Work preference
Summary
Overview
Work history
Education
Skills
Certification
Technology
Affiliations
Accomplishments
References
Timeline
Work availability
Languages
Software
Interests
Generic
Open to work

Rupert Wells

Lewes,UK

Work preference

Work Type

Full time

Location preference

HybridRemoteOn-site

Important to me

Career advancementWork-life balanceCompany CulturePersonal development programsWork from home option

Summary

Accomplished business professional with expertise in stakeholder engagement and communication at C-suite level, SaaS demonstrations, and sales management. Demonstrates strong commercial acumen, operational excellence, problem solving and critical thinking to drive end-to-end customer process management and compliance, often within regulated industries. Adept at coaching teams, managing key accounts, and delivering impactful presentations in professional services. Excelling in cross-selling and upselling strategies through bespoke product offerings. Committed to leveraging skills to achieve organisational growth and operational success. Experienced in fostering both professional and community leadership through sports involvement.

Overview

32
32
years of professional experience
1
1
Certification

Work history

Employment Law and H&S Business Development Manager

Croner
Hinckley, Leicestershire
2025.07 - 2026.04
  • Conducting 15-20 weekly F2F & VC meetings and presenting bespoke SaaS
  • Sourcing, visiting and closing £125,000 new business per month to UK SME sector
  • Owned revenue and prospect targets averaging £15,000-£25,000 contract values
  • Owning end-to-end process – sourcing, prospecting, onboarding, upselling, payments & servicing
  • Consultative fact-finding and value-led sales process using SPIN & MEDDPICC methodology
  • Cross-selling and upselling of compliant support solutions for live employment issues
  • Building trust and relationship building with businesses and decision makers to secure future growth
  • Developing and implementing sales strategies to enter new markets and increase market share
  • Managing full sales cycle independently from lead generation to contract closure and onboarding
  • Serve as strategic adviser to ensure client maintains 100% legal and regulatory compliance
  • Using Salesforce to automate workflow, unify customer data and work more collaboratively
  • Imparting important level of understanding in HR, Employment Law and Health & Safety solutions

Insurance and Finance Sales Consultant

Self-Employed
Lewes, East Sussex
2010.09 - 2025.05
  • Handling 150-180 accounts annually retaining existing clients and delivering new business growth
  • Processing £30-40M of booked revenue whilst maintaining extensive KPIs
  • Achieved 65-70% penetration of additional product sales into existing clients’ portfolio
  • Growing existing client account numbers by 25% by introducing new bespoke financial solutions
  • Identifying and converting prospective clients through extensive research and professional advice
  • Managing and reporting on sales pipeline to strict time deadlines and financial restrictions
  • Conducting and delivering F2F ‘whole of market’ research and regulatory advice
  • Building long-term relationships with clients to generate referrals and repeat business
  • Persuasive communication, rapport building, numerical proficiency and independent working
  • Feeding back market intelligence to support product and strategy development
  • Continuous professional development - CPD - and maintaining extensive market knowledge

National Key Account Manager

Yellow Pages
Reading, Berkshire
2005.03 - 2010.05
  • Managing large portfolio of £5m of mid-high spend clients to meet stretching revenue targets
  • Achieved 130% to target through extensive cross-selling and upselling existing products
  • Actively hunt, prospect and acquire new high-value digital advertising clients
  • Analyse client performance data to propose and implement tailored digital marketing programs
  • Build and maintain long-lasting relationships with senior C-suite stakeholders
  • Collaborate with internal teams to ensure high-quality, goal-aligned campaign delivery
  • Transitioned and directed national accounts from print to multi-channel digital advertising
  • Pioneered integration of SEO, SEM, PPC, internet and voice products into traditional print clients
  • Executive negotiation with C-level executives, negotiating multi-year contracts
  • Aligning national marketing spend with corporate KPIs
  • Awarded ‘Gold Award’ for ‘Outstanding Team' for revenue performance and collaboration

Field Sales Manager

Yellow Pages
Reading, Berkshire
2002.03 - 2005.03
  • Owned revenue and prospect targets of £7M and delivered 105-115% to target in role
  • Directed high-performing field sales team of ten consultants with regular promotions
  • Oversaw full talent lifecycle including recruitment, onboarding and performance coaching
  • Implemented and refined strategic market penetration initiatives to capture new market share
  • Facilitated training for new and existing sales members to ensure sales proficiency
  • Demonstrated and rolled-out national SAP programme to regional cluster of salespeople
  • Conducted regular region-wide product/sales demonstrations of best-practice techniques
  • Working in fast-paced environment supporting local business growth through engagement
  • Managed wide range of internal - artwork, customer service, accounts - and external stakeholders

Account Executive

Yellow Pages
Reading, Berkshire
2000.10 - 2002.03
  • Expanded £3m regional adviser portfolio and delivered unprecedented 140-145% to target in role
  • Building and maintain long-term relationships and managing fast-moving sales pipeline
  • Visiting existing and potential clients in designated territory to sell print and digital products
  • Understanding business needs of local SME to tailor effective marketing solutions
  • Meeting and exceeding daily/weekly sales and prospect targets
  • Updating CRM system - SAP - and regular reporting on KPIs and daily activity
  • Strong negotiation, communication and presentation skills demonstrating SaaS services
  • Awarded Gold Award for ‘Sales Excellence’ for revenue growth and elite performance

Business Development Manager

DPD
Brighton, East Sussex
1998.12 - 2000.10
  • Hunt, identify and secure new corporate clients to expand market position
  • Scaled annual collection revenue from £1.2m to £2m within first 12 months in role
  • Nurturing existing client relationships to increase revenue across delivery portfolio
  • Implementing strategy for new services [international freight & same day] and maximising growth
  • Managing full sales cycle including SaaS demonstration and onboarding new clients

Internal Sales Executive

Adelphi Group of Companies
Haywards Heath, West Sussex
1994.06 - 1998.12
  • Running fast-moving internal sales desk dealing with around 60-80 daily orders from FMCG to NHS Trusts, Hospitals & Catering Companies
  • Handling enquiries, upselling/cross-selling to existing clients, full order generation and stock control
  • Main point of contact for tenders, sales quotations, providing forecasts and management reporting
  • Established completely new warehouse stocktake procedure which increased internal efficiency

Education

Higher National Diploma - Business & Finance

Lewes Tertiary College
Lewes, East Sussex

BA (Hons) - Accountancy & Finance

University of Sussex
Brighton

Skills

  • Teamwork and SaaS presentations
  • Commercial acumen and operational excellent
  • Salesforce and Microsoft Office mastery
  • Customer retention tactics
  • Order value maximisation
  • Critical thinking and problem solving
  • Stakeholder engagement to C-suite level
  • Sales management, mentoring and coaching
  • Adaptability to market changes
  • End-to-end customer process management
  • Compliance and regulatory adherence for FCA
  • Key account handling

Certification

  • Certificate in Mortgage Advice & Protection / Certificate for Financial Advisers – LIBF

Technology

  • Advanced CRM Management - Salesforce, SAP, Trigold, Exchange, IRESS, Acre, The Key
  • SaaS Platforms, Digital Marketing [SEO / PPC / SEM Analytics], Microsoft Office & 365

Affiliations

  • Voluntary football tournament organiser
  • Active football referee
  • UK & European music and sports events

Accomplishments

Twice 'Gold Award Winner' at Yellow Pages

References

References available upon request.

Timeline

Employment Law and H&S Business Development Manager

Croner
2025.07 - 2026.04

Insurance and Finance Sales Consultant

Self-Employed
2010.09 - 2025.05

National Key Account Manager

Yellow Pages
2005.03 - 2010.05

Field Sales Manager

Yellow Pages
2002.03 - 2005.03

Account Executive

Yellow Pages
2000.10 - 2002.03

Business Development Manager

DPD
1998.12 - 2000.10

Internal Sales Executive

Adelphi Group of Companies
1994.06 - 1998.12

Higher National Diploma - Business & Finance

Lewes Tertiary College

BA (Hons) - Accountancy & Finance

University of Sussex

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
swipe to browse

Languages

English
Native language

Software

Salesforce

Microsoft Office

Microsoft 365

SAP

Trigold

Acre

Iress

The Key

Mortgage Brain

Interests

Comedy Shows

Sporting Events

Football Tournaments

Music Concerts

Similar Profiles

  • MOHAMMED ALHAMDANMOHAMMED ALHAMDAN

    <p>• Led the full project lifecycle of HR initiatives, including workforce planning, policy development, and process improvement.<br> • Created and managed detailed project plans, schedules, and budgets to ensure timely and efficient execution.<br> • Coordinated cross-functional teams to deliver HR projects on schedule while maintaining compliance with organizational standards.<br> <br> <strong>Compensation, Benefits &amp; Payroll:</strong><br> • Oversaw end-to-end payroll administration, ensuring accurate and timely employee payments.<br> • Managed employee compensation and benefits programs, aligning them with market standards and company objectives.<br> • Addressed payroll discrepancies and provided solutions to maintain smooth operations.<br> <br> <strong>Policy Development &amp; Compliance:</strong><br> • Developed and implemented company-wide HR policies to enhance workplace efficiency and employee satisfaction.<br> • Ensured compliance with labor laws and Ministry of Human Resources regulations, mitigating legal risks.<br> • Advised leadership on labor law updates and best practices in employee relations.<br> <br> <strong>Talent Acquisition &amp; Onboarding:</strong><br> • Directed full-cycle recruitment processes, from sourcing and interviewing to hiring and onboarding.<br> • Managed international hiring, including visa processing, embassy coordination, and relocation support.<br> • Optimized onboarding programs to ensure a smooth transition for new employees.<br> <br> <strong>Employee Relations &amp; Engagement:</strong><br> • Served as a primary point of contact for employee concerns, providing effective conflict resolution.<br> • Maintained accurate records for attendance, leave, and performance management.<br> • Prepared employment contracts and offer letters in compliance with legal and company standards.<br> <br> <strong>Strategic HR Leadership:</strong><br> • Collaborated with senior management to align HR strategies with business goals.<br> • Analyzed HR trends and provided recommendations to enhance workforce planning and development.<br> </p> at Saudi Central Bank<p>• Led the full project lifecycle of HR initiatives, including workforce planning, policy development, and process improvement.<br> • Created and managed detailed project plans, schedules, and budgets to ensure timely and efficient execution.<br> • Coordinated cross-functional teams to deliver HR projects on schedule while maintaining compliance with organizational standards.<br> <br> <strong>Compensation, Benefits &amp; Payroll:</strong><br> • Oversaw end-to-end payroll administration, ensuring accurate and timely employee payments.<br> • Managed employee compensation and benefits programs, aligning them with market standards and company objectives.<br> • Addressed payroll discrepancies and provided solutions to maintain smooth operations.<br> <br> <strong>Policy Development &amp; Compliance:</strong><br> • Developed and implemented company-wide HR policies to enhance workplace efficiency and employee satisfaction.<br> • Ensured compliance with labor laws and Ministry of Human Resources regulations, mitigating legal risks.<br> • Advised leadership on labor law updates and best practices in employee relations.<br> <br> <strong>Talent Acquisition &amp; Onboarding:</strong><br> • Directed full-cycle recruitment processes, from sourcing and interviewing to hiring and onboarding.<br> • Managed international hiring, including visa processing, embassy coordination, and relocation support.<br> • Optimized onboarding programs to ensure a smooth transition for new employees.<br> <br> <strong>Employee Relations &amp; Engagement:</strong><br> • Served as a primary point of contact for employee concerns, providing effective conflict resolution.<br> • Maintained accurate records for attendance, leave, and performance management.<br> • Prepared employment contracts and offer letters in compliance with legal and company standards.<br> <br> <strong>Strategic HR Leadership:</strong><br> • Collaborated with senior management to align HR strategies with business goals.<br> • Analyzed HR trends and provided recommendations to enhance workforce planning and development.<br> </p> at Saudi Central Bank

  • Santhosh SunderajSanthosh Sunderaj

    Business Development Manager at England LogisticsBusiness Development Manager at England Logistics

  • JONATHAN T. NYANHANDAJONATHAN T. NYANHANDA

    Business Development Manager in Law at AH Legal Co.Business Development Manager in Law at AH Legal Co.

  • Bianca MillerBianca Miller

    Business Development Manager & Education Consultant – ANZ Higher Education at McGraw-Hill AustraliaBusiness Development Manager & Education Consultant – ANZ Higher Education at McGraw-Hill Australia

Create profile
Rupert Wells