RUTIKA GHODEKAR
High Wycombe,Buckinghamshire
Summary
Results-driven senior market analyst offering 13(+) years of experience in data analysis and interpretation. Proficient in extracting valuable insights from complex datasets and convert them into actionable insights. Hands-on leader with exceptional organisational, critical thinking and prioritisation skills. Thrives under pressure and adapts to challenges with ingenuity and resilience.
Overview
13
13
years of professional experience
Work history
Senior Commodity Analyst
Mintec Limited
Bourne End, Buckinghamshire
10.2021 - Current
- Apply strong analytical skills to deliver strategic and actionable commodity insights to the food retail and manufacturing clients.
- Interpret commodity prices using technical, fundamental, macro-economic, and consumer trend analysis.
- Utilise data visualisation tools to deliver compelling and well-articulated presentations for internal and external stakeholders.
- Formulate and built cost models for clients using key commodity prices.
- Liaise with internal stakeholders and work cross-functionally with teams to drive implementation of key projects.
- Build strong relationships with external stakeholders (retailers, food manufacturers) and help them manage commodity price risks.
- Plan, initiate and independently lead strategic projects- manage the project flow, resource allocation and team deliverables.
- Devise and lead operational changes to generate significant improvements and measurable results in line with business objectives.
- Lead and train analysts on commodity markets, Mintec insight tools, and company processes.
Commodity Intelligence Analyst
Mintec Limited
10.2017 - 09.2021
- Interpret data, analyse commodity prices, generate insights, and prepare market outlook reports.
- Establish & maintain valuable relationships with key stakeholders and support them with the specialist market knowledge.
- Client engagement- client presentations, help in negotiations and handle client queries.
- Feed analytics platform with commodity/market intelligence by performing secondary and primary research.
- Build and maintain contacts in the industry, and collate information from key industry participants by telephone, email, and face-to-face meetings.
- Challenge, refine, and improve operational processes to achieve improvement in productivity and quality of service.
- Participate in New Product Development (NPD) activities- provide recommendations/ requirements and test the analytics product at various stages.
- Contribute to media articles with market insights and present live webinars.
Market Research Analyst (Contract)
Mintel
London
04.2016 - 12.2016
- Produce FMCG, Retail, Food & Food Service, Consumer Electronics, Pharmaceuticals, and Healthcare reports.
- Analyse the complex data sets and produce informative insights for internal teams and clients.
- Client query handling and work as the main point of contact between the project manager and client.
- Lead market research for different sectors, using qualitative and quantitative research methods.
- Manage quantitative surveys involving focus groups with large number of participants.
- Regulate face-to-face and virtual interviews across high-profile surveys.
- Perform market sizing, market segmentation, brand evaluation and competitor analysis.
- Analyse and collate current trend and macroeconomic forecasts to predict future market size.
- Handle FMCG consulting projects with market advisory content, consistently meeting budgetary and deadline requirements.
- Liaise with internal stakeholders and optimize the results by taking insightful initiatives.
Senior Research Associate (Food and Beverages)
MarketsandMarkets
Pune
08.2012 - 12.2014
- Accountable for the collection of raw data from various primary and secondary sources and analyse and interpret the same using both quantitative and qualitative techniques.
- Preparation of client proposals, client briefings, questionnaire, discussion guide (DG) and designing customised research projects.
- Write analytical reports for consumer goods using qualitative techniques such as in-depth trade interview with experts across the globe and target focus groups.
- Apply various analysis techniques such as price analysis, cost analysis required for financial reports.
- Use SWOT, PEST, Porter's Five Forces analysis, supply chain analysis to generate insightful reports for clients.
- Evaluate market effectiveness by using market techniques like product positioning, product and market segmentation, customer analysis, competitor analysis, marketing mix modelling and risk analysis.
- Forecasting market demand as well as key insights for the product development and product positioning.
- Work on ad hoc projects, consulting assignments and writing in-depth syndicated reports.
Marketing Coordinator
Dhanuka Agritech Limited
Pune
02.2011 - 05.2012
- Responsible for coordinating various activities within the marketing department.
Marketing Executive
Vasumitra Life Energies Pvt. Ltd.
Pune
05.2010 - 01.2011
- Content writing for various promotional materials like leaflets, folders, posters.
Education
Master of Business Administration (Marketing), First Class -
Institute of Management and Research, University of Pune, India
Bachelor of Science (Horticulture), First Class - undefined
Shreemant Shivajiraje College of Horticulture, Mahatma Phule Krishi Vidyapeeth, India
Skills
- Analysis and interpretation of large data sets
- Market intelligence and research
- FMCG and agricultural commodities
- Qualitative and quantitative market research techniques
- In-depth interviews, focus groups, and online surveys
- Word, PowerPoint, and Advanced Excel and Power BI
Accomplishments
- Speaker at Global Berry Congress (2019), Rotterdam, the Netherlands
- Quoted by reputed media publications- Financial Times and The Grocer
- Interviewed by BBC on key commodity markets
- Increased the price forecast accuracy of commodity market outlook reports from 63% in 2022 to 78% in 2023
- Initiated the launch of meat cuts project increasing the client engagement and satisfaction
Additional Information
Note: I am a British Citizen and do not require sponsorship for work.
References
References available upon request.
Timeline
Senior Commodity Analyst
Mintec Limited
10.2021 - Current
Commodity Intelligence Analyst
Mintec Limited
10.2017 - 09.2021
Market Research Analyst (Contract)
Mintel
04.2016 - 12.2016
Senior Research Associate (Food and Beverages)
MarketsandMarkets
08.2012 - 12.2014
Marketing Coordinator
Dhanuka Agritech Limited
02.2011 - 05.2012
Marketing Executive
Vasumitra Life Energies Pvt. Ltd.
05.2010 - 01.2011
Master of Business Administration (Marketing), First Class -
Institute of Management and Research, University of Pune, India
Bachelor of Science (Horticulture), First Class - undefined
Shreemant Shivajiraje College of Horticulture, Mahatma Phule Krishi Vidyapeeth, India
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