RYAN KEOGH
Ealing,United Kingdom
Summary
A highly motivated and results-driven sales professional with a strong track record in lead generation, pipeline development, and exceeding KPIs. With a strong background in inside sales, where I have consistently surpassed performance targets, I have successfully cut my teeth in sales whilst operating in very competitive industries, during hard economic times for consumers and publicans. While I can’t flaunt a huge experience as an AE, I am now ready to make my move into closing some big deals!
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work history
Senior Sales Development Representative
Pure Storage
10.2024 - 06.2025
See below with additional responsibilities of:
- Executing high-impact strategic campaigns that drove 190%+ pipeline attainment quarters
- Spearheaded partner collaboration initiatives, resulting in increase in inbound-sourced opportunities (CDW, Bytes, Softcat, Ethos)
- Actively mentored SDRs, enhancing team performance and call effectiveness
Sales Development Representative
Pure Storage
07.2023 - 06.2025
As Inside Sales at Pure Storage, I drive net-new business across the UK Commercial sector and Managed Service Provider (MSP) space. Focused on winning new logos, I partner closely with field sales, marketing, and channel to generate and progress quality pipeline currently exceeding $29.5M in 2 financial years.
Category Development Manager
Unity Wines (Bidfood)
09.2021 - 07.2023
- Developed and executed national telemarketing campaigns in collaboration with marketing leadership
- Managed UK territory of 50 customers and 3,000+ prospects, driving increased sales volumes through consultative selling
- Educated customers on new product offerings, successfully converting conversations into revenue-generating opportunities
- Acted as first point of contact for new customers, identifying opportunities and supporting field sales teams
Education
BTEC Level 3 Diploma - Business Studies
Nottingham College
01.2016 - 01.2018
BA (Hons) - Business Studies
Sheffield Hallam University
01.2018 - 01.2021
Skills
- NNL
- Lead Generation
- Pipeline Development
- Negotiation
- Objection Handling
- Stakeholder Management
- Relationship Building
- Strategic Prospecting
- CRM (SFDC)
- Forecasting
- Partner Engagement / Enablement
- Distributor Collaboration
Accomplishments
Pure Storage
· Achieved 125%+ of opportunity generation targets and 175%+ of pipeline targets over 22 months.
· Secured major new logos meetings, including Pension corp, NexGen, IQVIA, Illumina and Gatwick Airport.
· Built and nurtured strategic partnerships, leading to inbound pipeline generation from channel partners.
· Led a competitive takeout campaign, generating 20+ in quarter opportunities against NetApp, Dell, and HPe.
· Promoted to Senior SDR after successfully completing the internal career development program and panel interviews.
Unity Wines
· Ranked as the #1 telemarketer for alcohol sales (conversion rate) in FY22/23, earning an invitation to the presidents club trip.
Consistently exceeded KPIs,achieving a 30% contract closing rate.
Timeline
Senior Sales Development Representative
Pure Storage
10.2024 - 06.2025
Sales Development Representative
Pure Storage
07.2023 - 06.2025
Category Development Manager
Unity Wines (Bidfood)
09.2021 - 07.2023
BA (Hons) - Business Studies
Sheffield Hallam University
01.2018 - 01.2021
BTEC Level 3 Diploma - Business Studies
Nottingham College
01.2016 - 01.2018
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