Saikala Sultanova

• Advising mobile gaming, fintech, and health apps (EU, SEA, US) on scalable growth strategies.
• Provided expert guidance in automation, AI, and data analytics for user acquisition & retention projects.
• Angel investor in gaming & ad-tech startups, supporting early-stage innovation.

Founded in 2020, Ace Games is a mobile gaming company with a vision to make games that are played by everyone around the world

• Rebuilt the marketing team (8 people) and streamlined production processes.
• Led player research and testing to refine engagement strategies.
• Established strategic partnerships with Google & Apple.
• Developed a go-to-market strategy across all marketing channels.
• Assessed future resource needs and utilised AI tools for performance scaling and creative production optimisation.
• Assessing future resource needs and utilizing implementation of AI tools for upcoming demands

• Structured team, data infrastructure, and marketing processes for future scalability.
• Built a unified GTM strategy and player panel program.
• Strengthened platform partnerships with mobile platforms.

Top Social Casino app developer in Europe that publishes F2P slots apps with Aristocrat IPs, such as Cashman Casino, Lightning Link, Heart of Vegas

• Increased profitable marketing investment by scaling up ad spend from $105M to $150M.Contributing to revenue growth YoY by 43%.
• Optimized re-engagement strategy via LiveOps & retargeting.
• Led A/B testing & header bidding, doubling ad monetization revenue YoY.
• Managed 38-member team, hiring & structuring for expansion.
• Actively involved in strategic projects to identify business opportunities, increase market share, and execute plans.

A leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of work-renowned gaming IPs across all popular platforms

• Launched 5 AAA mobile games globally, tailoring strategies for regional markets.
• Developed budget allocation framework, driving 52% YoY growth in ad spend profitably.
• Built direct partnerships with Tencent, ByteDance, Baidu, Weibo & Bilibili in China.
• Led automation & data infrastructure improvements for marketing efficiency.
• Supported hypercasual games business unit by building its marketing function and train to be independent.

Managed UA for Rival Kingdoms, Transformers: Earth Wars, and Fastlane.

Scaled UA for a multiplayer game portfolio with 2B+ downloads.

Led marketing for a VC-backed social casino startup, later acquired by GSN.