Sakib Ahmed

• On the new win client Allwyn (Top 3 Media Account in the UK) 150m+
• Brands EuroMillions, The National Lottery, Instant Win Games and assigned to unknown briefs
• Responsible for supporting the Account Director and Account Manager in the smooth running of the account. Involving the full end-to-end planning and activation process and ensuring effective collaboration between teams in the agency
• Compile regular competitor reports for clients and progress to writing commentary outlining learnings and insights
• Adding POs to financial tracker
• Carrying out audience research as part of the planning process. This will include learning specific programs and tools to build out and profile various audience groups eg TGI, Omni Platform, YouGov etc
• Creating low-level media plans
• Building strong and collaborative relationships with clients, media suppliers, and team agencies
• Exposure to working with high-level stakeholders such as managing partners, head of strategy, head of finance, etc
• Compiling post-campaign analysis, examining how campaigns have performed, and what learnings I can take forward to present
• Brief specialist teams on media plans such as outdoor, paid social, etc
• Keeping up to date with the latest industry and category trends
• Helping out with other agency accounts such as Jaguar Land Rover with PO management and reporting
• Completing all other duties commensurate with the role as assigned by the Account Director

• Acted as an Account Executive for new win client Aldi and contributed to client servicing, account management, supporting my team in strategy development, customer insight, maintenance of a plan, and administrative management
• Maintained client relationships and relationships with media suppliers
• Translated target audience data, comms' role, and media channel knowledge into media plans to help solve clients' business problems
• Worked with my line manager and team to deliver effective media plans, follow-ups, and competitor/audience analysis and insights
• Learned how to use media planning tools such as TGI, Addynamix, Commscore, Ad Intel, Mintel reports, Statista, Google Trends, and more
• Taking client and internal meeting notes, circulating agendas, helping to provide media plans to clients, chasing creatives, etc
• Working with the internal specialist teams (AV, Display, Outdoor, Social, etc) to help brief them on media campaigns
• Update, understand, and analyse campaign optimisation and performance reporting
• Support the team across finance tasks such as PO management, bookings, reconciliations, and queries

Teamwork

• We were assigned into groups of 5 and given a task to increase Disney's subscribers from ages 16-44 who don't have children. I worked collaboratively with my team by discussing all of our thoughts and ideas. We split the age ranges and chose social media ads for 16-24 and TV ads for ages 25-44

Problem solving

• From the task earlier I was responsible for presenting how we could measure the success of our campaign and contributed to most of the ideas. As an example, I suggested we could check if our subscribers had increased 6 months before the launch of the campaign in addition to using analytics.

Communication

• Networking with Publicis Media's current apprentices and executives. Politely asking them questions about their roles and the company. For instance, I asked one of the planners, have you ever been in a position where a client wanted something specific where you thought it wasn't the best approach?

Learning

• Learned about each of the steps taken to create amedia plan such as for the final step is to analyse and optimise campaign performance. I also toured the office building and learned about the internal structure of the company e.g. what agency is on which floor and what they are responsible for.

• Promoted sales and special offers for discounts and merchandise options
• Explained products' benefits and value, engaging customers in new stock to drive sales
• Showcased product features and benefits to drive sales
• Promoted special offers and loyalty programs with upselling skills
• Received, processed, and organized deliveries within tight deadlines
• Went the extra mile to locate merchandise for customers by researching and calling associated retail branches
• Kept up-to-date on available inventory and new stock lines to efficiently answer customer questions regarding purchasing options
• Addressed and resolved complex customer complaints in a calm, efficient, and friendly manner

• Used observation and active listening to gain a thorough understanding of processes and practices
• Employed strong attention to detail and problem-solving skills to complete assigned tasks on time and to quality specifications
• Shadowed supervisor and senior staff to learn a wide range of simple and complex techniques
• Contributed to company safety standards by maintaining a clean and tidy working area
• Used various methodologies, tools and best practices in work-related activities, following company standards to produce quality results

• Used observation and active listening to gain a thorough understanding of processes and practices
• Employed strong attention to detail and problem-solving skills to complete assigned tasks on time and to quality specifications
• Shadowed supervisor and senior staff to learn a wide range of simple and complex techniques
• Continually served as a helpful and enthusiastic assistant with a proven track record of doing work in a timely and professional manner