Sally Laverick
Fordingbridge,Hampshire
Summary
Accomplished professional with extensive expertise in sales management, territory management, and customer retention tactics.
Demonstrates a strong customer service orientation and business development acumen, leveraging skills in workload management and stakeholder engagement to drive success.
Proficient in using customer relationship management software to enhance client relationships and ensure effective project management.
Experienced in weddings, events, and hospitality management, with a proven track record in charity events project management.
Aiming to further develop commercial awareness and empathetic communication skills to excel in client relationship management roles.
Organised and dependable Customer Service Professional with over 35 years of experience. Successful at managing multiple priorities with positive attitude. Willing to take on greater responsibilities to meet team goals.
Overview
21
21
years of professional experience
1
1
year of post-secondary education
Work history
Live In Relationship Manager
Helping Hands
, South West
11.2023 - 02.2025
- Responsible for smooth, efficient and profitable day to day management of the Live-In service in my area and provide management, guidance and support to a caseload of 28 Customers and 35 Carers
- Increased profitable growth of my area by achieving challenging and realistic KPI's and targets that improve growth of area
Area Care Manager
Helping Hands
, South West
07.2021 - 11.2023
- Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility
- Worked with Regional Care Director to create a Vision which is based on strategic plan for each branch which ensures there is a growth, development and quality driven culture across the area
- Identified any areas of opportunity to improve development and profitability of branches
- Ensure 'Best Practice' is shared throughout the area to improve and exceed overall effectiveness, performance and service standards
- Ensured the compliance and quality of the branches is met in line with CQC standards and legislative requirements
Area Retail Manager
PDSA (Charity)
South West , South West
12.2017 - 12.2021
- Area Manager for the South Coast region within Trading arm of the Charity
- Responsible for 16 shops within area, line managing 16 Shop Managers & 3 Stock Collectors & t Volunteer workforce
- Delivery of overall agreed Surplus Budget for 2020 and all supporting lines on the P&L
Event Project Manager
Help for Heroes (Charity)
Wiltshire, South West
11.2016 - 08.2017
- Key focus was to deliver high profile projects across the Event year for the Charity
- In a secondary role I also supported Senior Managers with Training & Development of the Events Team
- Managed administrative logistics of events planning, event booking, and event promotions
- Oversaw preparation and management of event budgets to deliver at or below projected costs
Mobile Retail Events Manager
Help for Heroes (Trading Ltd)
Wiltshire, South West
07.2014 - 10.2016
- Serve as Project Manager for all 25 National Mobile Retail Events annually
Managed administrative logistics of events planning, event booking, and event promotions
Oversaw preparation and management of event budgets to deliver at or below projected costs - Successfully managed and integrated the Mobile Events function from Trading Company into the main Charity
- Develop and deliver strategy for mobile events for the Charity to raise profile of H4H across the UK
- Developed and delivered the strategy for the team
- Project managed strategy meetings/group with the wider H4H Team and Stakeholders to pull together the information and data for events
Show / Event Coordinator
Help for Heroes (Trading Ltd)
Wiltshire, South West
05.2012 - 07.2013
- Delivered excellent customer service & PR for the Charity ' on the road'
- Logistics and operations Management
- Volunteer Management
- Assisting in maximizing sales revenue during shows and events
Freelance Wedding Coordinator
04.2010 - 08.2010
- Drafted wedding contracts and other documentation for review with clients and to obtain signatures
- Liaised between wedding venues, vendors and engaged couple to help plan and deliver successful event
- Scheduled appointments with potential clients to discuss wedding plans
- Helped bridal couple select wedding decorations and floral arrangements, menus and music
- Collaborated with bridal couple to achieve expectations and vision for wedding
- Developed and adhered to timelines to keep ceremony and reception running smoothly
- Established and managed communications with vendors, confirming service and supply delivery
Managing Director/Owner
The Wedding Company Paphos Ltd
Paphos, Cyprus
01.2004 - 11.2009
- Evaluated suppliers to maintain cost controls and improve operations
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs per event
- Managed day-to-day business operations
- Consulted with customers to assess needs and propose optimal solutions
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers
Education
Diploma in Hotel Management -
Castle College
REP III Personal Trainer & Nutrition Training Diploma - undefined
Diploma in Carl Rogers Person Centered Counselling - undefined
Reiki II Practitioner - Reiki
The Foundation of Reiki Practitioners
UK 10.2023 - 10.2024
Skills
- Sales Management
- Territory management
- Customer retention tactics
- Customer service orientation
- Business development
- Workload Management
- Customer relationship management software
- Stakeholder engagement
- Project Management
- Empathetic communication
- Commercial Awareness
- Weddings, Events & Hospitality Management & Planning
- Client Relationship Management
- Charity Events Project Management
- Knowledge of CQC Regulations within the Domiciliary Setting
Accomplishments
- Highest achiever across the Company with a 75% Customer Conversion at Helping Hands
- Delivered above budget on commercial KPI's as Area Care Manager in 2023 for Helping Hands.
- Increased Mobile Retail Sales YOY since appointed as Manager.
- Project managed the process: from design and concept to build and deliver of the new Mobile Retail Unit which flew the flag for the Charity on the road.
- Completed a 300 mile charity Bike Ride from London to Paris in aid of Help for Heroes.
Affiliations
- I am a keen Equestrian and Horse Owner. I also have a Romanian Sheepdog who rules the roost!
Timeline
Live In Relationship Manager
Helping Hands
11.2023 - 02.2025
Reiki II Practitioner - Reiki
The Foundation of Reiki Practitioners
10.2023 - 10.2024
Area Care Manager
Helping Hands
07.2021 - 11.2023
Area Retail Manager
PDSA (Charity)
12.2017 - 12.2021
Event Project Manager
Help for Heroes (Charity)
11.2016 - 08.2017
Mobile Retail Events Manager
Help for Heroes (Trading Ltd)
07.2014 - 10.2016
Show / Event Coordinator
Help for Heroes (Trading Ltd)
05.2012 - 07.2013
Freelance Wedding Coordinator
04.2010 - 08.2010
Managing Director/Owner
The Wedding Company Paphos Ltd
01.2004 - 11.2009
REP III Personal Trainer & Nutrition Training Diploma - undefined
Diploma in Carl Rogers Person Centered Counselling - undefined
Diploma in Hotel Management -
Castle College
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