Ryan Jones
Sandiacre,Derbyshire
Summary
Senior SEO and organic growth specialist with 10+ years' experience driving measurable revenue through search, content strategy, and experimentation.
Proven track record of scaling organic revenue from £200,000 to £1,000,000+ annually in ecommerce and contributing to 45% MRR growth in SaaS through SEO-led acquisition. Experienced across agency, in-house ecommerce, and B2B SaaS environments.
Specialises in technical SEO, content-led growth, structured experimentation, and proving the commercial impact of organic search.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work history
Marketing Manager
SEOTesting
2023.04 - Current
Sole marketing lead for a B2B SaaS platform enabling SEO professionals to run controlled experiments and prove SEO impact.
Own and execute the organic and content growth strategy across SEO, content marketing, email, and product positioning.
Impact:
- Contributed to 45% MRR growth during tenure
- Owned SEO strategy in a competitive SaaS vertical
- Developed search-led content strategy targeting high-intent SEO professionals
- Built SEO testing case studies and product-led content to convert organic traffic into trials
- Translated complex product features into commercially compelling messaging
SEO Specialist
Land of Rugs
2021.04 - 2023.04
Full ownership of organic search strategy for a highly competitive ecommerce retailer.
Impact:
- Increased annual organic revenue from £200,000 to £1,000,000+
- Led technical SEO improvements across PDPs and PLPs
- Designed and executed link acquisition campaigns securing placements on MSN, The Spruce, Mic, Homelight, and Uswitch
- Managed content operations, including briefing and overseeing external writers
- Conducted systematic A/B and Pre/Post tests on meta titles, descriptions, and on-page content.
Promoted from SEO & Marketing Executive following early performance.
SEO & Marketing Executive
Land of Rugs
2020.12 - 2021.04
More details upon request.
Digital Marketing Consultant (Part-Time)
Imaginaire Digital
2017.10 - 2020.08
More details upon request.
Technical Sales Executive
Advanced Commercial Interiors
2017.10 - 2020.08
More details upon request.
Web Development Apprentice
Spencer Academies Trust
2017.03 - 2017.10
More details upon request.
Internet Marketing Apprentice
JDR Group
2015.08 - 2017.01
More details upon request.
Education
GCSEs -
Kirk Hallam Community Academy
2010.09 - 2015.05
Skills
- Technical SEO & Site Architecture
- SEO-Led Revenue Growth
- Ecommerce SEO
- SaaS Organic Acquisition
- On-Page & Content Optimisation
- Link Acquisition & Digital PR
- SEO Testing & Experimentation
- Search-Led Product Marketing
- GA4 & Search Console Analysis
- Organic Growth Strategy
Timeline
Marketing Manager
SEOTesting
2023.04 - Current
SEO Specialist
Land of Rugs
2021.04 - 2023.04
SEO & Marketing Executive
Land of Rugs
2020.12 - 2021.04
Digital Marketing Consultant (Part-Time)
Imaginaire Digital
2017.10 - 2020.08
Technical Sales Executive
Advanced Commercial Interiors
2017.10 - 2020.08
Web Development Apprentice
Spencer Academies Trust
2017.03 - 2017.10
Internet Marketing Apprentice
JDR Group
2015.08 - 2017.01
GCSEs -
Kirk Hallam Community Academy
2010.09 - 2015.05