Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic
Sajjad Kafraj

Sajjad Kafraj

Gateshead,Tyne and wear

Summary

Passionate and results-driven Digital Marketing Specialist with a Master's degree in Digital Marketing from Northumbria University. Proven track record in developing and executing highly successful digital marketing strategies, enhancing brand visibility, and driving customer engagement. A creative thinker, excelling in collaborative, problem-solving environments. Winner of the DMA Talent Marketing Challenge 2023.


Overview

3
3
years of professional experience
1
1
year of post-secondary education

Work history

Digital marketing specialist

Beep Beep Cars Ltd.
Gateshead
05.2023 - Current
  • Brainstormed ideas with funders to launch the brand and establish a strong online presence from the very beginning
  • Maximised media coverage through tactical planning and communications.
  • Built public relations strategies for a broadened advertising scope.
  • Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
  • Developed holistic advertising strategies to achieve revenue and awareness goals.
  • Devised creative strategies for highlighting goods and promoting specific attributes.
  • Developed marketing plans to support department strategies.
  • Assessed campaign spending to maximise Return On Investment(ROI).
  • Networked with media and PR professionals to build campaign reach.
  • Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
  • Analysed paid and organic website data to enhance Return On Investment (ROI).
  • Monitored consumer trends and accurately interpreted meaning to predict future changes.
  • Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
  • Compiled and reviewed consumer data on patterns and preferences for marketing information.
  • Leveraged market and competitor data to identify market opportunities and gaps.
  • Organised marketing plans and programmes to best support business growth and development.
  • Managed multi-channel advertising online presence to support sales objectives.
  • Coordinated placements for television and radio, social media and print publication advertisements.
  • Conducted market research to assess potential demand and determine optimal characteristics for [Product or Service].
  • Evaluated campaign performance to optimise return on investment.
  • Wrote engaging, entertaining and informative media scripts for different uses.
  • Managed multi-channel advertising campaigns to support sales objectives.

Customer service advisor

Teleperformance UK
Gateshead
06.2021 - 08.2022
  • Handled requests with friendly, knowledgeable service and support, continually achieving positive customer feedback.
  • Offered detailed advice on product and service benefits.
  • Employed active listening and product expertise to successfully resolve inbound queries.
  • Followed up on unresolved customer issues to research and correct problems.
  • Worked with call handling technology to respond to increased customers within target timeframes.
  • Offered prompt solutions to maintain customer satisfaction.
  • Processed customer correspondence, reducing communication delays for improved client satisfaction ratings.
  • Helped new staff acclimate to customer service team and mentored on strategies for success.
  • Investigated customer queries and responded within defined SLAs.
  • Managed high-volume customer queries simultaneously through effective multitasking.
  • Adhered strictly to policies and procedures for continued company compliance.
  • Recorded and processed customer data accurately.
  • Oversaw training and mentoring of new team members, promoting productivity and quality service.
  • Shared customer feedback and suggested improvements to enhance team performance.
  • De-escalated objections and disputes professionally to maintain customer satisfaction.
  • Resolved customer complaints following guidelines and referred complex inquiries to team leaders.
  • Recorded information about inquiries and complaints within internal database.
  • Answered [Number]+ telephone calls per day with professionalism.
  • Completed transactions to replace or exchange defective items.
  • Prepared necessary forms to complete transactions.
  • Used [Type] customer relationship management software to record detailed notes.
  • Completed thorough documentation in [Software] for each enquiry.
  • Followed scripts when answering common customer questions.
  • Set appointments with field teams to carry out service changes or deliver new products.
  • Shared informational brochures and details about policies to help guests make decisions.
  • Listened actively to offer accurate information and best solution to their needs.
  • Advised customers on availability, pricing and location of products.
  • Applied conflict management to stressed and concerned customers.
  • Implemented customer follow up to uphold service standards.
  • Handled in-person, email and mailed correspondence.
  • Coordinated advanced help for complex [Product or Service] issues.
  • Offered current, accurate advice on optional solutions for concerns.
  • Obtained feedback from customers to improve service experience.
  • Maintained excellent client satisfaction by providing in-depth support.

Education

Master of Science - Digital Marketing

Northumbria University
Newcastle upon Tyne
09.2022 - 10.2023

Skills

  • Customer demographics understanding
  • Pricing structures knowledge
  • Promotions planning skills
  • Background in [Type] marketing
  • Sales strategy familiarity
  • Copywriting abilities
  • Market research expertise
  • Campaign development experience
  • Graphic design proficiency
  • Accounting
  • Social media marketing
  • Drinks upselling
  • Marketing
  • Customer-focused
  • [Type] Management
  • Communication skills
  • Knowledge of [Software]
  • Time management
  • [Type] troubleshooting
  • Problem-solving

Languages

English
Fluent

Timeline

Digital marketing specialist

Beep Beep Cars Ltd.
05.2023 - Current

Master of Science - Digital Marketing

Northumbria University
09.2022 - 10.2023

Customer service advisor

Teleperformance UK
06.2021 - 08.2022

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