Rutuja Surase
Guildford,Surrey
Summary
Data-driven business and marketing professional with over 3 years of experience in driving growth and identifying market opportunities. Achievements include a 50% increase in organic traffic, a 30% improvement in conversion rates, and a 35% enhancement in customer engagement. Skilled in market research, competitive analysis, and go-to-market strategy development, with a strong focus on stakeholder collaboration. Aiming to utilize analytical and client-focused expertise to foster revenue growth and business expansion in a business development role.
Overview
5
5
years of professional experience
Work history
Digital marketing executive
Octopulse - Digitlal Platform
Guildford, Surrey
2024.09 - Current
- Led multi-channel initiatives to drive lead generation and pipeline growth, contributing to measurable increases in traffic and customer acquisition
- Conducted SEO and performance audits identifying 50+ improvement areas, increasing organic traffic by 50% and improving keyword rankings
- Utilised Google Analytics and Looker Studio to analyse user behaviour and market trends, delivering data-driven recommendations to improve engagement by 35%
- Developed and executed targeted campaigns across multiple platforms, improving click-through rates by 25% and audience engagement by 40%
- Conducted market research with 100+ customers, identifying customer needs and new business opportunities within the Health & Personal Care sector
- Designed a go-to-market strategy targeting 30+ potential business clients, supporting expansion into new market segments
Marketing assistant
Trendz Digital
Maharashtra, India
2022.08 - 2023.01
- Delivered SEO and content optimisation strategies, increasing search visibility by 30% and maintaining 80% of high-performing content
- Built performance dashboards to track customer acquisition funnels, improving campaign ROI by 40%
- Conducted competitor benchmarking across 10+ brands to identify market gaps and growth opportunities
- Implemented structured content and campaign planning processes, increasing engagement by 45% and improving operational efficiency
- Contributed to sustainability-focused campaigns, enhancing engagement with eco-friendly product lines by 25%
Social Media & Marketing Assistant
UniText E-Commerce Platform
Maharashtra, India
2021.02 - 2021.07
- Supported customer segmentation and value proposition refinement, contributing to a 2% increase in market share
- Analysed performance metrics to improve user experience and increase website traffic by 8%
- Executed data-driven campaigns improving conversion rates by 20% and engagement by 40%
- Managed product listings and digital campaigns, improving click-through rates by 18%
- Implemented CRM-driven lead management processes, improving response time by 30% and increasing lead retention
Education
Master of Science - International Business
University of Surrey
Uny Lelant, Cornwall 02/2023 - 02/2024
Bachelor of Business Administration - International Business
University of Pune
India 06/2021 - 06/2022
Skills
- Business Development & Market Expansion
- Competitive Analysis & Market Research
- Data Analysis & Performance Tracking
- Competitive Analysis & Market Research
- Customer Engagement & Retention
Technical Skills:
Google Analytics (GA4), Looker Studio, HubSpot CRM, SEMrush, Google Search Console, Excel, SQL (basic), Canva, Shopify, Google Ads
Timeline
Digital marketing executive
Octopulse - Digitlal Platform
2024.09 - Current
Marketing assistant
Trendz Digital
2022.08 - 2023.01
Social Media & Marketing Assistant
UniText E-Commerce Platform
2021.02 - 2021.07
Master of Science - International Business
University of Surrey
02/2023 - 02/2024
Bachelor of Business Administration - International Business
University of Pune
06/2021 - 06/2022