Ruth Stainton

• Contributed to shaping agency strategy and building client partnerships.
• Drove impactful campaigns aligned with business objectives.
• Leveraged over 25 years of retail marketing experience in campaign strategy, development and account management.
• Specialised in marketing communications and omnichannel strategy development.
• Delivered integrated solutions to enhance customer engagement across diverse markets.
• Fostered collaboration to achieve measurable results for clients.
  Implemented strategic retail and shopper marketing solutions for leading FMCG brands.

Established and directed UK office for leading US commerce agency owned by Omnicom. In the last 4 years I consistently grew the business by +10 year in year.

• Developed new business strategies, securing diverse clients in food, drink, DIY, pet care, and toys.
• Expanded and nurtured multidisciplinary team across planning, account management, creative, and e-commerce.
• Held P&L responsibility, ensuring sustained growth and achievement of financial targets.
• Formulated agency service development and growth strategies to enhance market position.

Acted as senior client lead for all key accounts, fostering strong relationships.

• Directed complex projects to successful completion.
• Secured new clients through targeted marketing campaigns.
• Fostered partnerships to expand business opportunities.
• Identified market trends, leading to business expansion opportunities.
• Built harmonious work environment with strong leadership skills.
• Enhanced staff morale with effective communication and engagement strategies.
• Drove innovation for improved product offerings.
• Negotiated profitable contracts, increasing company revenue.
• Developed effective business strategies for sustained growth.
• Oversaw financial operations for fiscal control and profitability.
• Built harmonious work environment with strong leadership skills.
• Created and led successful business culture focused on performance.
• Directed day-to-day work of 15 employees and motivated teams to exceed objectives.
• Recruited and managed senior staff with focus on delivering clear results.
• Worked with board of directors to establish objectives and decisively lead operations.
• Established budgets based on historical, current and forecasted business data.
• Served as official representative of organisation to public groups or government agencies.

Appointed as agency lead following structural changes within organisation.

Conducted comprehensive review of agency positioning and service offerings.

• Rationalised service proposition giving greater clarity to prospective clients. Won first big client within 1 month of this change.
• Identified new business opportunities, leading to market expansion.
• Implemented rigorous financial controls, improving overall profitability.
• Oversaw all aspects of daily operations, ensuring smooth running of organisation.
• Increased overall operational efficiency by implementing new management strategies.
• Developed strategic business plans, enhancing corporate vision and objectives.

• Developed customised solutions for complex customer issues.
• Enhanced client satisfaction by developing and implementing service improvement strategies.
• Managed key accounts for increased business retention.
• Identified potential business opportunities during client interactions, maximised revenue generation opportunities through these insights.
• Built long-term relationships with key stakeholders for sustained growth of company.
• Analysed client feedback, made necessary adjustments to services.
• Oversaw all client communications, ensured consistency in messaging across various platforms.

• Developed marketing strategies for effective brand positioning, aligning objectives with business goals.
• Identified and crafted award entries. Successfully won over 10 industry awards
• Directed content creation to boost organic traffic across digital platforms.
• Administered budget planning, ensuring cost-effective operations within department.
• Analysed competitors' activities to stay informed on industry dynamics.
• Negotiated contracts with external agencies, securing advantageous terms for company.
• Devised product launch plans that facilitated successful market entry and uptake.
• Implemented SEO practices to enhance website visibility and engagement moving company from page 25 on Google to page 1
• Conducted market research to identify emerging opportunities and refine target audiences.

• Conducted comprehensive competitor analysis to strategically position products in market.
• Developed new customer relationships, leading to increased market share.
• Enhanced brand visibility through impactful marketing campaigns and advertising strategies.
• Executed market research to inform strategic decision-making processes.
• Generated new leads and conversions via targeted marketing initiatives.
• Secured partnerships by attending networking events to expand professional networks.
• Implemented and monitored digital marketing campaigns, ensuring alignment with growth objectives.

• Aligned innovation strategies with overall business objectives through collaboration with leadership teams.
• Developed and launched two new services that significantly increased profit margins.
• Partnered with external agencies to incorporate diverse perspectives into product development.
• Coordinated research activities, resulting in breakthrough discoveries in product design.
• Conducted market analysis to uncover opportunities for disruptive innovations.

• Developed and launched new commerce-led editorial division at Redwood, providing new service proposition for DTC focused brands .
• Developed profitable business model with Creative Director over three years from inception.
• Managed commercial relationships for major client valued at £10 million, including negotiating large scale procurement reviews.
• Oversaw client management, financial operations to drive profitable growth.

• Collaborated with CEO to formulate comprehensive marketing strategy.
• Executed marketing plan, managing agencies for effective delivery of TV, PR, radio, and print advertising.
• Wrote briefs and managed production process for on average 5 radio campaigns every week.
• Established SEO practices to enhance website visibility and engagement.
• Developed strategies for optimal brand positioning and customer loyalty.
• Conducted competitor analysis to monitor industry trends and dynamics.
• Aligned marketing objectives with business goals for coherent strategy execution.
• Coordinated with sales departments to integrate supplier involvement in campaigns.
• Supervised team performance through ongoing feedback and annual reviews.
• Negotiated contracts with external agencies, securing optimal terms for company.
• Aligned marketing objectives with business goals, ensuring coherent strategy implementation.