Ryan Sprake

Hippo Digital designs and delivers digital services on a consultancy basis, working across public and private sector. Employing around 500 people, Hippo deliver meaningful, customer-focused transformation by combining data-informed evidence, human-centred design and engineering to support organisations scale digital delivery and upskill internal teams

As one of three performance analysts across the company, my role was to work with internal and external client stakeholders, project managers and designers to understand their needs create data-informed proposals and solutions, putting the user at the forefront of the experience and introducing Agile methodologies to allow a more reactive and creative process

Examples of projects I worked on include:

• Consultant for NHS - login
• Ran daily / weekly / monthly reports and produced corresponding dashboards
• Collected user feedback - analysed data and delivered monthly insight meetings to directors
• Worked with UI, UX and website designers to analyse app and web traffic and ensure tagging was in place and accurate for what we wanted to measure
• Worked with content design to analyse help and information pages to monitor effectiveness, making recommendations as required

• Consultant for DEFRA
• Worked with several departments within Defra to update and modernise the websites and information available
• Supported DEFRA teams to bring them in line with current government guidelines around digital accessibility
• Liaised with department directors to set the groundwork for creating a centralised analytical team to work across all areas
• Cleaned and codified data and data collection
• Delivered KPI guidelines for the departments to facilitate tracking and measurement of data

• Consultant for NHS - Proxy Alpha
• Worked across UI, UX, tech, UR and delivery teams to centralise a data collection model
• Created a performance framework for when the project went live
• Created and distributed surveys to potential users to collect data
• Analysed the collected data and delivered insight and recommendations for the project
• Liaised with 2 different GP data companies to collect and centralise data
• Collected data from GP practices to analyse receptibility to the project and staff needs / wants
• Delivered the analytics and performance framework pieces to the Alpha board directors and successfully moved the project into Beta phase - 7 prior attempts to move from alpha had previously failed

• Due to a period of ill health and a change in my personal circumstances I took some time out of work to focus on my recovery

• Creating, maintaining and monitoring alerts within Adobe Analytics to measure the health of the website
• Adhering to strict timeframes with regard to producing reports and building requested reports or dashboards, liaising with key stakeholders to understand their needs and what is necessary to drive action within the business
• Working closely with tech and UX teams providing data on A/B testing to help inform decision making
• Producing monthly reports for business stakeholders based upon internal vs
• BRC data to measure success and monitor KPIs
• Liaising with two international teams to document and tag all areas of the website, continually improving the scope of data collection and maintaining reliability of our reporting
• Helping to create and deliver training to colleagues in the use of Adobe Analytics and Report Builder allowing them to provide for themselves when data is required rather than analysis
• Producing and maintaining a series of dashboards and working closely with key stakeholders to facilitate growth of external markets, expanding the George brand across Europe and allowing for region specific marketing budget

• Creating and maintaining both business-as-usual and ad-hoc reports for Senior Directors, Regional managers and Subject Matter Experts to facilitate the establishment and achievement of Key Performance Indicators
• Creating data uploaders and exporters using VBA to facilitate the easy collation of large datasets within Excel and Access

• Creating and maintaining both standard and ad-hoc reports for Leeds and Cape Town Contact Centres along with 3rd party Partner Contact Centres
• Liaising with colleagues of all levels to understand requirements of work requests, managing expectations based on the criteria supplied
• I also provide support after the reports are distributed for any additional amendments or feedback if necessary
• Informal trouble shooter for technical issues where I have experience in the business -experienced in the use of many current and legacy systems including Oracle BI, RightNow, DataCash, ATG, DemandWare and Remedy as well as Microsoft Office products