Salome Quao
Aylesbury,Buckinghamshire
Summary
Seasoned Team Lead experienced in team coaching, CRM program oversight, and operational process improvement. Delivered impactful results through effective change management training and campaign forecasting while executing quality-focused projects aligned with business objectives. Focused on leveraging persuasive communication and analytical thinking to foster stakeholder engagement and drive successful outcomes.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
LEAD CAMPAIGN CONSULTANT
Merkle UK (Dentsu Group)
2017.04 - 2026.07
- Oversaw operational process for campaign and email execution for Volkswagen group (Audi, VW, Skoda, Commercial Vehicles, Financial Services) and luxury brands (Porsche, Bentley), enhancing campaign effectiveness. Managed nearshore and offshore offices (London, India and Barcelona), ensuring seamless collaboration and consistent delivery of services. Ensured consultants adhered to best practices in deliverability, compliance, and performance optimisation, contributing to campaign success.
- Enhanced brand visibility by implementing innovative marketing strategies.
- Fostered strong relationships with media outlets for improved PR opportunities.
- Engaged in stakeholder management to ensure smooth project delivery.
BUSINESS SYSTEM ANALYST
Epsilon
2013.04 - 2017.06
- Collaborated with Retail and Pharmaceutical companies to enhance response rates for targeted campaigns by leading campaign configuration and Data Warehouse setup.
- Redefined processes using automation tools which increased efficiency substantially.
- Implemented robust testing protocols, ensuring software reliability and performance.
- Maintained up-to-date knowledge of industry trends to keep systems current and competitive.
SENIOR CAMPAIGN MANAGER
Wunderman
2010.05 - 2013.03
- Clients include Best Buy, Carphone Warehouse, Jaguar, Land rover, Nokia and Ford. Translated technical and business requirements to build efficient campaigns aligned with business objectives. Led migration of historic campaign system to Unica, enhancing campaign management capabilities. Designed and developed campaigns for new US business entering UK retail market, establishing brand presence. Line management of Campaign Managers.
- Utilised social media analytics tools to track campaign outcomes.
- Adjusted campaign plans based on feedback from stakeholders ensuring optimal results.
- Planned product launches, generating excitement and anticipation among customers.
CHORDIANT CAMPAIGN DATABASE EXECUTIVE
T-Mobile
2008.02 - 2010.05
- Developed and delivered data-driven, targeted direct marketing campaigns across SMS, MMS, Direct Mail, and Email to acquire new customers and retain existing ones while maximising revenues across PAYM, PAYG, Research, and Business customer bases using Chordiant.
- Established strong industry partnerships for mutual business growth.
- Streamlined company policies for improved staff productivity.
- Fostered a collaborative work environment to enhance team performance.
UNICA PLANNING & DECISIONING EXECUTIVE
ORANGE MOBILE
2005.03 - 2008.02
- Enhanced Orange PAYG & PAYM customer base value by leveraging Unica for development and implementation of targeted consumer selections and business contacts.
- Fostered a collaborative work environment to enhance team performance.
- Conducted comprehensive risk assessments, ensuring company stability and growth.
- Streamlined operations by integrating latest technology solutions in daily tasks .
WEB MARKETING ANALYST
SIMPLY COMPUTERS– UK ONLINE IT RESELLER
2004.10 - 2005.03
- Collaborated with Marketing Manager and team to assess performance of marketing campaigns, sales, and affiliate programmes, informing future marketing strategy.
- Enhanced consumer insights with detailed market research and analysis.
- Streamlined communication channels to facilitate efficient information flow.
- Collaborated with sales team to implement cohesive branding strategies across all channels.
DATABASE DEVELOPER
MAPLES AND CALDER – CAYMAN ISLAND ATTORNEYS AT LAW
2003.02 - 2004.09
- Developed and managed CRM International database for offices in Hong Kong, Cayman Islands, and London, providing training and support for Business Development team on daily database needs.
- Provided ongoing maintenance and support for all databases, ensuring optimal operation at all times.
- Troubleshot and resolved database issues swiftly, reducing downtime significantly.
- Collaborated with development teams, improving end-product functionality.
Education
BSc (Hons) - Business Information Systems
Greenwich University
London 1996.10 - 1998.06
HND - Business Information Systems
Greenwich University
London 1994.10 - 1996.07
Skills
- CRM management
- Email marketing expertise
- Digital marketing
- Integrated marketing tactics
- Campaign planning
- Campaign coordination
- Campaign scheduling
- Segmentation strategy enhancement
- Customer contact optimisation
- Client onboarding design
- Churn reduction forecasting
- Quality-first campaign execution
- Process improvement for operations
- Requirements translation
- Documentation of testing techniques
- Documented project management
- Stakeholder management
- Stakeholder collaboration
- Market analysis
- Data collection
- Statistical analysis
- Market segmentation
- Campaign tactics
- CRM software
- CRM systems knowledge
- Database administration
- Mobile marketing
- Change management training
- Team coaching
- Team leadership
- Communication proficiency
- Crisis communication
- Interpersonal skills
- Interpersonal skills
- Team leadership
Certification
- Braze BrazeAI Skills, Braze Financial Services Marketing Specialist, Braze Retail Marketing Specialist, Braze Certification Email Deliverability Skills, Braze Certification of Customer Engagement Skills, Braze Certification Data Essentials
- Bloomreach Engagement Email Marketing, Data Hub, Discovery Crash Course, SMS Course, Engagement Foundations, Discovery Real Time Segments, Marketing Automation, Engagement Housekeeping Best Practices, Engagement Web and App Personalization
HOBBIES AND INTRESTS
Participated in many long-distance running events including Edinburgh and London Marathon, Certified Run Leader with England Athletics, Certified Blind Run Leader with England A
ADDITIONAL INFORMATION
Full clean driving license
Affiliations
- Long Distant Running Including London and Edinburgh Marathon
- England Athletics Certified Blind Lead
- England Athletic Certified Run Leader
References
References available upon request.
Timeline
LEAD CAMPAIGN CONSULTANT
Merkle UK (Dentsu Group)
2017.04 - 2026.07
BUSINESS SYSTEM ANALYST
Epsilon
2013.04 - 2017.06
SENIOR CAMPAIGN MANAGER
Wunderman
2010.05 - 2013.03
CHORDIANT CAMPAIGN DATABASE EXECUTIVE
T-Mobile
2008.02 - 2010.05
UNICA PLANNING & DECISIONING EXECUTIVE
ORANGE MOBILE
2005.03 - 2008.02
WEB MARKETING ANALYST
SIMPLY COMPUTERS– UK ONLINE IT RESELLER
2004.10 - 2005.03
DATABASE DEVELOPER
MAPLES AND CALDER – CAYMAN ISLAND ATTORNEYS AT LAW
2003.02 - 2004.09
BSc (Hons) - Business Information Systems
Greenwich University
1996.10 - 1998.06
HND - Business Information Systems
Greenwich University
1994.10 - 1996.07