Ruchi Nwakohu
Luton,London
Summary
A knowledgeable graduate with an MSc in Sports Marketing from Loughborough London and BSc in Marketing from University of Kent. Previous experience in both digital marketing (Social Media Management, Content Creation, Content Analysis) and traditional marketing. Also a driven professional who offers high-level communication skills demonstrated through keen negotiation and rapport-building. Versed in networking with industry professionals to build rapport and cultivate partnerships.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Freelance (Marketing Analyst)
Okobi Sports
06.2021 - Current
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Used paid and organic content to fulfil campaign objectives.
- Drove sales by identifying a sponsorship opportunity which has a strategic fit with Okobi Sports successfully resulting in an 8- month sponsorship deal with an under 10's football team and champions of the Utilita Kids Cup 2022.
- Gathered customer insight data to inform product development and marketing content.
- Supported team members with content and campaign planning, boosting market coverage.
Think Sport Coaching − Sports Coach
10.2021 - Current
- Train and manage an Under 9's team taking part in the FA
- Chiltern Junior Sevens league
- Train, coach and develop children in football aged 6-12 to be part of Think Sport teams or professional academies
- Responsible for planning and designing different interactive sport activities to inspire and develop children
- Run specialised sport coaching sessions designed to enrich the lives of young children
Sports Marketing Intern
Dark Horses Sports Marketing
London
08.2021 - 08.2021
- Analysing performance of social media accounts/campaigns
- Contributed to creating mock-ups, email campaigns and social media content.
- Assist the process of ensuring specific and accurate briefs are received from clients and help provide solutions
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
Aviator
Marketing Graduate Scheme
09.2020 - 03.2021
- Managing social media accounts, which included identifying content which aligned with the brand, as well as posting photos from previously organised tours
- Implemented social media strategies resulting in a 21% increase in social media engagement and 12% increase in followers
- Analysed social media calendars which created the opportunity to identify more strategically efficient ways for the calendars to be presented
- Assist in managing communication between internal teams
- Performed market research on Aviator's competitors and looked to find ways in which Aviator could match deals being offered by competing travel agencies
- Worked hand-in-hand with merchandise designer which included selecting the colours used, fonts selected, and designs for branded
Education
Google Certification (2023) -
Loughborough London University
MSc - Sports Marketing
Loughborough London University
United Kingdom 10.2019 - 08.2020
BSc - Marketing
University of Kent
09.2016 - 07.2019
Skills
- Great interpersonal and network building skills
- Microsoft Suite
- Copywriting abilities
- Competent graphic designer
- Market research expertise
Interests
Interests & Achievements
, Keen participator in sports, most
notably football. I am also a
sportswriter and podcast
participant for the
‘Bothteamstoscore' (BTTS)
football platform
Timeline
Think Sport Coaching − Sports Coach
10.2021 - Current
Sports Marketing Intern
Dark Horses Sports Marketing
08.2021 - 08.2021
Freelance (Marketing Analyst)
Okobi Sports
06.2021 - Current
Aviator
Marketing Graduate Scheme
09.2020 - 03.2021
MSc - Sports Marketing
Loughborough London University
10.2019 - 08.2020
BSc - Marketing
University of Kent
09.2016 - 07.2019
Google Certification (2023) -
Loughborough London University
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