Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SAI SIREESHA VALLURU

Belmont

Summary

Results-driven Ad Operations Specialist with over 4 years of experience leading digital marketing operations at Mediamint Pvt. Ltd, Cognizant Technology Solutions, Vijetha Projects Pvt. Ltd, and Wipro Limited. Proficient in Google products, YouTube API, YouTube Studio, Content Management Systems, Facebook Business Manager, Twitter Ads, Google Ads, DCM, DV360, and Adobe tools. Skilled in managing global campaigns, ensuring content quality, and optimizing digital marketing operations. Known for fostering cross-functional collaboration, delivering projects on time, and upholding high-quality standards.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Ad Operations Associate II / Quality Analyst (Client – Netflix)

Vuchi Mediamint Pvt. Ltd.
03.2021 - 01.2022
  • Promoted within 6 months to Quality Analyst for the high-profile Netflix account, recognizing performance and accuracy.
  • Oversaw end-to-end trafficking and publishing of over 1000+ AV assets across 33 international Netflix YouTube channels, ensuring 100% compliance with brand standards.
  • Handled organic and paid ad trafficking via Facebook Creator Studio, Twitter Media Studio, and Facebook Business Manager.
  • Analyzed content performance and viewer engagement through YouTube Analytics, contributing to a 15% improvement in campaign effectiveness.
  • Led CMS quality operations, resolving 95% of content publishing issues within SLAs through proactive troubleshooting and stakeholder coordination.
  • Partnered with vendors and technical teams to resolve publishing issues efficiently.
  • Delivered consistent results while managing high-volume workflows independently.

Senior Process Executive / Backup Quality Analyst (Client – Google)

Cognizant Technology Solutions
08.2019 - 10.2020
  • Audited 1000+ websites using YouTube Data API, validating API usage for compliance with Google’s content policies.
  • Supported integration through platforms including Java, Python, WordPress, Discord, and GitHub.
  • Served as backup QA, resolving escalated cases from global clients with 99% accuracy and timely delivery.
  • Designated to manage global client accounts, including both Google and non-Google partners. Served as Quality Analyst (QA), overseeing high-priority cases involving Google representatives for top-tier clients, ensuring adherence to quality standards and timely resolution.
  • Led the development of operational trackers and reporting frameworks to monitor performance. Conducted recurring process audits and ensured the continuous improvement of SOPs and vertical-specific guidelines to drive efficiency and compliance.

Senior Data Analyst

Vijetha Projects Pvt. Ltd.
08.2018 - 05.2019
  • Designed and implemented digital strategies that increased web traffic by 25% and lead conversions by 18%.
  • Optimized PPC campaigns, achieving a 22% improvement in ROI through A/B testing and bid strategy adjustments.
  • Handled data verification and ad-hoc requests efficiently.
  • Explored new tools and strategies to enhance productivity and SLA adherence.

Senior Associate (Client – Google)

Wipro Limited
11.2016 - 06.2018
  • Reviewed and enforced compliance on 20,000+ user reports related to impersonation, spam, and phishing across Google+profiles, pages and Blogger sites.
  • Contributed to the development and QA of YouTube APIs and AdWords APIs, which deals with the API tokens for Advertising, Agency, affiliate, and Independent developing commercial websites by verifying with the respective Google and YouTube policies streamlining advertising workflows for internal teams.
  • Drafted ad copy and keywords for Google AdWords Enhanced Sitelinks.

Education

M.Sc. - International Management (Digital Business)

Teesside University
01.2024

B.Tech. - Material Science & Nanotechnology (Mechanical Eng)

JNTUH College of Engineering
India
05.2016

Skills

  • Advertising & Platforms: Google Ads, Facebook Ads Manager, YouTube Ads, DCM, DV360, Twitter Media Studio
  • Content & Campaign Management: Ad Trafficking, CRM, Content Creation, Campaign Execution
  • SEO & Marketing: Search Engine Optimization, PPC, Digital Re-marketing, Google Analytics
  • Client & Vendor Management: Stakeholder Collaboration, Quality Auditing, Project Scheduling
  • Technical Tools: YouTube API, AdWords API, WordPress, GitHub, Discord bots

Certification

  • Campaign Manager 360 – Google, 2024
  • Google Ads Creative – Google, 2024
  • Marketing Strategy: SEO Content Writing – LinkedIn Learning, 2024
  • SEO: Competitive Analysis – LinkedIn Learning, 2024
  • Advanced SEO: Developing an SEO-Friendly Website – LinkedIn Learning, 2024
  • Fundamentals of Digital Marketing – Google, 2022

Timeline

Ad Operations Associate II / Quality Analyst (Client – Netflix)

Vuchi Mediamint Pvt. Ltd.
03.2021 - 01.2022

Senior Process Executive / Backup Quality Analyst (Client – Google)

Cognizant Technology Solutions
08.2019 - 10.2020

Senior Data Analyst

Vijetha Projects Pvt. Ltd.
08.2018 - 05.2019

Senior Associate (Client – Google)

Wipro Limited
11.2016 - 06.2018

M.Sc. - International Management (Digital Business)

Teesside University

B.Tech. - Material Science & Nanotechnology (Mechanical Eng)

JNTUH College of Engineering

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SAI SIREESHA VALLURU