Sally Bedford
Skipton
Summary
An experienced, personable and numerate marketing specialist, with over 10 years marketing experience. I currently lead and manage Marketing Mixed Modelling projects, resulting in the delivery of clear and actionable insight through effective storytelling data.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Principal Consultant
Dentsu D2D
01.2022 - 12.2024
- Project leader, responsible for the delivery of MMM cycles to clients from start to completion.
- Ensure MMM projects are delivered on schedule, or effectively communicated when not.
- Managing client relationships, listening to and acting on their needs, resolving issues and delivering results in a clear and actionable way.
- Uncovering business needs, working with stakeholders drive strategic change.
Marketing Effectiveness Manager
ASDA
Leeds
05.2017 - 01.2022
- Responsible for delivering MMM and Test & Learn results and insights, to enable Marketing teams to effectively spend ASDA’s multi-million-pound media budget.
- Campaign optimisation & planning: providing insight to Media, Strategy, Creative and Customer Insight teams on how best to execute activity against set objectives.
- Finance business forecasting: working with finance to produce marketing and business projections.
Account Manager
MediaCom
London and Leeds
05.2015 - 05.2017
- Responsible for strategic development & planning, through to measurement.
- Managed business relationships to ensure loyalty and long-term commitment.
Digital Media Executive
All Response Media
Leeds and London
07.2013 - 05.2015
- An entry level technical role, responsible for the set-up, optimisation and reporting of marketing campaigns including PPC, Display, SEO and Social.
Education
BSc (Hons) - Mathematics and Statistics
Newcastle University
Newcastle upon Tyne 09.2008 - 06.2012
Skills
- Excellent written and verbal communicator
- Data visualisation and storytelling
- Project leading
- Marketing KPI management
- Stakeholder relationships
Certification
Google Experiments Certification
Timeline
Principal Consultant
Dentsu D2D
01.2022 - 12.2024
Marketing Effectiveness Manager
ASDA
05.2017 - 01.2022
Account Manager
MediaCom
05.2015 - 05.2017
Digital Media Executive
All Response Media
07.2013 - 05.2015
BSc (Hons) - Mathematics and Statistics
Newcastle University
09.2008 - 06.2012
Google Experiments Certification
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