Sahithya Mahadevan
London,UK
Summary
Curious, collaborative researcher using data and metrics to demystify ambiguity for the purpose of bringing clarity in user centered solutions
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Senior Research Analyst
MarketCast
London, UK
09.2024 - 03.2025
- Conduct a mixed method research project for LEGO across 7 regions using focus groups, diary studies, and surveys to explore free-time activities
- Insights led to 10 new adult-focused products, highly received by target users
- Analyze survey data from 15 marketplaces for a study on 'Subscription Exhaustion' for Audible, informing a pricing strategy that boosted Audible audio book purchases by 10%
- Create a dashboard using Tableau to provide the client with real-time insights on people's perception of the Audible brand and its competitors, highlighting key pain points and improvement areas across regions
- Facilitate workshops with client teams to align research findings with marketing and ad campaign strategies
Insights Analyst and Researcher
The Financial Times
04.2022 - 12.2023
- Company Overview: The Financial Times (FT) provides comprehensive coverage of global business, economics, and finance news
- Analysed a dataset of 1.2 million subscribers to assess the performance of 28 newsletters at the FT, resulting in the evaluation and subsequent restructuring of newsletters to better align with audience needs
- Led user behaviour analysis via interviews and quantitative data analysis on crosswords, boosting user engagement by 30%
- Collaborated with Data Scientists and User Researchers to conduct a quantitative analysis of audio articles on the FT website and mobile app, resulting in a 10% increase in feature usage
- Conducted A/B tests to measure the effectiveness of push notifications across various news categories on iOS & Android and its implementation resulting in a significant 60% boost in user engagement
- Conducted end-to-end user journey audits and usability tests to conceptualise and develop 5 targeted onboarding paths, resulting in a 5% increase in annual subscriptions from trial users
- Collaborated with Audience Research team to collect and analyse data from a 700-respondent survey, pinpointing key insights for optimising the FT Weekend Festival experience
- The Financial Times (FT) provides comprehensive coverage of global business, economics, and finance news
Digital Analytics Consultant
Fifty-Five
10.2021 - 04.2022
- Company Overview: A data consultancy enabling firms to leverage data and technology in the BrandTech space
- Designed and implemented an analytics dashboard for Reckitt using DataStudio and Tableau to track key performance indicators (KPIs) for the complete product portfolio, resulting in a 15% improvement in sales forecasting accuracy
- Developed KPIs for the e-commerce websites of Adidas, Reckitt and Gymshark using Google Analytics to measure their website and advertising performances, leading to a 30% increase in conversion rates
- A data consultancy enabling firms to leverage data and technology in the BrandTech space
Market Research Analyst Intern
RelishWorks
07.2019 - 09.2019
- Company Overview: A food innovation startup incubator
- Designed questionnaires and produced targeted demographic research reports for 77 neighbourhoods, informing strategic decisions and identifying the optimal launch location for the Minimum Viable Product (MVP)
- Created user personas and journey maps to address user pain points and craft recommendations and solutions in regard to Group Dining
- A food innovation startup incubator
Education
Master in Science - Business Analytics
University College London
09.2020 - 09.2021
Bachelor of Arts - Economics
Loyola University Chicago
Chicago, IL 09.2016 - 05.2019
Skills
- Python
- Tableau
- R
- SQL
- Google Analytics
- Power BI
- Business Analytics
- Statistics
- Business Strategies
- Report Findings
- Presentation Skills
- Data Visualization
- Process Documentation
- Systems Integration
Languages
Tamil
English
Custom
- Commitment and Passion
- Creativity and Innovation
- Empathetic Approach
- Collaborative spirit
- Emotional Intelligence
- Self-Starter
Timeline
Senior Research Analyst
MarketCast
09.2024 - 03.2025
Insights Analyst and Researcher
The Financial Times
04.2022 - 12.2023
Digital Analytics Consultant
Fifty-Five
10.2021 - 04.2022
Master in Science - Business Analytics
University College London
09.2020 - 09.2021
Market Research Analyst Intern
RelishWorks
07.2019 - 09.2019
Bachelor of Arts - Economics
Loyola University Chicago
09.2016 - 05.2019
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