercial terms with a $1 billion insurance business within the first 5 months
- Successfully placing 30+ candidates in 18 months, generating a record-breaking £250K for the business
- This was achieved by accurately screening and qualifying candidates at all levels (junior to C-suite) to ensure that each role they are placed in match their expertise and cultural fit
- Maintaining high-quality client partnerships to ensure repeat business and exclusivity for multiple hires
- This also results in several recommendations for future clients and maintaining a strong internal brand
- Hosting large-scale events for CEO's, CTO's and other key stakeholders to discuss challenging topics within the software industry
- This greatly enhanced my organisational, leadership and public speaking skills
- Handling challenging client/candidate scenarios with care , patience and honesty
- Leading multiple training sessions and establishing myself as a key member of the senior team
Associate Consultant
La Fosse Associates
London
08.2021 - 02.2022
- Fastest ever transition from intern to consultant; 2 promotions in 6 months
- Highest billing consultant in the business, generating £250,000 in net financial income
- Project managed multiple cross-functional events
- Several of these were presented to senior management, and subsequently implemented for our clients
- Hosted large-scale conferences addressing interesting challenges/topics for key stakeholders in businesses such as Meta, Trainline and Babylon Health
- Co-managing a team of 4 people
- Tasks include daily stand-ups, one-to-one sessions and delivering multiple training sessions in our "Top 10%" programme
- Placed my first development manager after 4 months, who later became a client of mine that provided an exclusive junior role
- Quickly hit my activity and income targets to hit my personal promotion goal
- Built and sustained excellent working relationships with prospective clients and stakeholders to ensure prosperous future partnerships
- Embedding company values and a strong internal brand
Intern
La Fosse Associates
London
07.2021 - 08.2021
- Liaised closely with my line manager to source industry specific
- CVs for the correct roles
- Assisted with and organised interview preparation for candidates, as well as talking directly with multiple hiring managers to book sequential interview slots
- I was the only individual out of eight interns to pass the associate consultant threshold and become a permanent member of La Fosse
Other achievements
Including:
- I ran the 2024 London Marathon and raised over £3000 in the process for Pancreatic Cancer UK
- Raised £1595 for Teenage Cancer Trust through my own fitness challenges a few years ago
- 1st class dissertation in influencing and changing human behaviour
- Leading multiple projects on the “Groupthink” complex, highly influenced by marketing and advertising campaigns
- Collecting quantitative and qualitative research data
- President of my University Boxing Club
- Social secretary for my sports team at university, organising multiple events with different sports clubs and distributing tickets to socials
- Helped organise a festival in 2017. This includes assisting equipment hire and setup, and organising bus and catering businesses for the event
- Navigated my way travelling from Central America to Australia in 2017 and Vietnam and Cambodia in 2019
Education
Master of Business Administration - Business
Birmingham University
Remote 02.2025 -
BSc - Psychology
University of Oxford Brookes
Oxford, Oxfordshire 09.2018 - 05.2021
A-Levels - Psychology
Kensington Park School, Royal Kensington
Kensington 01.2018 - 04.2018
Caterham School
Caterham05.2015
Skills
- Within my first year in sponsorship at Reg & Partners, I have delivered over £100k in revenue across 9 high-profile deals in sport, music and entertainment This is alongside completing a part-time MBA at Birmingham University
- At Initials CX, I delivered strategic and engaging campaigns UK-wide for established blue-chip brands such as Pepsi and Tesco
- During my time at GEEIQ, I brought on clients such as Ferrari (Formula 1), Pepsi, Skoda and Maserati for various motorsport projects
- Fastest ever transition from intern to consultant during my time at La Fosse Associates; 2 promotions in 6 months
- Highest billing consultant ever for La Fosse, generating £250,000 in net financial income
- Project managed multiple cross- functional events Several of these were presented to senior management, and subsequently implemented for our clients
- Hosted large-scale conferences addressing interesting challenges/topics for key stakeholders in businesses such as Meta, Trainline and Babylon Health
Skills:
- Account Management & Handling
- Leadership
- New Business Generation
- Stakeholder Management
- Collaboration
- Solution Selling
- Public Speaking
Interests
- Currently training for my next Marathon
- Going to the gym and staying active
- Playing Rugby for my local club
- I play the drums
- Socialising with friends and family
Languages
English
Native
Timeline
Master of Business Administration - Business
Birmingham University
02.2025 -
Account Manager
Reg & Partners (Part of Ingenuity group)
12.2024 - Current
Account Manager
Initials CX
06.2024 - 09.2024
Sales Development Representative
GEEIQ
10.2023 - 06.2024
Recruitment Consultant & Team Lead
La Fosse Associates
02.2022 - 10.2023
Associate Consultant
La Fosse Associates
08.2021 - 02.2022
Intern
La Fosse Associates
07.2021 - 08.2021
BSc - Psychology
University of Oxford Brookes
09.2018 - 05.2021
A-Levels - Psychology
Kensington Park School, Royal Kensington
01.2018 - 04.2018
Other achievements
Including:
Caterham School