Sakib Ahmed

Hi, I’m Sakib, a results-driven media planning and account management professional with hands-on experience managing major media accounts such as Allwyn and Aldi. I collaborate closely with clients and teams, using insights and media planning tools like TGI and YouGov to develop strategic solutions. My expertise includes competitor analysis, audience research, and campaign optimisation, with a focus on delivering measurable results. I thrive in fast-paced environments, prioritise tasks effectively, and bring a positive and friendly attitude to every challenge. Dedicated to continuous improvement, I am committed to driving success for clients and teams alike.

I completed the Effectiveness Essential Certificate this course to enhance my strategic advertising skills. Driven to understand campaign effectiveness, I studied frameworks like the Effectiveness Ladder, mastering how to measure and optimise results. This course improved my ability to craft impactful, results-driven marketing strategies.

• IPA Certificate (Institute of Practitioners in Advertising)
• IBM Data Analyst Professional Certification
• AI Essentials Certification
• Introduction to Marketing Certification
• Customer Analytics Certification
• Fundamentals of Digital Marketing Certification
• Google Ads - Measurement Certification
• Google Ads - Search Certification
• HubSpot’s Inbound Sales Certification
• Salesforce SDR Professional Certification
• Salesforce Sales Representative Trail Certification
• BTEC Level 3 Certificate in Business Studies
• LIBF Level 3 Certificate in Banking & Finance

I was interested in learning more about media planning and found this amazing course that covered the 3 types of media and the media planning process. This gave me a better understanding of the process that marketers use to determine the best method of communicating a message to an audience.

• I completed this course to boost my data-driven decision-making in marketing. Motivated to understand consumer behavior, I explored segmentation, predictive analytics, and customer lifetime value. This course equipped me with skills to analyse data and craft targeted, impactful strategies.

Certificate: https://urlgeni.us/LJjjH

I was passionate about data-driven decision-making and explored topics like Excel, SQL, Python, data visualisation, and data analysis techniques. I used tools such as Pandas, Matplotlib, and Cognos Analytics. The course strengthened my analytical skills, preparing me for real-world data challenges.

Certificate: https://urlgeni.us/Toloq

The Google Data Analytics Course enhanced my skills in data analysis, empowering me to solve real-world problems. I covered topics like data cleaning, visualisation, SQL, and R programming. This journey deepened my understanding of data-driven decision-making, preparing me for a career in analytics.

Certificate: https://urlgeni.us/4HSEA

I took this amazing free course to deepen my knowledge of online strategies. Covering SEO, social media, and analytics, I learned to engage audiences, measure success, and optimise campaigns. The course empowered me to apply these skills to drive growth and make informed marketing decisions.

I completed the Google Digital Marketing & E-commerce course to gain practical skills in a growing field. The course covered SEO, email marketing, social media strategies, and e-commerce analytics. I learnt how to build digital campaigns, optimise user experiences, and drive online sales effectively.

Certificate: https://urlgeni.us/PsMwb

I completed the Google Ads Measurement course to improve my ability to assess campaign performance. Driven to master analytics, I learned about conversion tracking, attribution models, and performance metrics. This course empowered me to measure, analyse, and optimise campaigns for maximum impact.

Certificate: https://urlgeni.us/pDHFK

I completed this certification to enhance my proficiency in search advertising. Motivated by a desire to master keyword strategies and ad optimisation, I learned about campaign setup, bidding, and performance analysis. This certification equipped me to create and manage effective search campaigns.

Certificate: https://urlgeni.us/RDioj

This outstanding course fueled my interest in AI, covering topics like machine learning, neural networks, and ethical AI. I was motivated to understand AI's impact on various industries. I learned to build basic AI models and gained insights into the ethical considerations of AI deployment.

Certificate: https://urlgeni.us/3s31r

I pursued HubSpot’s Inbound Sales Certification to enhance my sales techniques and learn modern, customer-centric strategies. The course covered lead qualification, buyer personas, sales funnel stages, and closing techniques. I gained skills in nurturing leads, building relationships, and driving conversions effectively.

Certificate: https://urlgeni.us/mB5RA

I pursued the Salesforce Sales Operations Professional Certificate to enhance my understanding of CRM tools and streamline sales processes. The course covered data management, pipeline tracking, and automation. I learnt to leverage Salesforce to improve team efficiency, reporting, and customer relations.

Certificate: https://urlgeni.us/Ooso

I completed the Salesforce Sales Development Representative course to strengthen my skills in prospecting and building client relationships. The course covered key areas like lead generation, outreach strategies, pipeline management, and effective communication. I learnt how to identify opportunities, qualify leads, and drive sales growth.

Certificate: https://urlgeni.us/y_bNQ

• I was tasked with creating and presenting my favorite campaign execution to the Business Directors during my second-stage interview for the Account Executive role, which left a strong impression on them.

Presentation: https://urlgeni.us/Qsh44

• Collaborated with creative and media teams to deliver a campaign for a top client, delivering results 2 weeks ahead of schedule and reducing costs by 10%.
• Developed targeted media plans for clients that optimized ad spend, resulting in a 25% improvement in ROI across campaigns.
• Supported the Account Director in delivering a multi million pound media campaign, contributing to the successful launch of the brand’s largest product line.

• I created a magazine on men's fashion which involved writing articles, adding a cover image, placing a masthead, writing supporting lines, and taking photos
• I created my own personal blog based on fitness and nutrition using Squarespace
• I filmed my own music video and added clips that showcased my journey from the start to the end of secondary school

• At 14, I generated over £4,000 through a side hustle by selling digital video game accounts, providing gaming software services, and reselling electronics."
• Demonstrated commitment and discipline by achieving a personal goal of losing 25kg through consistent exercise, balanced nutrition, and goal-setting over the course of 12 months. This experience strengthened my perseverance, self-motivation, and ability to maintain focus on long-term objectives.

• In my spare time, I enjoy reading books, taking online courses, lifting weights, playing football, and spending time outdoors.