Summary
Overview
Work history
Education
Skills
Accomplishments
References
Websites
Timeline
Generic

Sally Hutchinson-Crone

Ingleby Barwick,Stockton on Tees

Summary

Results driven professional with expertise in email and CRM marketing strategy, customer journey optimisation, and email automation. Demonstrates a strong track record in customer lifecycle and email strategy, campaign management, and online advertising, supported by advanced skills in analytics and insight. Adept at creative ideation, leadership, and mentoring, with a focus on driving performance and delivering measurable outcomes. Committed to leveraging innovative strategies to enhance customer engagement and business growth. Strong skills in building relationships at all levels to foster collaboration.


Overview

22
22
years of professional experience

Work history

Senior Email Marketing Manager – Global

Premier Farnell Ltd
06.2017 - 03.2025
  • Leading the global email team and part of the Marketing Leadership Team, I’m responsible for the email channel performance and driving growth from all our email communications. Increasing engagement, visits and revenue.
  • Creating key touchpoints for our customers at every part of their customer lifecycle through personalisation, testing and automation
  • Product Owner for the agile transformation of the email channel
  • Premium Online Advertising, responsible for the full advertising process, working with our internal teams and media agencies to ensure we have global advertising coverage within a c.$2million budget
  • Key involvement in launch of real-time delivery notifications, Marketo implementation and SAP migration.

Key Account Manager

Communicator
10.2011 - 06.2017
  • Working with key accounts from ecommerce, travel, publishing, b2b and finance, the primary point of contact for the relationship with Communicator and responsible for understanding their objectives both business and marketing
  • Working as an extension to their team, giving strategic advice and recommendations on the email marketing and ECRM strategy, advising them on how to get the most from emails and to reach their customers in the most effective way whether through the creation of automated customer journeys or targeted emails and how to use this in the wider marketing strategy
  • Creating customer journeys, giving testing advice and using customer insight (analytics and engagement) to drive the email marketing strategy
  • In depth knowledge of the data protection/GDPR regulations and how this relates to email marketing and email marketing best practice

Digital Account Manager

Pearsons
07.2009 - 11.2010
  • Responsible for developing the digital business across Yorkshire and the project management of digital projects
  • Developing relationships, managing the client’s expectations and working closely with the development team to ensure timescales and objectives are met
  • Other duties include working on digital marketing plans, social media and SEO campaigns for my clients


Account Manager – Leeds

Pearsons
05.2008 - 07.2009
  • Managed a range of employer communication, recruitment and marketing clients, including public sector, FMCG, telecomms and not for profit, to ensure the clients received the highest levels of customer service whilst maximising profitability and upsell opportunities
  • Developing relationships with clients, taking and managing briefs for branding projects and campaigns, developing complex marketing schedules encompassing on and offline marketing, ambient media, SEO, website development and community tactics
  • Carrying out detailed research into target audience, competitors, media, demographic research and recruitment trends

Account Executive

Pearsons
03.2005 - 05.2008
  • As Account Executive my role was varied, dealing with senior level advertisements, producing detailed media research to ensure the client is using the correct media and offering advice on the best options available often utilising press, digital, radio and ambient/marketing materials
  • I worked closely with a number of Account Managers/Directors supporting them in their day to day work and activities
  • I also work closely with a team of administrators, mentoring and motivating them to succeed and achieve targets
  • Part of my role is to up sell online services and to increase profitability whilst still maintaining the client’s needs

Recruitment Advertising Co-ordinator

Pearsons
02.2004 - 03.2005
  • Working in a busy recruitment advertising department, my duties include the day to day account handling for a number of local authority and health clients, task include pulling adverts together and rewriting copy, checking adverts before and after studio typesetting, costing and sending to clients for approval then booking them in with various media
  • This role requires a high level of customer service skills and excellent attention to detail

Marketing Co-ordinator

Pearsons
02.2003 - 02.2004
  • Working in a busy marketing department duties include handling customer enquiries, administration for directors and managers including setting up Powerpoint presentations, producing tender documents and handouts, creating and using databases, typing correspondence and other administration tasks as requested
  • Other tasks include account handling projects including handling print projects from initial enquiry to distribution to client, proof reading printed documents, checking amends on print, entering jobs and purchase orders onto the system, producing quotes, placing advertisements and completing media orders
  • Other duties when required have included issuing invoices to clients, producing monthly financial reports for senior management and various other tasks as required

Education

Email Marketing Award -

Institute of Direct & Digital Marketing (IDM)

Certificate - undefined

Chartered Institute of Marketing (CIM)

Skills

  • Email & CRM Marketing Strategy
  • Customer Journey & Email Automation
  • Ecommerce & Digital strategy and performance
  • Campaign management
  • Analytics and insight
  • Online advertising
  • Leadership and mentoring
  • Creative ideation


Accomplishments

  • Increased email revenue by 50% globally, through more effective email communications and refinements to customer journeys
  • Creation and strategy for email customer journey for luxury ecommerce retailer – which contributed to 16% sales uplift
  • Refinements to travel brands email journey– contributed to 200% uplift in calls year on year
  • B2B – welcome campaign created to increase engagement with future emails and nurture new sign ups
  • Worked with multiple ESP & Marketing automation tools including the implementation of Marketo

References

References available upon request.

Timeline

Senior Email Marketing Manager – Global

Premier Farnell Ltd
06.2017 - 03.2025

Key Account Manager

Communicator
10.2011 - 06.2017

Digital Account Manager

Pearsons
07.2009 - 11.2010

Account Manager – Leeds

Pearsons
05.2008 - 07.2009

Account Executive

Pearsons
03.2005 - 05.2008

Recruitment Advertising Co-ordinator

Pearsons
02.2004 - 03.2005

Marketing Co-ordinator

Pearsons
02.2003 - 02.2004

Certificate - undefined

Chartered Institute of Marketing (CIM)

Email Marketing Award -

Institute of Direct & Digital Marketing (IDM)

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