Sadiya Damry

Marketing Strategist & Presenter, Regent's University London (Sept 2022- Sept 2023)

Project: Marketing Plan For Boodles

• Developed and executed a comprehensive marketing plan for the luxury jewellery brand Boodles, introducing innovative strategies to foster brand growth.
• Presented the marketing plan at Boodles' annual board meeting, effectively conveying innovative solutions and garnering positive feedback from the chairmen, showcasing adeptness in bridging academic insights with real-world business implications.

Project Coordinator & Strategy Analyst, Regent's University London

Project: Innovative brand extension for Prada

• Spearheaded a team project focusing on innovation in luxury brand extension, conceptualizing a high-end home furniture line for Prada. Successfully orchestrated a market research initiative that laid the foundation for crafting a business-aligned creative strategy, resulting in a finely curated sofa collection that seamlessly integrates with Prada's luxury aesthetics.
• Pioneered the development of an illustrative report that documented each stage of the product design project, employing visual methods to effectively capture and elucidate the intricate processes undertaken. The report served as a crucial tool in reflecting the depth of research and creativity embedded in the project.

Strategic Analyst & Change Management Consultant, Regent's University London 
Projects: Strategic Positioning for Versace & Brand Extension Project for Net-a-Porter

• Led a team in constructing a strategic position presentation for Versace, outlining a potential brand extension and conducting a meticulous industry, competitor, and internal analysis that provided actionable insights for the luxury brand.
• Undertook an individual project focusing on a brand extension initiative for Net-a- Porter. Designed a robust change management plan that entailed a detailed current situation analysis, followed by the formulation of change scenarios coupled with a depiction of the prospective benefits of the proposed changes.
• Crafted a forward-thinking vision statement for Net-a-Porter that encapsulated the brand's renewed focus and direction, fostering a pathway towards continual growth and innovation in the luxury retail space.

Aldo Shoes Mauritius Marketing Intern, 12/2023-02/2024

• Monitored competitor brands, providing insights that influenced product placement and promotional tactics, resulting in a competitive edge.
• Contributed to a 15% increase in sales by creating visually appealing displays and assisting in successful promotional events.
• Strengthened teamwork and communication skills by collaborating with a diverse team on various projects, leading to improved store performance.

Languages spoken: English, French, Creole (Native) & Arabic (Non-Native).

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