Saloni Jain
Email Marketing Executive
Manchester
Summary
Proactive and achievement-oriented Marketing Executive bringing 2+ years of marketing and leadership experience with a track record of engaging 615k+ campaigners and building strategies for 50+ campaigns for various industry clienteles. Scaled up two retail business from £0 to £10,000 MRR within first 6 months.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Email Marketing Executive
Oxfam GB
2023.08 - Current
- Orchestrated 50+ campaigns, including the highly successful Gaza Crisis email campaign engaging 615K+ campaigners and 3 million+ people overall.
- Deep experience and practical experience in the following: Power BI, HTML, Marketing Cloud, Salesforce, SQL coding, A/B testing, Personalization techniques.
Founder
The Posh and Tupperware franchise
2020.07 - 2021.09
- Recruited and managed a team of 15 resources while scaling the two businesses from 0 to £10,000 MRR.
- Led digital marketing efforts, utilizing Google Analytics, Facebook and Instagram Ads to enhance online presence and generate 20% of the monthly income.
Business Development and Marketing Analyst - B2B
Ernst and Young India (C Centric Solutions)
2019.06 - 2020.04
- Devised B2B marketing campaigns for C-level executives across various sectors and optimized paid search campaigns, resulting in improved conversion rates (25% over just LinkedIn), achieving 100% sales targets.
- Managed sales pipelines and monitored campaign performance for 50,000+ clientele using analytical software like Power BI, Microsoft Dynamics CRM, Salesforce, Google Analytics.
Market Research Intern
TATA Cummins Turbo Technologies
2018.04 - 2018.05
Education
MSc in International Business and Management -
Alliance Manchester Business School
2021.09 - 2022.05
PGP in Entrepreneurship and Innovation -
Flame University
2020.08 - 2021.05
Bachelor of Commerce in Marketing and Human Resources - undefined
Christ University
2016.06 - 2019.05
Skills
SEO, HTML and SQL, NVivo, Stata, Marketing Cloud, Microsoft Office Suite (Excel & PowerPoint), Power BI, A/B Testing
Certification
Complete Guide to Digital Marketing:12 in 1 - Udemy
Timeline
Email Marketing Executive
Oxfam GB
2023.08 - Current
MSc in International Business and Management -
Alliance Manchester Business School
2021.09 - 2022.05
PGP in Entrepreneurship and Innovation -
Flame University
2020.08 - 2021.05
Founder
The Posh and Tupperware franchise
2020.07 - 2021.09
Business Development and Marketing Analyst - B2B
Ernst and Young India (C Centric Solutions)
2019.06 - 2020.04
Market Research Intern
TATA Cummins Turbo Technologies
2018.04 - 2018.05
Bachelor of Commerce in Marketing and Human Resources - undefined
Christ University
2016.06 - 2019.05