Summary
Overview
Work History
Education
Skills
Affiliations
Languages
References
Timeline
Generic

Salma Ali

London

Summary

A creative, people-focused, soon-to-be Marketing graduate (Sept 2025) with proven experience in PR writing, sample coordination, content creation, and event support within fashion, arts, and lifestyle. Known for my exceptional organisational skills, adaptability, and the ability to build strong industry relationships. Passionate about brand storytelling and delivering seamless campaign support. Ready to bring enthusiasm and commitment to a high-paced communications team.

Overview

4
4
years of professional experience

Work History

Marketing Coordinator

Dulwich Festival
London
03.2025 - 06.2025
  • Authored press release featured in SEMAGS, demonstrating exceptional writing capabilities.
  • Coordinated logistics and marketing for multi-week cultural festival, supporting live events and sponsor promotions.
  • Executed digital and traditional media campaigns to boost visibility and expand audience reach.
  • Designed engaging social media campaigns to drive event promotions and ticket sales.
  • Balanced full-time academic responsibilities with demanding professional role, achieving excellence in both areas.
  • Developed innovative marketing strategies that enhanced audience engagement and participation.

Head of Social Media - Instagram

Goldsmiths University - Women In Business Club
London
10.2024 - 05.2025
  • Designing posts for our Instagram page using platforms such as Canva.
  • Responsible for managing and curating the Instagram account to drive engagement and awareness for the club.
  • Developed content strategies to align with the club’s goals and mission, promoting events and member stories.
  • Analysed social media metrics to measure the success of campaigns, and adjust strategies accordingly.
  • Collaborated with club leadership to create visually appealing, informative content for members and followers.

Market Research and Documentation lead

Peckham Festival
London
09.2024 - 09.2024
  • Designed and executed surveys, exceeding targets (200+ attendees, 50+ participants).
  • Led on-site data collection using QR codes and iPad surveys.
  • Captured and analyzed 50+ qualitative attendee and participant feedback quotes.
  • Directed photo and video content, producing a 2-minute impact video for the Arts Council.
  • Established attendance tracking with security for accurate reporting to stakeholders.
  • Collaborated with festival teams to ensure smooth data and media collection aligned with event goals.

Marketing Intern

Copeland Park
London
07.2024 - 09.2024
  • Conducted interviews to write long-form profiles for tenants, featured on website and social media.
  • Coordinated meetings with tenants in creative fields, updating marketing assets for visibility.
  • Assisted in profiling and photographing resident businesses for digital and print marketing materials.
  • Managed content creation, including photography and copywriting, to enhance visitor experience.

Team Member

Lovisa
London
08.2023 - 04.2024
  • Delivered exceptional customer service with expert product knowledge.
  • Anticipated and addressed customer needs to enhance satisfaction.
  • Resolved product-related issues including returns and exchanges, adhering to company policies.
  • Maintained a clean, inviting store environment.
  • Offered personalized jewelry recommendations to increase sales.
  • Processed cash transactions and balanced the point-of-sale register.
  • Proactively assisted customers in line with company service standards.

Team Member

Planet Organic
London
12.2021 - 05.2023
  • Contributed to team efficiency by learning tasks quickly and accurately.
  • Applied brand standards to maintain consistent product displays.
  • Handled customer interactions, including sales, returns, and complaints in a fast-paced retail environment.
  • Trained new team members to improve store performance.
  • Monitored stock levels and communicated with management for timely restocking.

Marketing Intern

Luban and Mur
London
06.2021 - 08.2021
  • Managed social media scheduling and promptly responded to customer inquiries.
  • Proofread creative content to ensure brand consistency across all channels.
  • Contributed innovative ideas in weekly brainstorming sessions for marketing campaigns.
  • Conducted market research to inform branding strategies.

Education

Bachelor of Science: Marketing - Bsc Marketing

Goldsmiths, University of London
London
2025

A-Levels -

The Leigh Academy
Dartford, KEN
2022

GCSEs -

King Henry School
Erith, BEX
2020

Skills

  • Marketing research
  • Copywriting
  • Complaint resolution
  • Press releases and interviews
  • Sample coordination and scheduling
  • Website updates
  • Event organisation
  • Relationship building
  • Photography
  • Customer service
  • Product knowledge
  • Merchandising
  • Social media management
  • Content creation

Affiliations

  • Passionate flutist and visual art enthusiast
  • Keen follower of fashion weeks and cultural exhibitions
  • Event photography and aesthetic storytelling
  • Active networker: maintain relationships with past collaborators and creatives
  • Interested in global fashion and brand strategy
  • Regular attendee of industry talks and panel events

Languages

English
First Language
Arabic
Intermediate (B1)
B1
Somali
Proficient (C2)
C2

References

References available upon request.

Timeline

Marketing Coordinator

Dulwich Festival
03.2025 - 06.2025

Head of Social Media - Instagram

Goldsmiths University - Women In Business Club
10.2024 - 05.2025

Market Research and Documentation lead

Peckham Festival
09.2024 - 09.2024

Marketing Intern

Copeland Park
07.2024 - 09.2024

Team Member

Lovisa
08.2023 - 04.2024

Team Member

Planet Organic
12.2021 - 05.2023

Marketing Intern

Luban and Mur
06.2021 - 08.2021

Bachelor of Science: Marketing - Bsc Marketing

Goldsmiths, University of London

A-Levels -

The Leigh Academy

GCSEs -

King Henry School

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Salma Ali