Results-driven sales professional with expertise in customer relationship management software and KPI analysis. Specialises in competitor analysis, customer retention strategies, and sales reporting, enhancing pipeline management for business growth. Focused on utilising these strengths to support organisational success and meet strategic goals.
Overview
16
16
years of professional experience
2
2
years of post-secondary education
Work history
Sales Manager
Advanced Business Solutions, through Acquisition of Pellcomp Software Limited
06.2021 - 06.2026
Owned net new and account management across sub-sector day-to-day activities.
Manage personal sales target alongside team leadership duties.
Drive 100% financial year 2025 target attainment.
Achieve 163% in financial year 2023 target, and 154% in 2024.
Responsible for £6 million Annual Recurring Revenue.
Handle key accounts to keep revenue coming consistently.
Embed SaaS licensing, modernising customer base and maximising revenue.
Provide development feedback to shape sector and customer-led product roadmap.
Oversee client move from legacy systems to web-based replacements.
Implement HubSpot and proposal tools to automate internal processes.
Manage customers to drive upsell and customer satisfaction.
Oversee customer migration from legacy licensing into software as a service.
Sales Consultant
Pellcomp Software Limited
04.2017 - 06.2021
Exceeded monthly performance targets through consistent pipeline management and execution.
Delivered over 33% of sales across team of 5.
Led net new and new-to-existing customer meetings and product demonstrations.
Data Analyst
Ixion Holdings Ltd
11.2014 - 04.2017
Developing and implementing Management Information Systems
Provided comprehensive database training to users, including support guide creation
Delivering training sessions across systems, both 1-to-1 and group
Reporting performance accurately in a timely manner
Developing systems and processes ensuring systems of internal control are in place at all times
Various Roles
Ixion Holdings Ltd
08.2010 - 11.2014
Across my first 4 years with Ixion, I progressed through the following roles: Business Administrator, Trainee Resourcer, Local Administrator, and Compliance Coordinator.