Ryan Folland
Reading,United Kingdom
Summary
Proven Head of Sales experienced in driving revenue growth and leading high-performing teams. Achieved annual revenues of £1 to £1.5 million with profit margins of 10 to 15% by developing strategic sales plans and building strong relationships with manufacturers and distribution partners. Focused on leveraging an extensive existing client base with resellers in the UK to deliver exceptional sales results and enhance customer satisfaction.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Head of Sales
Meetingstore
Reading, Berkshire
02.2022 - 05.2026
- Established strategic partnerships to enhance customer acquisition and revenue generation.
- Secured significant sales to consistently exceed quota and support company objectives.
- Analysed competitor activities to formulate innovative selling strategies.
- Tailored communication and sales approaches to match diverse client needs and preferences.
- Oversaw the management of key accounts, ensuring high levels of customer satisfaction and loyalty.
- Coordinated with internal teams, including product development and customer service, to meet client needs effectively.
- Guided clients through the buying process, from initial inquiry to closing the sale, ensuring a smooth and positive experience.
- Optimised sales methods to best acquire, develop and retain customers.
- Prepared detailed sales reports and forecasts for senior management, providing insights into sales activities and outcomes.
- Utilised CRM systems to track interactions with clients, manage sales pipeline, and optimise sales processes.
- Managed sales forecasts and reports, providing accurate data to inform executive decision-making.
- Organised and participated in industry events, exhibitions, and networking functions to promote the company and its products.
- Fostered relationships with key clients to secure repeat business and generate new leads.
- Mentored sales representatives to demonstrate proven sales strategies and apply best practices.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Developed innovative marketing campaigns to drive substantial sales.
- Coordinated with the marketing department to create effective promotional campaigns, boosting brand visibility and sales.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
Inside Sales Representative
Quantum Marketing
Reading
03.2018 - 02.2019
- Generated high-quality leads for vendors, significantly boosting sales performance.
- Delivered marketing campaigns that met acquisition and conversion targets through effective pipeline management, prioritising quality leads.
- Analysed marketing and sales data while collaborating with sales and product teams to understand how specific marketing activity translates into customers.
- Developed insights and recommendations for optimisation to achieve revenue targets while refining processes to enhance customer acquisition.
Full Time Parent
Reading
02.2017 - 03.2018
Self-Employed
Freelance Handyman
Reading
01.2016 - 10.2017
- Supported diverse projects in interior painting, carpentry, and appliance fitting and removal, contributing to project completion and client satisfaction.
Salesman
DG Solutions Limited
Reading
10.2016 - 02.2017
- Conducting door to door sales and market research and prompting possible products the client may require to ensure their home is energy efficient.
- In turn, this secured sales visits and client appointments.
- Trained and mentored team representatives.
Skilled Labourer
Workmates Limited
Reading
04.2010 - 09.2016
- Responsible for labouring on a variety of small and large projects including: working as a Demolition Operator for Bowmer & Kirkland; removing and disposing of building materials in a safe manner.
- Installing and conducting stock take of reclining chairs at a Showcase Cinema and installing fire-proof light casings at a hotel for Orion Group.
Telesales Representative
Craftmatics
Reading
01.2009 - 04.2010
- Responsible for calling potential customers and booking in appointments.
- I have had best sales representative on several occasions and have demonstrated strong communication and sales skills and the ability to perform under pressure.
Education
NOCN Entry Level Award - skills towards enabling progression in Motor Mechanics (step-up) (Entry 3)
Reading College
Reading06-2008
Skills
- Sales forecasting
- Revenue growth strategies
- Customer acquisition
- Sales cycle management
- Revenue optimization
- Account management
- Key account management
- Sales and market development
- Cross-selling and upselling
- CRM utilization
- Strategic planning
- Data analysis
- Customer relations
- Marketing campaign development
Availability
Thank you for taking the time to consider my application, I am available to speak over the phone or come for an interview anytime Monday to Friday using the contact details stated above.
Certification
- Logitech Certified
- Yealink Certified
- Yealink Pro Audio Certified
- Neat Certified
- Poly Certified
- Maxhub Certified
Timeline
Head of Sales
Meetingstore
02.2022 - 05.2026
Inside Sales Representative
Quantum Marketing
03.2018 - 02.2019
Full Time Parent
02.2017 - 03.2018
Salesman
DG Solutions Limited
10.2016 - 02.2017
Self-Employed
Freelance Handyman
01.2016 - 10.2017
Skilled Labourer
Workmates Limited
04.2010 - 09.2016
Telesales Representative
Craftmatics
01.2009 - 04.2010
NOCN Entry Level Award - skills towards enabling progression in Motor Mechanics (step-up) (Entry 3)
Reading College