Saba Shabbir Shaikh
Glasgow
Summary
Commercially focused Digital Marketer with proven hands-on experience managing paid social (Meta & LinkedIn) and email marketing campaigns that deliver measurable ROI. Skilled at building strong client relationships, translating business objectives into actionable marketing strategies, and executing campaigns that drive leads, revenue, and brand growth. Strong analytical mindset with expertise in performance tracking (Looker, Google Analytics) and a track record of maximizing budgets for impact.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Customer Account Manager
The Zinc Group
09.2024 - Current
- Acted as the primary account manager for a portfolio of clients, ensuring business objectives were consistently met.
- Delivered 50% revenue growth by identifying opportunities, managing client budgets effectively, and ensuring maximum ROI.
- Built strong client relationships by resolving 150+ queries daily with a
- Analyzed account performance and reported insights to senior management, influencing commercial decision-making.
- Awarded ‘Top Collector of the Month’ for securing a £10,000 recovery on a single client call, showcasing negotiation and client-handling expertise.
Campaign Executive
Oceanic Consulting
03.2024 - 09.2024
- Served as the primary point of contact for B2B and B2C clients, managing multiple digital marketing campaigns end-to-end.
- Developed and executed paid social campaigns across Meta and LinkedIn, driving a 30% YoY increase in website traffic and 20% improvement in ad spend efficiency.
- Implemented and reported on email marketing campaigns, using segmentation and A/B testing to enhance engagement and conversion rates.
- Analyzed campaign performance through Looker dashboards and analytics tools, providing clients with clear, actionable commercial insights.
- Coordinated 6+ high-profile events, meeting 100% of client objectives and achieving a 95% satisfaction rate.
Social Media & Marketing Executive
Namak Mandi Restaurant
12.2023 - 09.2024
- Planned and executed 3 major digital marketing campaigns, boosting weekly sales by £3,000+ and improving conversion rates by 25%.
- Hands-on management of Meta campaigns, optimizing creatives and targeting to deliver a 40% increase in engagement.
- Designed and managed email campaigns for promotions and events, increasing repeat customer visits and catering bookings.
- Used data analysis to refine strategy, achieving a 50% uplift in catering and events bookings through influencer and hook video campaigns.
- Collaborated closely with stakeholders to ensure campaigns aligned with brand objectives and delivered measurable ROI.
HR Executive
Capita
06.2022 - 12.2022
- Partnered with internal teams to streamline onboarding, reducing processing times by 30%.
- Delivered clear and compelling communication to 100+ candidates, improving satisfaction by 20%.
- Gained insight into recruitment challenges, directly relevant to HE and employer engagement
Fiduciary Accounting Associate
Marsh & McLennan Companies
09.2019 - 02.2022
- Managed and reconciled £10M+ transactions, building strong trust with global stakeholders.
- Produced and presented risk reports to senior leadership, enhancing decision-making efficiency.
- Strengthened relationships by resolving 95% of stakeholder queries within SLA.
Education
MSc - Marketing
University of Strathclyde
UK01.2024
BCom -
University of Mumbai
India01.2018
Skills
- Paid Social Campaigns: Meta (Facebook, Instagram), LinkedIn – setup, optimization, and reporting
- Email Marketing: Segmentation, automation, A/B testing, and performance analysis
- Data & Analytics: Looker, Google Analytics, campaign reporting & insights
- Client Relationship Management: Account handling, commercial strategy, stakeholder communication
- Project Management: Multi-campaign coordination, budgeting, deadline delivery
- Tools: HubSpot, PPC, SEO, Adobe Suite, MS Office, HTML, CSS
Websites
Certification
- HubSpot Certification (Email & Inbound Marketing)
- Google Analytics (Fundamentals)
Timeline
Customer Account Manager
The Zinc Group
09.2024 - Current
Campaign Executive
Oceanic Consulting
03.2024 - 09.2024
Social Media & Marketing Executive
Namak Mandi Restaurant
12.2023 - 09.2024
HR Executive
Capita
06.2022 - 12.2022
Fiduciary Accounting Associate
Marsh & McLennan Companies
09.2019 - 02.2022
MSc - Marketing
University of Strathclyde
BCom -
University of Mumbai
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