Sam Hooley
London
Summary
A results-oriented professional with expertise in social media content creation, data analysis, client communication, and profile optimisation. I always bring a unique blend of creativity and analytical thinking to maximise digital success, displaying clear growth across all social media accounts managed over the last 6 years of working in the industry.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Social Media and Content Manager
Be Kind Co., LTD (Shoot for Love)
London
01.2026 - Current
- Social Media Strategy: Led output for Shoot for Love (3M+ subscriber football YouTube channel), shaping platform approach across Instagram, TikTok, and YouTube Shorts.
- Short-Form Content Creation: Developed ideas and formats that drove audience growth, retention, and engagement.
- End-to-End Content Production: Oversaw filming, editing, and publishing to deliver consistent, high-quality content.
- Talent Collaboration: Worked with elite football talent including Eric Cantona, Steven Gerrard, and Rio Ferdinand on content that performed at scale.
- International Shoot Direction: Managed shoots across multiple countries, capturing content around key events and activations.
- Performance Optimisation: Used analytics, trends, and audience behaviour to inform content decisions and improve results.
Marketing Manager
Entourage Sport and Entertainment
London
01.2025 - 01.2026
- Content Shoot Direction
Directed content shoots on location, overseeing full production cycles from ideation to post-production edits, ensuring delivery against tight deadlines. - Campaign Strategy & Execution
Led the strategy and execution of social media content across multiple sports and entertainment campaigns, aligning with brand goals and driving fan engagement. - Talent-Led Content Creation
Produced high-performing video and static content with talent, including football legends Roberto Carlos, Dimitar Berbatov and David Trezeguet, as well as brand ambassadors campaigns to generate strong organic reach and impressions. - TikTok Growth & Viral Engagement
Produced company TikTok videos to gain 130,000 new followers, including multiple videos with over 3 million views. - Social Media Management & Reporting
Managed cross-platform scheduling, copywriting, and analytics reporting, ensuring consistent tone of voice and measurable audience growth. - Event Coverage & Live Social Delivery
Oversaw content capture on location at live events, including Legends Matches and branded shoots, directing edits and delivery for socials.
Head of Social Media
Entourage Sport and Entertainment
London
10.2023 - 01.2025
- Strategy & Content Planning
Developed and executed content strategies, including multi-platform content calendars, to enhance brand visibility and align with company goals and high-profile clients such as Roberto Carlos, Mo Farah, A-Star Barbers, and Raphinha. - Community Management
Built and nurtured online communities, driving new business opportunities and increasing audience interaction through consistent engagement and thoughtful community management. - Content Creation & Production
Led in-house content creation and full-cycle production, ensuring all output adhered to brand guidelines and delivered cohesive, high-quality visuals and messaging. - Optimised content for peak performance by strategically scheduling and posting, using data-driven insights to refine strategy, and boost content quality and efficiency.
Social Media and Creative Manager
9024 Media
London
02.2022 - 10.2023
- Talent Social Media Management
Successfully oversaw the social media presence of professional football players, including Lucy Bronze, Christian Benteke and Emre Can. - Brand & Account Oversight
Expertly handled the company's social media accounts and collaboration with brands. - Content Curation & Growth
Curated engaging content, enhanced online presence, and increased follower count for all accounts managed. - Client & Team Collaboration
Excelled in team collaboration and communication with clients and creative colleagues. - End-to-End Shoot Management
Successfully planned, managed, and executed client photo/video content shoots, both domestically and abroad.
Founder
@SHShirts
Taunton
11.2020 - Current
- Starting completely from scratch, I managed to create an active, engaging social media account with high amounts of interaction. Currently sitting at over 10K total followers, I have since used this to start a brand and turn the account into a lucrative business.
- Digital Marketing - using my high knowledge of social media and its algorithms, I have created successful marketing campaigns to sell my products on multiple platforms
- Skilled in editing software and platforms including Adobe Photoshop, Lightroom and Capcut.
- Experienced with professional camera equipment which when combined with my high photography skills create sharp, visually-dynamic shots.
Education
BA (HONS) Sports Journalism, Second Class degree - Southampton
Solent University
Southampton01-2015
A-Levels - Taunton, SOM
Richard Huish College
Taunton, SOM01-2012
GCSEs - Taunton, SOM
Heathfield Community School
Taunton, SOM01-2010
Skills
- Content Strategy & Planning
- Multi-Platform Content Management, including TikTok, Instagram, YouTube and LinkedIn
- Paid media campaigns
- Community Engagement & Management
- Engaging copywriting
- Data analysis
- Client communication
- Visual Content Design
- Digital marketing
- Editing software (Adobe Photoshop, Lightroom, Canva)
- Problem-solving
References
Christian Millar, Managing Director, 9024 Media.
+447890115495
Certification
- 10 Meta Blueprint Certifications. Expert knowledge of Meta platforms, creating communities, analysing insights and using social to establish business presence.
Accomplishments
- YouTube Silver Award - Reaching 100,000 Subscribers for client A Star Barbers through building community, creating a consistent posting strategy, and developing effective audience hooks receive this award in 9 months of activity.
- Incorporated creative ideology and posting strategy to successfully grow the social media accounts of some of the biggest names in football, including Roberto Carlos, Raphinha and Lucy Bronze
- From scratch, using Social Media to create my own Vintage Football Shirt business - using knowledge of digital marketing, promotional campaigns and community management to create brand and turn the account into a lucrative business.
Timeline
Social Media and Content Manager
Be Kind Co., LTD (Shoot for Love)
01.2026 - Current
Marketing Manager
Entourage Sport and Entertainment
01.2025 - 01.2026
Head of Social Media
Entourage Sport and Entertainment
10.2023 - 01.2025
Social Media and Creative Manager
9024 Media
02.2022 - 10.2023
Founder
@SHShirts
11.2020 - Current
GCSEs - Taunton, SOM
Heathfield Community School
A-Levels - Taunton, SOM
Richard Huish College
BA (HONS) Sports Journalism, Second Class degree - Southampton
Solent University