Ryan Williamson

Led sponsorship sales conversations for a key client, World Rugby. Focus on global deals for the Men's Rugby World Cup 2027 & Women's World Cup 2029, whilst also assisting on other World Rugby properties such as SVNS and WXV.

• Leading sales process for strategic partners, with deep internal business integration to alleviate other department budgets and create long-term value

• Secured £15,000,000 worth of offers across 3 categories, including an 8-figure offer in a new category.

Driving sales for FIFA's Top Tier events of the FIFA World Cup and FIFA Women's World Cup, which delivered the first dedicated Women's sponsorship programme in FIFA history.

• Generating sales conversations and deals for FIFA flagship events, the FIFA World Cup and FIFA Women's World Cup, along with sales support to local agencies and national Football Associations for additional FIFA events with deals up to $250,000,000.

• Led sales process with deep internal business integration to alleviate other department budgets, successfully managing internal relationships across multiple internal stakeholders, resulting in a $50m deal at 4x revenue growth from previous tournaments.

• Main point of contact with LOC for additional FIFA events, FIFA Futsal World Cup, and FIFA Beach Soccer World Cup, providing sales approval, support, and contracting of all deals.

I was responsible for providing strategic direction for the full FIFA sales cycle, providing data-driven insights and sales narratives, and inbound sales conversations, which successfully led to a sold-out FIFA World Cup 2022, surpassing sales targets and previous revenues.

• Provided category approach strategy, prospecting, and contacts for every FIFA Sponsorship. Supporting the sales team with data insights and presentations based on bespoke requests.

• Responsible for all inbound prospects' sales conversations, as well as leading regional sales conversations, resulting in a high 7-figure deal with a top-tier brand that had no sponsorship history.

• Led FIFAe sales strategy and approach with all commercial affiliates for the new FIFA commercial structure.

• Providing research, analysis and insights in relation to the club and wider commercial landscape, demonstrating a synergy between the club and potential prospects.

• Presenting data and assets in a persuasive, visually appealing way using Keynote & PowerPoint to produce sales decks, whilst briefing sales staff on the narrative and data used