Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Webb

Bishop's Stortford,HRT

Summary

Experienced with developing and implementing strategic marketing plans. Utilises strong analytical skills and creative vision to drive brand growth and market presence. Track record of leading successful marketing campaigns and fostering team collaboration.

Overview

16
16
years of professional experience

Work History

Group Marketing Manager

Degafloor
06.2024 - 04.2025
  • Company Overview: Degafloor is the UK's leading commercial flooring manufacturer of MMA resin
  • Responsible for executing company's marketing strategy and managing the overall budget (£500k)
  • Rebuilt and remapped CRM system (Gold-Vision) to accurately forecast sales
  • Removed 12,000 contacts containing inaccurate and flawed data
  • Optimising data lists in compliance with GDPR practices
  • Documented all completed work and testing procedures
  • Executed company-wide training program on CRM best practices, empowering employees to leverage the system's capabilities
  • Negotiated and implemented a new CRM contract, achieving a 30% cost savings while enhancing campaign functionality
  • Successfully integrated email automation platform (Gold-Vision Marketing) with the CRM and Business Central to refine email automation targeting, focusing on sectors, locations, and company spend, resulting in a 35% increase in email leads
  • Developed and executed comprehensive SEO strategies that increased organic traffic by 20% year-over-year
  • Conducted in-depth keyword research and competitive analysis to identify growth opportunities and optimize existing content
  • This culminated in a newly rebuilt and rebranded company website, launched in March 2025
  • Degafloor is the UK's leading commercial flooring manufacturer of MMA resin
  • Results: Under my stewardship, leads were efficiently tracked throughout their lifecycle
  • Leads generated from SEO strategies and email campaigns increased by over 50%, resulting in a revenue boost of £250,000
  • Company has fallen into liquidation, position has been made redundant

Consultant

Insite Life
07.2023 - 05.2024
    • Company Overview: Consultancy
    • Leading soft launch activities, including focus groups and surveys, to gather customer insights that shaped product features and marketing strategies
    • Conducting competitor analysis to identify key differentiators and inform the overall marketing strategy
    • Establishing relationships with media and influencers to secure coverage and partnerships that amplified launch efforts, including the development of investor decks and proposals
    • Building marketing campaigns and operational automations
    • Creating digital assets, such as videos, emails, infographics, webinars, and copy
    • Consultancy

Digital Marketing Specialist

OEUK (Offshore Energies UK)
05.2022 - 06.2023
  • Company Overview: OEUK is the leading oil and gas membership body
  • Responsible for the rebranding and restructuring of the main website (WordPress)
  • Project-managed and completed major integrations between the website, email, and CRM
  • Created editorial processes to eliminate mistakes across 30 publications, magazines, and member newsletters: also responsible for all member case studies
  • Managed 12 websites
  • Developed a simple and effective SEO strategy for the main OEUK website based on content output and the structuring of blog pages (using SEO Yoast) to increase website authority (SEMrush)
  • Managed major security updates, plugins, and enhancements
  • Responsible for all copy, content updates, and edits
  • Created Google Analytics reporting decks for the leadership team, including migration to GA4
  • Updated the company wiki page and validated web pages using Google Search Console
  • Developed a filing structure for over 10,000 digital assets used company-wide
  • Made significant contributions to the company's overall marketing strategy
  • OEUK is the leading oil and gas membership body
  • Results: Membership retention increased by 30% since September 2022, while new membership sign-ups grew by 12% compared to the previous year
  • Case studies gained significant traction on social media channels
  • SEO rankings improved for both local and national searches as 'website authority' increased
  • SEO strategies enhanced search rankings for targeted keywords, achieving a top three position for over 15 high-traffic keywords

Marketing Operations Manager

Ricoh Europe
07.2017 - 12.2019
  • Managed all LinkedIn (B2B) and Pardot campaigns, including events, lead generation, targeting current customers, and product/customer announcements
  • Played a significant role in PPC campaigns, creating on-brand landing pages using WordPress and Pardot form handlers
  • Optimised online forms to capture relevant data aligned with product offerings
  • Created workflows in Engagement Studio, tracking channel campaigns, landing pages, and automation rules to assign marketing prospects to the appropriate SDR
  • Managed lead scoring, grade scoring, lead source reporting, and asset reporting, enabling the tracking of leads through various channels and the internal funnel
  • Implemented user notifications, re-sends, and developed messaging for segmented audiences, along with the design and editing of HTML email templates
  • Created multiple-use templates in different languages
  • Tracked lead sources for each campaign using Google Tag
  • Implemented a lead scoring methodology that reflects engagement levels
  • Ensured GDPR compliance by managing consent, handling requests, data storage, user limitations, suppression lists, and the preference centre
  • Simplified the reporting process, providing clear analysis of campaign performance to management to highlight monthly improvements
  • Built and activated nurturing campaigns for all major service offerings and delivered a long-term data segmentation plan
  • Established processes for managing data and leads, addressing soft/hard bounces, unsubscribes, unengaged thresholds, preference centres, sales rejections, and recycled leads
  • Successfully removed over 10,000 'dead' contacts through data cleansing techniques
  • Rebuilt the Unsubscribed and Preference Centre web pages
  • Results: Revitalised the company's automation processes and increased consumer leads
  • Worked closely with the sales and marketing teams to implement A/B and multivariate touchpoint tests aimed at improving campaign performance
  • Reorganised lead generation strategies, resulting in a 25% increase in qualified leads for the sales team

Marketing Campaign Manager

Barclays UK
08.2014 - 07.2017
  • Part of the Barclay Corporate marketing team, I played a key role in the company's new website launch and the implementation of Salesforce for the B2B side of the business (money brokers, banks, etc.)
  • Part of a six-person team responsible for the design, architecture, and build of the new B2B CRM (Salesforce)
  • Led the remapping of the CRM system to streamline customer data processes, resulting in a significant increase in data accuracy and a reduction in operational inefficiencies
  • Played a key role in the data migration and integration of backend company systems
  • Assisted in migrating legacy CRM data to the new system, ensuring data integrity and compliance with industry standards
  • Helped develop CRM-related process documentation and user manuals to improve operational consistency, as well as created testing documentation before launching into production from the sandbox
  • Collaborated with cross-functional teams to identify business requirements and implement CRM solutions that enhanced customer segmentation and targeting strategies
  • Provided ongoing support and troubleshooting for CRM users, improving overall system functionality and user experience
  • Developed and delivered training sessions for over 50 staff members on new CRM functionalities, enhancing user adoption and satisfaction
  • Created detailed reports and dashboards to monitor CRM performance metrics, leading to data-driven decision-making and strategic planning
  • Championed GDPR and PECR compliance initiatives, ensuring that all marketing strategies and data-handling practices met the latest legal standards without compromising performance
  • Part of the website team, involved in discussions from initial planning to deployment, including migration of site data, collaboration with in-house web developers, top-level messaging, implementation of new creative assets, and quality assurance
  • Created multi-functional HTML email templates
  • Implemented and tested Engagement Studio
  • Managed lead scoring, grade scoring, lead source reporting, and asset reporting, enabling tracking of leads through channels and internal funnel
  • Deployed dynamic form handlers
  • Handled digital administration, including organising assets, filing systems, tagging, data management (knowledge of GDPR), segmentation, and quality assurance of email templates (mobile and browser testing)
  • Documented all work completed and tested
  • Results: Key role in Barclay's digital transformation, which led to increased operational efficiency across the business while providing better-segmented data for comms targeting
  • Achieved rare feat of creating transparent data flows from front-end systems to back-end systems, resulting in improved lead capture and a reduction in day-to-day customer complaints
  • Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.
  • Championed a data-driven culture within the marketing team, ensuring all campaign decisions were rooted in measurable results and contributing to overall company growth.

Group Marketing Manager

Youngman Group/Wernerco
03.2009 - 07.2014
    • Company Overview: Construction
    • Held overall marketing responsibility for one of the UK's best-known manufacturers
    • The company's business model was divided into two divisions: scaffolding (B2B) and home retail (B2C)
    • Responsible for all marketing output, including a budget of £500K by 2016, managing a team of five staff members, and coordinating with agencies (SEO, translation)
    • Led product launch strategies, including the development of product positioning, messaging, and collateral
    • Completed multiple Youngman and affiliate websites, managing multilingual websites and implementing a new CRM (Salesforce)
    • Visualised and crafted all creative briefs, business cases, editorials, email marketing campaigns, product videos, and competitions for trade magazines and social media
    • Strategised across all marketing channels: SEO, paid advertising, and automation
    • Identified marketing processes to enhance the efficiency of marketing activities within the company
    • Project managed multiple translations and proofreading of technical documents for global partners, including Wickes, Travis Perkins, B&Q, and DEWALT (B2C)
    • Construction
    • Results: Grew Youngman from a regional seller of construction products to a company with a global reach until the Wernerco takeover
    • Grew a six-person team and enhanced digital marketing strategies, resulting in a 55% growth in online revenue over seven years
    • Business turnover increased from £8.2 million in 2009 to £17.5 million in 2015
    • Established a new CRM system, modernising the company's sales structure
    • Held considerable influence within the organisation, playing a crucial role in shaping decisions in marketing and beyond
    • Worked my way up from Marketing Assistant to Group Marketing Manager

Education

Marketing And Business - Marketing

Durham University
Durham
09-2009

Skills

  • CRM management
  • Email marketing
  • Web analytics
  • SEO strategies
  • Customer segmentation
  • Lead generation
  • Campaign optimisation
  • Digital marketing
  • Project management
  • Marketing analytics
  • Campaign management
  • Competitive analysis

Timeline

Group Marketing Manager

Degafloor
06.2024 - 04.2025

Consultant

Insite Life
07.2023 - 05.2024

Digital Marketing Specialist

OEUK (Offshore Energies UK)
05.2022 - 06.2023

Marketing Operations Manager

Ricoh Europe
07.2017 - 12.2019

Marketing Campaign Manager

Barclays UK
08.2014 - 07.2017

Group Marketing Manager

Youngman Group/Wernerco
03.2009 - 07.2014

Marketing And Business - Marketing

Durham University

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Ryan Webb