Russell Berry
Cheltenham,Gloucestershire
Summary
Driven individual with exceptional problem-solving and communication skills, well-suited for understanding customer needs and delivering tailored solutions. Brings robust background in knowing current trends and excellent customer engagement, paired with keen ability to identify opportunities to help a client improve, be it new equipment, tailoring existing equipment or better understanding of the product. Ready to contribute to impactful growth and innovation in a technical representative type of role at a brilliant and progressive company.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work history
Company director
New Markets Limited
Ludlow, Shropshire
03.2025 - Current
- Streamlined operations for improved efficiency and productivity.
- Enhanced company image by implementing a comprehensive brand strategy, including building of a new website.
- Representing the company in public forums, enhancing brand reputation and visibility at various trade shows and expos.
- Conducting regular visits to existing and potential customers, further enhancing relationship and understanding of both companies needs.
- Organised and attended customer training visits to manufacturing facilities in Hungary and Germany, providing product training.
Technical Representative
Srixon Sports Europe Ltd
Ash Vale, Surrey
02.2022 - 03.2025
- Served as a product specialist across three of the worlds most well-known golf brands - Srixon, Cleveland & XXIO. Responsible for both hardware and golf ball.
- Organised, planned and implemented over 130 successful demo days throughout each calendar year for various retail partners. This included making initial contact, delivery of marketing material, prior liaison with facility and execution of the event itself.
- Conducted product training sessions with retail partners throughout the year to help maximise sell-through possibility to the end consumer.
- Attended and delivered custom fitting sessions and product education at various golf shows throughout the UK.
- Delivered expert custom fitting sessions to a wide variety of players with varying equipment needs.
- Conducted presentation at annual sales event and launch event of new product to help show and educate fellow staff members.
- Maintained a company vehicle and all associated stock, including conducting regular stock takes.
- Assisted wider sales team at various points and also covered the role of sales representative for 2 months during pre-book season.
Head Golf Professional
Broadway Golf Club
Broadway, Worcestershire
05.2016 - 10.2021
- Ran a successful professional shop including stock ordering and purchasing as well as using up to date visual merchandising techniques.
- Servicing the needs of members, their guests, and other visitors to the club. Ensuring a welcoming environment and resulting in positive first impressions.
- Ability to manage upwards and work closely with board of directors, marketing team and HR department.
- Responsible for employing staff, providing a professional and well-run workplace and supporting their growth within the role.
- Enhanced players' technical skills by providing high-quality coaching and personalised training plans. Adapted teaching methods according to varying needs of diverse age groups from children through to seniors.
- Taught fundamental golfing techniques to beginners, establishing strong foundation in the sport, including the creation of a women's golf programme and subsequent membership growth.
- Keen participator in general club life, with attendance at major club events as standard, but also various social events such as quiz nights and dinner nights.
- Regularly played with the members in roll-ups and competitions.
Technical Representative
PGE Ltd
Hereford, Herefordshire
09.2011 - 03.2015
- Product specialist for the PGE group of golf brands including Vega, United, Radius and Iomic.
- Represented the brands on the European Tour and European Seniors Tour at various events dealing with players who used our equipment and also dealing with manufacturers in attendance to help with stock control, detail new releases and product benefits.
- Responsible for custom fitting sessions in house at our factory and also at our nearby driving range.
- In the winter, I was part of the specialist club building teaming, building golf clubs to stock and custom specifications.
- Looked after several wholesale accounts both in the UK and Europe with at least twice yearly visits for sales calls and product training.
Education
Certificate of Higher Education - Visual Merchandising
BDS
United Kingdom 05.2020 - 05.2021
Foundation Degree in Arts - Golf
University of Birmingham
Birmingham, England 09.2007 - 05.2010
Higher National Diploma - Performance and Excellence in Golf
Hartpury College
Gloucester, Gloucestershire 09.2005 - 05.2007
Skills
- Technical sales strategy
- Supply chain understanding
- Productive networking
- Business development
Affiliations
- Playing Golf
- Keen supporter of Aston Villa FC, season ticket holder and regular attendee at away matches
Accomplishments
I originally pursued a career in golf based on my playing ability, achieving a low handicap of +3 as an amateur before turning professional in 2007. Since completing my PGA training, I have won over 50 events as a professional, and have represented England twice in the European PGA Championship. I have won the individual title at various overseas pro-ams in Portugal, Spain, Cyprus, Switzerland, and most recently in the 2019 BlackSeaRama Pro-Am in Bulgaria. I still enjoy playing socially and being able to travel throughout the year to play different courses and visit different countries.
Timeline
Company director
New Markets Limited
03.2025 - Current
Technical Representative
Srixon Sports Europe Ltd
02.2022 - 03.2025
Certificate of Higher Education - Visual Merchandising
BDS
05.2020 - 05.2021
Head Golf Professional
Broadway Golf Club
05.2016 - 10.2021
Technical Representative
PGE Ltd
09.2011 - 03.2015
Foundation Degree in Arts - Golf
University of Birmingham
09.2007 - 05.2010
Higher National Diploma - Performance and Excellence in Golf
Hartpury College
09.2005 - 05.2007