Sam Brodie

Key Responsibilities:

• Responsible for the largest revenue number in the business, reporting directly into the founder and CEO.
• Successfully developed strategies to hit gross and net retention revenue targets, leading to an 86% retention number, an increase YoY of +11%.
• Partnered with Product & Marketing to develop VoC (Voice of Customer) insights leading to new and enhanced product features.
• Developed and implemented a Customer Health Score framework that flagged retention risks ahead of time and provided key feedback for future learnings.
• Built, lead, mentored and managed a team of 11 customer success managers to ensure business KPI's were met.
• Fostered strong client relationships, serving as a trusted advisor and ensuring alignment with client objectives.
• Implemented operational changes and automation for improved efficiency.

• Built and executed a scalable Customer Success strategy aligned with business growth and retention targets.
• Designed and implemented customer journey frameworks, onboarding playbooks, and lifecycle touchpoints to drive engagement and satisfaction.
• Owned Net Revenue Retention (NRR), Churn, and Customer Lifetime Value (CLTV) metrics, reporting directly to the C-Suite.

• Led the UK & Ireland Account Management teams and white-label content partnerships, consistently exceeding a 7-figure annual revenue target.
• Defined and executed commercial strategy, including revenue forecasting and pipeline planning in alignment with senior leadership goals.
• Designed scalable systems and operational workflows to improve client engagement, reduce inefficiencies, and accelerate performance across customer portfolios.
• Identified and activated new revenue streams through strategic business development, market analysis, and partnership expansion.
• Collaborated with cross-functional digital channel leads (SEO, PPC, CRM, Affiliates) to devise high-performing customer acquisition and retention strategies.

• Championed stretch target initiatives, contributing directly to YoY revenue growth and improved account-level profitability.
• Championed stretch target initiatives, contributing directly to YoY revenue growth and improved account-level profitability.

• Responsible for the Irish affiliate team, leading on commercial strategy and forecasting.
• Developed and innovated the white-label content partnership and established this as a leading content partner for Irish e-commerce merchants.

• Account owner of key merchants including TUI, adidas, Marks and Spencers and Currys.
• Led on the initiative to launch the Irish Independent content white-label partnership. Solely responsible for the partnership, from overseeing commercial content opportunities to internal & external stakeholder reporting.