Safy Web
Cardiff
Overview
27
27
years of professional experience
Work History
Commercial Sales Manager
Ignite Performance Academy
Cardiff, Wales
03.2019 - Current
- Leadership by example – inspiring the sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Optimised sales methods to best acquire, develop and retain customers.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Developed and implemented innovative sales strategies, increasing market share and profitability.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Analysed market trends and customer needs to inform product development and positioning.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Coordinated with marketing department to create compelling sales campaigns and promotional activities.
- Represent cosmetics brand through strategic engagement with customers and brand promotion.
- Drive sales through in-depth knowledge of skin care and cosmetics.
- Leveraged CRM data to send targeted emails designed to increase sales.
Sales manager
AA Insurance
, Cardiff
02.1999 - 02.2013
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Optimised sales methods to best acquire, develop and retain customers.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Analysed market trends and customer needs to inform product development and positioning.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Coordinated with marketing department to create compelling sales campaigns and promotional activities.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
- Collaborated with product development team to align offerings with customer demands and market opportunities.
- Analysed financial documents to accurately assess client stability and risk potential.
- Answered customer questions and concerns regarding insurance policies and coverage.
- Worked with colleagues to review, accept or deny new and renewal business.
- Negotiated coverage, policy pricing and service delivery during meetings with customers, agents or brokers.
- Prepared detailed reports on underwriting activities, highlighting areas for improvement.
- Presented and clearly explained insurance policy options based on clients needs and goals.
- Obtained vital information to specify insurance type and coverage level.
- Explained complex policy details in non-technical manner.
- Analysed risk of loss related to catastrophe, possible loss or severity.
- Conducted in-depth client consultations to recommend best-suited products.
- Provided support to customers, assisting with policy terms, coverage options, renewals and claims handling.
- Assessed financial viability of different insurance options for customers.
- Monitored and responded to control and exception reports, complying with policy requirements.
- Reviewed insurance contracts, checking for accuracy and completeness.
- Managed a portfolio of corporate clients, maintaining strong relationships and high retention rates.
- Leveraged customers' history, industry and demographic information to calculate renewal rates.
- Ensured proper application of agency policies by reviewing, classifying, coding and rating applications.
- Determined insurance requirements by liaising with customers for comprehensive understanding of needs.
- Collaborated with brokers to negotiate terms and facilitate smooth policy issuance.
- Utilised advanced underwriting software to streamline processes and increase accuracy.
- Reviewed legal documents to ensure compliance with industry standards and regulations.
- Evaluated claims history to identify fraud or patterns of concern, improving risk management.
- Managed risk to determine premium rates by analysing statistical data.
- Assessed risk factors and determined insurance policy terms for clients in various sectors.
- Implemented risk assessment models to predict potential losses and adjust policies accordingly.
- Reviewed applicant financial position to determine coverage eligibility.
- Developed underwriting guidelines to streamline process and improve efficiency.
- Negotiated terms for insurance contracts to secure best policies.
- Negotiated reinsurance contracts to spread risk and protect company assets.
- Conducted comprehensive analysis and evaluated risk to control underwriting loss.
- Provided training to junior underwriters on risk assessment techniques and policy regulations.
- Quoted comprehensive insurance policies equipped to meet client needs.
Education
GCSEs - Gcse
Cathays High School
Cardiff01-1998
Skills
- Sales management
- Strategic planning
- Sales forecasting
- Market analysis
- Revenue generation
- Negotiation strategies
- Team leadership
- Customer retention
- Brand promotion
- Innovative sales strategies
- Data-driven decision making
- Positive attitude
- Customer service excellence
- Customer Service
- Creative thinking
- Time-management
- Decision making
- Marketing and sales strategies
- Active listening
- Effective communication
- Client relationship building
- Technical troubleshooting
- Relationship-building
- Product knowledge
- Customer engagement
- Key account handling
- Record-keeping
- Communication proficiency
- Resilient under pressure
- Sales training
- Stress tolerance
- Performance monitoring
- Sales goal attainment
- Decision-Making authority
- Self-motivation
- Business development
Hobbies and interests
- I am passionate about make up and skin care, this can change a persons well being and is powerful
- Interested in Korean skin care and products
- interested in high fashion trends
Timeline
Commercial Sales Manager
Ignite Performance Academy
03.2019 - Current
Sales manager
AA Insurance
02.1999 - 02.2013
GCSEs - Gcse
Cathays High School