Sakshi Dhaulta

Attended a three-day intensive training at Oliva head office (Secunderabad, Hyderabad) on SEO Content
Writing and Editing (February 24-26, 2019). Since then, have consistently been a part of the extended marketing
and content production team with the following roles and responsibilities:

• Conduct comprehensive market research to identify emerging trends, topics, and keywords, enhancing content relevance and visibility.
• Collaborate closely with marketing and SEO teams to optimize content for search engines, driving organic traffic, and improving online visibility.
• Ensure consistency in tone, style, and brand voice across all blog posts to maintain brand identity and effectively engage target audiences.
• Craft compelling webpage artcles, SEO-tailored medical accuracy blogs, and informative content for Oliva, ensuring high-quality and deeply researched materials.
• Develop non-branded content for Oliva's Quora handles and script YouTube videos for marketing purposes, expanding brand reach and engagement.
• Collaborate with marketing and SEO teams to leverage tools like HubSpot, SEMrush, Google Search Console, Ahrefs, and Google Analytics, monitoring indexing status, search queries, crawling errors, and optimizing website visibility

As an Online Tutor at Trivium, a process outsourcing firm specialising in the Education sector, I fulfil a crucial
role within various service models tailored to meet client needs as follows:
• Conduct tutoring sessions remotely, accessing the client tutoring platform from home.
• Manage productivity and session quality through daily interactions and regular training updates provided
by Trivium's operations team and subject matter experts.
• Provide detailed reviews based on Bloom's Taxonomy, focusing on improving higher-order thinking skills.
• Ensure adherence to MLA, APA, and Chicago academic style guides in student assignments to maintain academic integrity and consistency

Adeptly managing social media content creation, marketing campaigns, and collaborations, alongside additional academic, administrative, and research assistant duties as follows:

Social Media Co-ordinator :
• Independently curated bilingual content in Hindi and English, drafted and finalised scripts for short-form content, collaborated with the content production team to record reels, and supervised video editing
processes.
• Solely authored scripts for faculty members participating in recordings, and coordinated recording schedules in conjunction with the Assistant Director of Admissions. The links to view the short-form
video content are provided below:
Link 1: Short-form video content
Link 2: Short-form video content
Link 3: Short-form video content
Link 4: Short-form video content
Link 5: Short-form video content
• Conceptualized and crafted compelling marketing video scripts for Lloyd Law College (LLC), Lloyd School of Law (LSL), and Lloyd Business School (LBS), overseeing the editing process at each stage, and providing voice-overs for promotional campaigns and virtual campaign tours on the college's YouTube, LinkedIn, and Instagram platforms. The links to view these videos are provided below:
Link 1: LLC and LSL Virtual Campus Tour (Script and
Voice-over-Self)
Link 2: LLC and LSL Marketing Video (Script and
Voice-over-Self)
Link 3: LBS Marketing Video (Script and Voice-over-
Self)
Link 4: LBS Marketing Video (Script and Voice-over-
Self)
Link 5: LBS Marketing Video (Script and Voice-over-
Self)
• Conceptualized, developed, and executed engaging promotional content for the institution's social media platforms, collaborating with cross-functional content editing teams and featuring both faculty and
student achievers.
Links to featured content:
Student Testimonials | Lloyd Law College: Watch Here
NUREMBERG MOOT COURT COMPETITION 2023 (19-
22 JULY 2023): Watch Here
21st John H. Jackson Moot Court Competition 2023:
Watch Here
IBA VIAC CDRC 2023 (8-12 JULY 2023): Watch Here
• Managed social media content calendar, coordinating closely with the Digital Marketing Manager.
• Solely crafted compelling captions for regular posts across LinkedIn, Instagram, YouTube, and Twitter, including reels and shorts.
• Ensured timely uploading and scheduling of posts to maintain a consistent and engaging social media presence.
Content Editor:
• Optimized content using keywords and targeted publication times to maximize engagement. Links to some
of the blogs are as follows:
Link 1: Best Subjects for Law
Link 2: Judicial Supremacy v Parliamentary Supremacy
Link 3: Law Scope in India
• Conducted thorough market research to identify emerging trends, topics, and keywords to enhance content relevance and visibility.
• Collaborated with marketing and SEO teams to optimize content for search engines and drive organic traffic.
• Ensured consistency in tone, style, and brand voice across all blog posts to maintain brand identity and engage target audiences effectively.
• Monitored article performance and advised on associated copy to increase user engagement.
• Regularly updated content across all Lloyd Law College-related websites to ensure accuracy and relevance.
• Collaborated closely with the IT team to implement website changes and enhancements promptly.
• Ensured consistency in branding and messaging across various web platforms, reflecting the institution's values and objectives.

Research and Editorial Assistant:
• Co-Investigator and Language editor, Police Reform Series 2022 (in print)- Himachal Pradesh and Chhattisgarh volumes.
• Conducted intensive legal research on the organizational structure of police in two states as co-investigator and Principal Research Assistant.
• Explored historical aspects, policy gaps, public perceptions, and proposed administrative solutions in the manuscript.
• Meticulously executed thorough proofreading, stylistic, and formatting edits as an assistant editor for manuscripts exceeding 300 pages, inclusive of preliminary pages and indexing.
• Crafted the foreword, acknowledgments, blurbs, author profiles, introduction, preface, executive summary, and cover.
• Prepared and curated the content for appendices, footnotes, and endnotes, ensuring accuracy and coherence throughout.
• Collaborated with stakeholders to refine and finalize the content for seamless integration into the manuscript.
• Ensured adherence to legal citation guidelines, specifically following Thomson Reuters Legal India standards.
• Collaborated with the purchasing team to finalize the manuscript for publication.
• As Assitant Editor of the Lexigentia- InternationalJournal of Lloyd Law College; Vol. 8(2) 2022, transcribed interviews accurately to speed up article turnaround times.
• Authored research articles on the aforementioned legal topics such as "Towards a Gender-Neutral Approach: The Need to Re-Evaluate Gender-Language Nexus in Law" and "Formative Years During the
COVID-19 Pandemic: Effect of Online Education on Children’s Language Acquisition."

Administrative:
• Organized seminars, faculty development sessions, and admission meetings.
• Coordinated outreach programs during admissions season as Assistant Director of Admissions.
• Managed communications across all channels, including telephone, email, and SMS, for institutional
correspondence purposes.

Taught GCSE English Language and Literature to Middle School Program (MSP) students in grades 6-9 (CAIE English Literature IGCSE - 0475 and 0992) , aligning lesson plans with curriculum objectives and providing diverse learning materials. Scope of work and additional responsibilities included:
• Leveraged innovative online education tools like Flipgrid, Kahoot, Quizizz, and Zoom breakout rooms to engage students effectively during the COVID-19 pandemic, ensuring a seamless transition to remote
learning while maintaining interactive education.
• Spearheaded debating sessions to foster critical thinking and communication skills among students through structured debates and discussions.
• Orchestrated creative writing workshops to encourage students to unleash their imagination and refine their writing abilities.
• Directed public speaking sessions, empowering students to articulate their thoughts confidently and persuasively in front of an audience.
• Curated drama enactment sessions, providing students with a platform to express themselves creatively and enhance their performance skills.
• Facilitated co-curricular activities aimed at overall growth and personality development, integrating diverse learning experiences into students' educational journey. Administered simulated and formative assessments using both offline and online tools to evaluate students' comprehension and progress accurately.
• Employed various assessment techniques to foster collaborative learning and provide constructive feedback for further improvement.
• Utilised innovative assessment methods to ensure comprehensive evaluation, enhancing students' cognitive development and learning outcomes.
• Designed assessment strategies incorporating real-world scenarios to promote active engagement and critical thinking skills.
• Implemented a blend of traditional and modern assessment approaches to accommodate diverse learning
styles and optimise educational effectiveness.

Assumed multiple responsibilities within academia, serving as the single point of contact for social media content creation and management. Scope of work and additional responsibilities included:

Academic Duties:
• Researched, curated, and developed the course outline for "British Poetry and Drama: 17th-18th Century,"
earning approval by the Board of Studies for Trimester 1 in the BA Hons Liberal Arts Program.
• Provided instruction in Women's Writing to Second Year B.A. (Hons) English students, demonstrating effective teaching and leadership skills.
• Efficiently employed the web-based learning management system Canvas LMS to access and oversee online course materials, facilitating communication regarding skill enhancement and learning accomplishments.

Social Media Content Production and Management:
• Oversaw social media activities for the Faculty of Liberal Arts, achieving recognition with the Faculty of the Month Certificate for outstanding Social Media Engagement during April-May 2021.
• Generated captivating captions for Instagram, LinkedIn, Facebook, and Twitter posts to enhance engagement and audience interaction.
• Scheduled uploads according to peak traffic times to maximise reach and impact across platforms.
• Collaborated closely with content editing and design teams to conceptualise, edit, and produce marketing creatives and social media posts, ensuring consistent branding and messaging across all channels.
• Meticulously monitored and analysed performance metrics to optimise content strategies and drive higher
levels of engagement and conversion.

Administrative Responsibilities:
• Actively contributed to content creation, including brochure design, to support the academic program.
• Assisted in the admission process by conducting outreach activities such as sending mailers, SMS, and
making calls to prospective students.
• Conducted promotional seminars with international schools and stakeholders as the Program Coordinator for the flagship undergraduate Business Administration course of the Faculty of Liberal Arts.
• Organised SAMVAAD (Dialogue) Series and moderated sessions with eminent resource persons to enhance the institute's promotional efforts during the admissions season.

• Prepared and delivered lectures in Business English to B. Com (III year) undergraduate classes.
• Coordinated and managed virtual classes on platforms like Zoom and WebEx, ensuring smooth and efficient delivery of educational content.
• Facilitated group discussions and activities to promote critical thinking and collaborative learning
• Leveraged the features of Zoom and WebEx to create interactive learning environments, incorporating polls, breakout rooms, and multimedia presentations.
• Mentored and advised students on academic and career goals, helping them to develop professional skills and networks.
• Assisted students in crafting effective Statements of Purpose (SOPs) and Cover Letters for employment and admission purposes.

• As an SME (Subject Matter Expert) in English at EdFora Infotech Pvt Ltd., New Delhi, an enterprise-level B2B platform specialising in coordinating the creation, tagging, and contextual re-purposing of academic materials and associated processes, I effectively applied the quality control standards to keep the subject-specific content relevant and updated.
• Demonstrated precise product knowledge in organising and supervising the structure and upkeep of the content library tailored for English language and literature, catering to core vendors, particularly schools emphasising interactive learning exercises for students in grades 9 through 12.
• Proofread, edited, segregated, tailored, and evaluated content to meet specific requirements of vendors,
  and produced top-tier educational material for the firm's assigned project.

Consistent contribution to the blog with insightful and informative pieces on international affairs. Scope of work
and additional responsibilities included:

• Meticulously researched and crafted two short informative news pieces (550-800 words each) based on trending International affairs for the website.
• Composed one opinion-based article (1000 words and above), per month for the website.
• Effectively delivered breaking and trending news probes in immediate scenarios, showcasing the ability to work efficiently under high-pressure situations while maintaining accuracy and timeliness.
• Created content briefs and provided guidance to external writers and agencies to ensure content quality and accuracy.
• Utilised proofreading and editing skills to ensure accuracy and polish in all written materials submitted by contributing authors, resulting in creation of compelling and engaging content for Diplomacy & Beyond
Plus.
• Effectively co-operated with writers and contributors to maintain a high standard of content.
• Strong research and analytical skills applied to stay updated on industry trends and produce relevant, impactful content.

Effectively discharged numerous academic, editorial, and administrative responsibilities with success. Scope of work and additional responsibilities included:

Academic Responsibilities:
• Taught English language and literature to BALL.B students, covering Functional English, Communication Skills, Linguistics, and analysis of literary texts.
• Developed a comprehensive English language program to improve student literacy skills.
• Served as the Faculty Coordinator of the Creative Writing Society and managed the Lloyd Law College Blog, contributing numerous articles.
• As Faculty Coordinator of the Writing and Debating Society, organised personality development, research proposal writing, mooting memorial drafting, and English fluency sessions and workshops for students in
collaboration with senior faculty and colleagues.

Editorial Duties:
• Acted as Assistant Editor for Lexigentia - International Journal of Lloyd Law College, Vol. 6(2) 2019, published by Thomson Reuters, Legal.
• Commissioned work from authors by seeking out potential contributors and responding to book proposals submitted by authors and agents.
• Extensive discussion with authors to negotiate expectations and terms and verification of their manuscripts to ensure adherence to the JILI (Journal of Indian Law Institute), OSCOLA and Harvard referencing style
guide rules.

Research Assistant Role:
• Worked as a Research Assistant and language editor for the Law and Morality book, Vol. 1, published by Thomson Reuters, Legal in 2019.
• Meticulously analysed legal data and utilised critical thinking skills to assess research designs and statistical analyses.
• Collaborated with legal scholars, writing scholarly articles, and ensuring the integrity of legal research publications.
• Attention to detail and effective communication, ensuring organization of legal research projects and managed databases for comprehensive data entry and analysis.

Organisational Responsibilities:
• As the single point of contact, demonstrated strong leadership and strategic development skills in coordinating the organization of the 5th edition of the Prof. N.R. Madhava Menon SAARCLAWMooting Competition (India Round) and the Prof. N.R. Madhava Menon Workshop on Teaching Techniques and Research for Young Law Teachers and Research Scholars.
• Displayed astute event management abilities to oversee all aspects of event planning, including infrastructure setup, accommodation arrangements, and menu coordination for meals.
• Utilised effective communication skills to liaise with team members, participants, stakeholders, and external vendors, ensuring seamless coordination and execution of all event-related tasks.
• Conceptualised, wrote content for, edited, and oversaw the printing of brochures, flyers, email scheduling, and all other communication channels for the seminar's publicity, advertising, and participant outreach.
• Employed time management and prioritisation skills to manage multiple aspects of event planning simultaneously, ensuring that deadlines were met and all seminar sessions were completed efficiently.
• Demonstrated accountability by ensuring that all aspects of the events, from venue setup, logistical support, and certificate awarding met high standards and contributed to a positive experience for all
attendees.