Summary
Overview
Work history
Education
Timeline
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RYAN DAVISON

RYAN DAVISON

Cromer,Norfolk

Summary

People buy from people. I enjoy forging relationships with clients, built on trust, a 'can do' attitude and honest advice, with a focus on B2B sales. I am adept at using narrative, to tell compelling brand stories, creating more emotive connections with clients.

A dedicated and conscientious individual, with managerial, business development and sales experience, I have a proven track record working to targets in the commercial high end furniture industry.

Overview

2026
2026
years of professional experience

Work history

Senior Manager - Key accounts A&D and End Users

Moroso Inc
New York, New York
04.2024 - 11.2025
  • Assigned to U.S subsidiary to strengthen business reputation and market visibility across NY Tri-state region.
  • Crafted strategic account plans for A&D clients, reshaping business engagement and outreach tactics in contract market.
  • Developed business by identifying and creating new opportunities.
    Established valuable connections to strengthen partnerships.
    Re-established and nurtured key customer relationships, to ensure longer term growth.
  • Strengthened Moroso Inc's reputation for professionalism and service levels within NY contract market, guiding sales support team in best practices for a more seamless customer experience.
  • Orchestrated internal conflict resolution to support efficient workflows through an empathetic leadership style, contributing to a more favourable work atmosphere.
  • Provided monthly and quarterly forecasts against agreed targets to support pipeline reviews.
  • Exceeded sales target by $250k, establishing a robust pipeline for 2026.
  • Delivered strategic counsel and assistance to E.V.P for N.A as required
  • Secured a stream of high profile new business opportunities for JPMorgan Chase in N.A and LATAM, a roll out within N.A for the banks 'new' Wealth management program, forming part of the banks' new V.I for their JPMC Sapphire Lounges airport expansion, as well as providing custom built product solutions in excess of $390k for JPMC's $3B, Global HQ, at 270 Park Avenue.
  • Established a strong network among industry influencers, across GC's, PM/QS, Agents and A&D, hosting monthly networking events, which was non existence prior to my arrival.
  • Increased brand awareness through frequent and consistent messaging, via vendor presentations and new product pitches.
  • Represented the business at conferences and trade fairs to further elevate brand visibility and reputation.
  • Hosted and curated showroom events, showroom presentations to better activate the flagship store, also hosting dedicated project visits.
  • Coordinated training sessions for the top 5 commercial dealerships operating in NYC, enhancing product understanding and utilisation.
  • Managed all strategic End User outreach across sectors such as legal, finance, TMT, RE, ensuring effective and appropriate engagement.


Noteworthy Projects: JPMC Financial Centres roll out $225k [ongoing] / JPMC Global HQ $390k / SACS K12 Academy $100k.

Consultancy work

Freelance
New York, New York
08.2025 - 08.2025
  • Conducted thorough research for MOROSO's parent company, to provide tailored recommendations and strategic initiatives for Moroso Inc.

09.2022 - 03.2023

Sabbatical - Travelling Thailand and Laos

Strategic Business UK & IRE

Moroso Ltd
London, City of London
02.2021 - 08.2022
  • Troubleshooting to improve revenues and sales pipeline
  • Resetting and refining the business's focus, agenda, and vision
  • Re-engaging with key A&D personnel, specializing in workplace interiors, garnering market intelligence through senior level contacts, with a focus on larger, project opportunities, to increase deal size
  • Increasing turnover 14% YoY
  • Exploiting pre-existing leads: better qualifying, refining, and closing opportunities
  • Recruitment of new sales personnel
  • Rationalizing the businesses' approach to commercial furniture dealerships: Implementing a six-figure commercial agreement with one of the fastest growing dealerships in the U.K
  • Collaborating with the Global Business development manager on strategically important clients, for both domestic and international opportunities, targeting specific brands within, corporate workplace and hospitality sectors
  • Re-establishing direct connections and new working relationships, with specific blue-chip clients, leading to the inclusion of the brand into Amazons' EMEA wide furniture standards; strategizing with both the U.S subsidiary and Headquarters, to achieve 'preferred supplier' status for Google in N.A, EU, APAC, UK&IRE.
  • Working to bring MOROSO's new, turnkey Contract division to market, in close collaboration with the Contract Division's Sales Director at Headquarters - helping secure mock up room status for an 86 key boutique Hotel, in Mayfair through competitive tender.

Noteworthy Projects: Sumitomo Mitsui Bank Co £250k / BP £ 275k / NIKE UK+EU Roll out of 'NIKE-LIVE' concept stores

12.2019 - 12.2020
  • Sabbatical - Traveling throughout Thailand.

Executive Vice President UK & IRE

Moroso Ltd
London, City of London
01.2018 - 11.2019
  • Entrusted with the day-to-day running of the brand's UK subsidiary, with full P&L responsibilities, accountable to the board of Directors
  • Required to present investments, budgets and forecasts to the President, Head of Sales and Head of Finance in Italy
  • Tasked with managing sales, sales support, logistics, finance, marketing personnel and third party partner companies, from the companies' flagship London showroom
  • Fully, responsible for overarching strategy, to continue and grow the brand's presence, both in the UK and the Republic of Ireland
  • Generated record sales within the London operation, at profitable margins, achieving turnover of £3.5M, representing a near 25% increase YoY
  • Driving customer service excellence and ensuring brand recognition was maintained
  • Chief liaison between the parent company, to better support the UK branch's sales efforts
  • Managed and maintained, high level, senior relationships in key architectural practices and key end user organizations at C-Suite level
  • Defined and implemented sales plans, sales budgets and individual sales targets
  • Provided close mentoring, and practical, actionable advice to the sales team
  • Maintained and further developed exclusive partnerships with high level partners for co-branding opportunities, Audia bespoke auditorium seating, Golran luxury hand knotted rugs
  • Identified, interviewed, and appointed agency partners to assist with PR campaigns
  • Identifying, selecting and budgeting for annual events programme[s] to participate in, in close collaboration with HQ

Noteworthy Projects: M&G £335k / Amazon European project bundle £320k

Business Development Manager UK & IRE

Moroso Ltd
London, City of London
01.2017 - 01.2018

Initiated and entrusted with the business development activities of the UK office, researching and identifying key areas for the business to look at, in order to grow a pipeline of new project opportunities, reporting directly to the EVP and feeding into the A&D sales team.

Established and developed the brands' presence within the RoI, identifying, managing and developing local dealer networks to drive revenue

Noteworthy Projects: Publicis 2TVC £250K/ Microsoft EMEA HQ £ 185K/ Lodha Lincolns Inn Square £175k

Senior Sales Executive

Moroso Ltd
London, City of London
01.2010 - 01.2016


Tasked with generating sales, against annual targets. Focusing on commercial office and luxury hospitality markets, fostering and managing strong working relationships with key contacts to secure specifications, whilst negotiating commercial terms to help ensure profitable margins. Progressing to Senior Sales Executive within that time

Noteworthy Projects: Carnival Cruises QM2 Euros 725k/ Lexus Vision 2020 - EU roll out 240 sites / JLR Global Auto show roll out £400k / Publics UK sites £340k & £275k / Qatar Airways Lounge roll out £ 275k / JW Marriott Absheron 5 star Hotel Baku £250k / Google CSG Super HQ £200k / HSBC Private Bank £ 130k

A&D Sales Executive

Vitra UK
London, City of London
01.2006 - 01.2009

Managing and developing, select, A&D and D&B accounts within London to increase business against set targets. Shortlisted for salesperson of the year 2007 "Mixology Awards".

Graduate Sales Program

Vitra UK
London, City of London

Education

BA Hons - Sports Sociology

University of Brighton
2005

Timeline

Consultancy work

Freelance
08.2025 - 08.2025

Senior Manager - Key accounts A&D and End Users

Moroso Inc
04.2024 - 11.2025

09.2022 - 03.2023

Strategic Business UK & IRE

Moroso Ltd
02.2021 - 08.2022

12.2019 - 12.2020

Executive Vice President UK & IRE

Moroso Ltd
01.2018 - 11.2019

Business Development Manager UK & IRE

Moroso Ltd
01.2017 - 01.2018

Senior Sales Executive

Moroso Ltd
01.2010 - 01.2016

A&D Sales Executive

Vitra UK
01.2006 - 01.2009

Graduate Sales Program

Vitra UK

BA Hons - Sports Sociology

University of Brighton
RYAN DAVISON