Safa Iftikhar

Led a high-performing team to achieve outstanding commercial results through effective coaching and support.

• Consistently exceeded individual and store KPIs across broadband, handset and customer satisfaction metrics.
• Supported end-to-end store operations, including rota planning and stock control.
• Promoted exceptional customer service by engaging clients on sales floor, building positive rapport, answering product queries and handling complaints.
• Monitored market and competitor trends to prepare team for new product launches.
• Worked collaboratively with team members, championing proven techniques for closing sales, cross-selling and upselling.

• Delivered exceptional customer service while driving consistent sales uplift.
• Acted as a store’s business specialist, identifying local business needs and generating leads for the B2B team.

• Managed recruitment, retention and engagement of 180+ young people across multiple programmes.
• Delivered high-impact presentations to schools, senior staff and external partners, adapting communication styles to maximise engagement.
• Successfully turned around an underperforming area, increasing sign-ups by 76% and achieving 100% attendance.
• Supported national programme management and achieved 97%–119% engagement rates across seasons.
• Recognised in national newsletters for exceptional leadership and maintaining highest regional performance during a challenging period.

• Conducted staff training on customer service excellence, stock management and store merchandising, leading to improved customer satisfaction and store performance
• Drove year on year growth and consistently hit individual sales targets and stores.
• Maintained awareness of market trends in the retail fashion sector